Collecting E-Mails for Drawing with a Laptop on the Countertop


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Collecting E-Mails for Drawing with a Laptop on the Countertop

Bruce Parks, Tarts & Truffles , Carmichael , California
Jun 26, 2002, 12:42

I have been using local postal mail and e-mail for a while. My major problem is that I don't have a large enough local database to really fuel the rocket. I'm preparing a local mailer for TartsandTruffles.com and boxlunchesatwork.com. What I'm doing definitely works. I need to increase my local e-base. To collect e-mail addresses I'm putting a laptop on the counter at Tarts & Truffles where customers can enter a drawing. We have been using a card scanner and card drop so far. My response is really good. Then, rather than e-mailing a coupon, I sent a actual gift certifcate for $5.00 to the ones that win the drawing.

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