Local Marketing

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Using Google Places to Maximize Ad Performance in Google AdWords
In this article, paid search expert Christine Churchill explains how local PPC advertisers can get an extra "show map" line to appear in their ads by linking to data in their Google Places accounts. It'll help boost click-throughs at no extra cost. Jul 27, 2010

How to Promote and Syndicate Your Local Business Listings
Local business listings on Google Places don't rank high unless they have citations from third party data providers or from mentions on webpages across the Internet. In part 4 of a series, Local Internet marketing expert Dev Basu explains how to obtain these citations. Jul 13, 2010

8 Steps to Building an Optimized Local Business Listing
Local search optimization expert Dev Basu explains the 8 steps involved in providing maximum optimization -- and great search engine results visibility -- for local businesses seeking to marketing on the Internet. What he explains can be implemented by the majority of small business owners who are determined. Particularly helpful are sections on business category selection and uploading images and videos. Jun 8, 2010

How to Claim and Optimize Your Local Business Listings on Google, Yahoo, and Bing
In this article local SEO expert Dev Basu outlines the first steps towards taking control of your business data, sometimes referred to as "claiming your listings." He also explains the best way to complete a business profile at Google Local, Yahoo, and Bing. Apr 13, 2010

Marketing with Mobile Applications (Apps) with Rebecca Lieb (6:46)
In this video interview, Internet marketing expert Rebecca Lieb discusses two ways that marketers are using mobile device or iPhone apps (applications) to promote their businesses -- both local and nationwide.  Apr 6, 2010

The Rise of Local SEO and the Death of the Yellow Pages
In this article, local SEO expert Dev Basu observes that more and more people search for local products and services on the Web rather than in Yellow pages. In this first article in a series, Basu introduces the basics of local search and offers some steps to get started. Feb 23, 2010

Home Page Best Practices for Local Businesses
In this article, local marketing specialist Lorrie Thomas offers tips to make your homepage more effective. She discusses the importance of clarity, identifying your niche, employing professional website design, and clear calls to action. Feb 9, 2010

5 Ways Facebook Can Build Your Local Business
Local marketing expert Lorrie Thomas describes five ways that local businesses can use Facebook to (1) build awareness, (2) distribute information, (3) create community, (4) offer customer service, and (5) boost sales. Jan 12, 2010

SEO Challenges for 2010 with Amanda Watlington (9:37)
In this video interview, organic SEO marketing expert Amanda Watlington outlines three challenges to search engine optimization for 2010: (1) ranking affected by page loading speed, (2) growing importance of localization, and (3) the effect of personalization. Jan 12, 2010

How Flickr Can Help Your Local Business Get More Traffic
In this article social media specialist Emilia Doerr explains how Flicker photo-sharing site can help your local business. Since Google now shows images as part of its 'universal search' results, your images can help you get targeted traffic to your site. Ms. Doerr explains the steps to take advantage of this approach. Nov 17, 2009