Miscellaneous
Dr. Ralph Wilson Announces Sale of Web Marketing Today Dr. Ralph F. Wilson, creator and long-time editor of industry-leading e-zine Web Marketing Today, today announced the sale of this historic website and newsletter, effective May 1, 2012, to e-commerce publishers Kerry and Joy Murdock of Practical eCommerce. Apr 23, 2012
What Steve Jobs Teaches Us about Marketing - with Bryan Eisenberg (6:28)In this video interview conversion expert Bryan Eisenberg analyzes what online merchants can learn about marketing from the late Steve Jobs (1955-2011), who was a genius at maximizing the customer experience. Eisenberg outlines three key learnings. Mar 6, 2012
The BIG Small Business Advantage - with Greg Jarboe (5:03)In this video interview, Internet marketer Greg Jarboe contends that small businesses have a huge advantage over larger businesses - the agility to sift through the various options, make a decision, and implement it quickly. Contrast that with bureaucracies of larger companies, you can see why small businesses create so many more jobs. Sep 20, 2011
Successful Start-ups: 3. How to Develop a Clear Unique Selling Proposition (USP)In part 3 of a series, Dr. Wilson explains what a Unique Selling Proposition (USP) is, and why just as important to information-only sites (that don't sell anything) as well as e-commerce and B2B sties. Here's how it fits in developing your successful start-up and positioning your business. Sep 6, 2011
Successful Start-ups: 2. How to Conduct Competitive ResearchIn part 2 of a series, Dr. Ralph Wilson explains how to study your competition so that you can learn from their strengths, find their weaknesses, and begin to forge for your own start-up business a unique place in the competitive online environment. Aug 30, 2011
How to Be More Productive in Your Business - with Mark Joyner (6:57)In this video interview, Internet pioneer Mark Joyner explains some simple time management tips that can help businesspeople become much more productive during their day. Apply these principles and see your business productivity skyrocket. Aug 30, 2011
How Small Online Businesses Can Compete with Larger Businesses with Bryan Eisenberg (5:37)In this video interview Internet sales and conversion expert Bryan Eisenberg gives hope to small businesses that don't think they can compete online with the 'big boys.' But small businesses have some built-in advantages, says Eisenberg. He outlines how nimbleness, customer intimacy, and accessibility can help a lot if pursued with passion. Jan 11, 2011
How to Protect Your Business Reputation Online with Simon Heseltine (6:20)In this video interview, marketing expert Simon Heseltine explains how to protect your company's online reputation from negative comments from a disgruntled employee, an upset customer, mistakes your company has made, and even competitors. Nov 16, 2010
How to Get an Online Marketing Education with Michael Stebbins (5:47)In this video interview, marketing educator Michael Stebbins surveys the various types of programs available for those who want a deeper education in online marketing, discussing conferences, certificate programs, and membership sites. Sep 28, 2010
Congratulations from Around the World
Words of congratulation on this 15th year of Web Marketing Today have come from around the world. Here are just a few of these generous comments. It's gratifying to see how WMT has touched people's lives. Nov 10, 2009
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