Home Security Company Gets a Leg Up on Competitors
Jun 29, 2002, 16:30
Robert Campbell's Home Security Metal Products in Ottawa, Ontario, Canada, is finding good success getting customers through his website.
"I market in a very competitive niche," says Campbell, "and this gives me a leg up on many of my competitors who don't use the Internet or who use it only to post advertisements for their services."
"I designed and implemented the site myself," he says, "and although it may be amateurish in design, it gives people real value in the way of information when they go there."
Campbell has spent lots of time ensuring that the site is listed in all the regional and national search engines. He also imprints the URL on his shirt, business cards, and fliers that he distributes occasionally.
It seems to be working. "At the moment," Campbell says, "I get fully 60% of my business from the website and the other 40% comes from referrals from existing clients."
