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How to Discover the Story in Your Business with Sally Falkow (5:30)

Dr. Ralph F. Wilson Web Marketing Today
Nov 4, 2008 - 10:50:50 PM

In this video, public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section. Sally Falcow is with Expansion Plus, in Pasadena, California.

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