Local Marketing
Local Marketing -- Premium Content
How to Promote Your Local Business on the Internet
 Announces the publication of a 43-page book that focuses on Internet marketing for a local business. Offers specific techniques for search engine optimization, yellow pages ads, local portal sites, PPC ads for local searches on Google and Yahoo!, geotargeting, and e-mail marketing to local customers. The e-book version is offered at no charge to paid subscribers to Web Marketing Today Premium.
Jan 25, 2005, 08:10
Local Marketing
Building Relationships with Young Parents via E-Zine
A local church developed a Parenting Tips e-zine designed to help younger parents and their families -- and build a relationship with the church as a provider of trusted and timely information. Subscriptions were obtained through sign-ups at a local family fair and articles in local periodicals.
Jul 7, 2004, 10:28
Local Marketing
How to increase your sales by optimizing for local markets
Article by Brent Winters in MarketPosition offers ideas to help local businesses get more search engine traffic. Suggests adding local keywords -- such as address, city, state, province, or postal code -- to all of your keyword-rich webpages via a header or footer, rather than burying the information only on your contact page. Suggests also adding other regional indicators and names of nearby cities. Spell out the state name, include a county name, etc.
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Apr 28, 2004, 10:17
Local Marketing
Writing a Postcard, Landing Page, and Autoresponder Sequence for Local Marketing
The article describes demographic research, determining relevant issues for lifestyle groups within the target population, specifying purposes for the campaign, parameters for selecting themes for the campaign, selecting a postcard printer and mailing service, postcard layout on MS Publisher 2000, tips for writing the autoresponder sequence, and developing the landing page for the campaign.
The article includes links to additional resources for demographic studies, postcard marketing, and writing the autoresponder series (including a free e-book).
Oct 5, 2002, 00:01
Local Marketing
Charlotte, NC Psychologist Uses Web Listings to Get Clients
This Charlotte, NC, clinical psychologist uses the Web to get local clients for his practice. He uses PPC for key phrases that include his city name. He's also found some excellent industry listings that refer a number of clients, who make an appointment with him using an online service.
Oct 4, 2002, 19:47
Local Marketing
Grocery Store Sends Coupons via E-mail
Aug 10, 2002, 19:56
Local Marketing
Papa Murphy's Pizza Builds eClub
Papa Murphy's Take 'N' Bake Pizza chain is collecting e-mail addresses from their franchise store customers using a very simple approach that any retail store owner could copy inexpensively.
Aug 9, 2002, 23:20
Local Marketing
Town Portal Site Uses Direct Mail
A small-town UK portal site uses a mix of direct mail and cooperative mailings with local clubs to advertise. You'll see a variety of approaches to build an e-mail list from which they can market more easily. Good ideas here.
Jul 20, 2002, 06:10
Local Marketing
Non-Stop Web Address Marketing via Radio
This rain gutter business uses a catchy URL as a jingle to get people to remember -- and look up -- his business.
Jul 4, 2002, 18:30
Local Marketing
Computer Coach Uses Mail and E-Mail Follow-up to Trade Shows
Boca Raton training business uses both a postal and e-mail follow-up to intensify contacts at networking events and trade shows.
Jul 4, 2002, 17:51
Local Marketing
Post Card Mailing Nets Customers and Contacts
Local tech company uses post card mailing offering an e-book in order to net customers and e-mail addresses
Jun 29, 2002, 17:33
Local Marketing
Home Security Company Gets a Leg Up on Competitors
Example of how simple use of a website has give this local firm an edge with its competitors.
Jun 29, 2002, 16:30
Local Marketing
Web Design Firm Combines Postal, Newspaper, and E-Mail
Melbourne, Australia web design firm has had good success with postal mailings, special offers via e-mail, newspapers, and networking. Here are some of their techniques.
Jun 29, 2002, 15:49
Local Marketing
Cruise Customers Opt-in for E-Mail Specials
This Florida cruise agent uses a mix of TV cable ads, newspaper, and traditional literature to get prospects to opt-in to receive e-mail specials. Registration for a free 3-night cruise to the Bahamas helped build an e-mail list. Now she works the list. Here's how she does it.
Jun 26, 2002, 14:59
Local Marketing
Collecting E-Mails for Drawing with a Laptop on the Countertop
Collecting e-mail addresses in the store.
Jun 26, 2002, 12:42
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