Michael Nigro, International Right of Way Association, Jefferson City, Missouri
Jun 29, 2002, 17:33
I just did a campaign for a local tech company giving away a computers tip book in PDF format. They sent a post card mailing 21¢ cents per card, minimal to print the post card -- 30¢ per card all total, including postage. I sent 1,000 to homes, got back 12% not delivered. The response worked.
The company got revenue from the diagnostics service they were trying to sell.
They picked up 5 major repair customers
From the PDF giveaway, we got 376 names and email addresses that we didn't have before.
I would say for the price it was successful.
Local E-mail: I had as a client a local restaurant (www.johnnysteakhouse.com). I live in the state capital, so we had a give-away to state workers (big eaters for lunch). They responded with home emails not work e-mails. I sent out 1240 emails on a Tuesday morning and I am still getting responses. I asked them to respond to an autoresponder then I sent them manually a gift certificate.
E-zines: I had a Mary Kay representative as a client. Ezine Ezine Ezine Her customers responded with re-orders and tried new products that they might not have responded to if they weren't contacted twice a month with her e-mail newsletter.
