Local Marketing
Social Media Marketing for Small BusinessSocial Media -- Twitter, Facebook, YouTube, Flickr, and the like -- can serve small businesses in three ways. They help small businesses sell through (1) communication, (2) collaboration, and (3) entertainment. Lorrie Thomas explains how the process works in this article. Jun 16, 2009
Local Businesses Can Profit from PPC AdvertisingIn this article local marketing expert Lorrie Thomas explains three ways to use Google PPC AdWords text ads in a targetted fashion to reach customers for local businesses. May 5, 2009
How to Boost Your Local Business with Free Online PRLorrie Thomas explains how to generate online PR and better rankings for your business or organization. She recommends (1) adding a news section to your website, (2) writing your own press releases with keyword-rich titles, and (3) sending these news releases to local online news sites and event calendars. Mar 17, 2009
SEO Secrets for Locally Based BusinessesSmall Business Marketing Therapist Lorrie Thomas explains Search Engine Optimization (SEO) secrets that locally-based businesses can capitalize on for more visibility, credibility and traffic. She covers how to select smart key phrases that attract SERPs, how to use content to boost search visibility, how to build links, tap local search and use online yellow pages to boost business. Feb 3, 2009
How to Promote Your Local Business on the Internet
Announces the publication of a 43-page book that focuses on Internet marketing for a local business. Offers specific techniques for search engine optimization, yellow pages ads, local portal sites, PPC ads for local searches on Google and Yahoo!, geotargeting, and e-mail marketing to local customers. The e-book version is offered at no charge to paid subscribers to Web Marketing Today Premium. Jan 25, 2005Building Relationships with Young Parents via E-Zine
A local church developed a Parenting Tips e-zine designed to help younger parents and their families -- and build a relationship with the church as a provider of trusted and timely information. Subscriptions were obtained through sign-ups at a local family fair and articles in local periodicals. Jul 7, 2004
How to increase your sales by optimizing for local markets
Article by Brent Winters in MarketPosition offers ideas to help local businesses get more search engine traffic. Suggests adding local keywords -- such as address, city, state, province, or postal code -- to all of your keyword-rich webpages via a header or footer, rather than burying the information only on your contact page. Suggests also adding other regional indicators and names of nearby cities. Spell out the state name, include a county name, etc. Apr 28, 2004
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Writing a Postcard, Landing Page, and Autoresponder Sequence for Local MarketingThe article describes demographic research, determining relevant issues for lifestyle groups within the target population, specifying purposes for the campaign, parameters for selecting themes for the campaign, selecting a postcard printer and mailing service, postcard layout on MS Publisher 2000, tips for writing the autoresponder sequence, and developing the landing page for the campaign.
The article includes links to additional resources for demographic studies, postcard marketing, and writing the autoresponder series (including a free e-book).
Oct 5, 2002Charlotte, NC Psychologist Uses Web Listings to Get Clients
This Charlotte, NC, clinical psychologist uses the Web to get local clients for his practice. He uses PPC for key phrases that include his city name. He's also found some excellent industry listings that refer a number of clients, who make an appointment with him using an online service. Oct 4, 2002
Grocery Store Sends Coupons via E-mail
Aug 10, 2002
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