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Tips on Writing Press Releases that Get Action with Greg Jarboe (4:30)Dr. Ralph F. Wilson Web Marketing Today - Dec 9, 2008 |
In this video interview public relations sepcialist Greg Jarboe offers three tips for writing actionable press releases: (1) Focus on the customer's needs, not your own, (2) offer 'useful tips' which can do as well as 'hot news', and (3) include videos in your press releases. He includes examples.
Greg Jarboe is with SEO PR (www.seo-pr.com) and was a speaker at the PubCon Conference in Las Vegas in November, 2008.
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