| Linking Strategies |
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How to Promote Your Site through Article MarketingDr. Ralph F. Wilson, Editor-in-Chief Web Marketing Today Rocklin, CA - May 18, 2007 |
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Today's issue includes a 25-page report on Article Marketing. In a nutshell, article marketing involves offering your articles to be used on other sites and e-zines in exchange for a link to your site. This is one effective marketing approach that can be pursued for no money at all, so long as you or someone in your organization can write articles.
In this report I am laying out in short scope the big picture of article marketing. You'll find volumes of detail written about the subject -- mostly in articles written by article marketers to boost the number of links to their own sites. But here I'll try to be as clear and succinct as possible.
In my research I found that most article marketers neglect a very important key to search engine optimization. It's not a "secret" -- search engine optimizers know about it. But the vast majority of article marketers seem unaware -- and it is costing their sites important rankings. I reveal it on page 16 of this book.
I also talk about the danger zones -- things to watch out for. Traps you can get caught in that can cost you your domain if you're not careful.
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