Social Media

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The Emergence of the Synaptic Web with Mike Grehan (4:05)
In this video interview, legendary search guru Mike Grehan discusses another way of looking at the linkage of the Internet, a concept that he calls the Synaptic Web. Like the brain's neural network, the social web allows people to link together, form consensus, and find solutions. Jul 23, 2010

Free Blogs vs. Hosting Your Own Blog: Pros and Cons
 In this article, social media expert Lorrie Thomas explains how to make the decision of hosting a blog on your own domain or using a free blogging service.  She discusses the pros and cons of each option to help you make the best choice for your organization. Jul 6, 2010

How to Set Your Content Free with Andy Beal (6:09)
In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites. Jun 22, 2010

The Importance of YouTube for Online Marketing with Greg Jarboe (4:09)
In this video interview, Greg Jarboe observes that there are more YouTube videos watched each month in the US (10 billion), than there are searches on Google. Businesses can't ignore this medium! Apr 20, 2010

Marketing with Mobile Applications (Apps) with Rebecca Lieb (6:46)
In this video interview, Internet marketing expert Rebecca Lieb discusses two ways that marketers are using mobile device or iPhone apps (applications) to promote their businesses -- both local and nationwide.  Apr 6, 2010

How to Connect Social Media to Your Business with Dave Evans (5:52)
In this video interview, social media marketing specialist Dave Evans explains how businesses can use social media to listen to the voice of the customer and respond by improving their products and services. Mar 16, 2010

How to Manage the Conversation in Social Media - Dave Evans (6:11)
In this video interview, social media expert Dave Evans explains how online businesses can benefit from and interact with the conversation in the social web that relate to their product or service -- or businesses like theirs. Mar 9, 2010

How to Develop a Content Strategy for Your Business with Rebecca Lieb (5:38)
In this video interview, Internet marketing expert Rebecca Lieb discusses how a small business can develop a strategy to use online media such as blogs, Facebook, Twitter, YouTube, and Flicker at very low cost. Feb 23, 2010

YouTube Basics for SEO
In this article, SEO expert Wil Reynolds explains how to get maximum search engine optimization value out of your YouTube videos. He explains how to include your link in the description, how to take action on what you learn YouTube Insight analytics, and how this relates to universal search. Jan 19, 2010

5 Ways Facebook Can Build Your Local Business
Local marketing expert Lorrie Thomas describes five ways that local businesses can use Facebook to (1) build awareness, (2) distribute information, (3) create community, (4) offer customer service, and (5) boost sales. Jan 12, 2010