Miscellaneous
3 Secrets to Web Marketing Success with Lorrie Thomas (4:58)In this video interview, local marketing expert Lorrie Thomas provides a helpful overview of the Web marketing process: credibility, usability, and visibility. She discusses how each element effects your overall marketing, and what to look for to improve in each of these areas. Jun 23, 2009
Tips on Writing Press Releases that Get Action with Greg Jarboe (4:30)
In this video interview public relations sepcialist Greg Jarboe offers three tips for writing actionable press releases: (1) Focus on the customer's needs, not your own, (2) offer 'useful tips' which can do as well as 'hot news', and (3) include videos in your press releases. Dec 9, 2008
6 Ways to Maximize Your Marketing in a Down EconomyIn a down economy, here are some tips to maximize your marketing: (1) focus on existing customers, (2) start an e-mail newsletter, (3) outsource judiciously, (4) hang on to a modest ad budget, (5) re-examine your value proposition, and (6) send virtual holiday greetings. Nov 11, 2008
How to Discover the Story in Your Business with Sally Falkow (5:30)
Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section. Nov 4, 2008
In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases. Oct 28, 2008
Jim Sterne Interviews Dr. Ralph Wilson, Editor of Web Marketing Today (2:40)
In a crazy turn-around, Internet marketing pioneer Jim Sterne interviews Web Marketing Today editor Dr. Ralph F. Wilson at the Search Engine Strategies (SES) Conference in San Jose. Aug 26, 2008
Internet Law with John W. Dozier, Jr. (7:50)
Web Marketing Today interviews Internet law pioneer John W. Dozier, Jr. about current areas of Internet law that small to medium businesses must be aware of.
If Google Had a Mating Call, What Would It Sound Like? (video 1:38)
Attendees at Search Engine Strategies (SES) on their way to the Google Dance were asked by Web Marketing Today, "What does Google's mating call sound like?" Listen to their inventions.
How big is a Googol? -- Google's namesake (video 1:10)
We interviewed attendees at the Search Engine Strategies (SES) conference while they were waiting for a bus to the Google Dance. We asked: "A Googol is actually a number. How big is it?"
Aug 27, 2007What dance step is most appropriate for the Google Dance? (video 1:19)
As Internet marketers from the Search Engine Strategies (SES) conference were waiting for buses to the Google Dance, we asked: "Which dance step is most appropriate for the Google Dance?" Here are their suggestions. Aug 27, 2007
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