Social Media
Mobile Marketing Tips for Small Business. Part 1Need to get started with marketing to mobile phone users? In this article Lorrie Thomas Ross explains some first steps to deciding on a basic strategy that suits your business and your industry.
Apr 24, 2012
Keyword Research to Help You Develop Content - with Ron Jones (4:36)In this video interview, Internet marketing pioneer Ron Jones explains how keyword research provides the basis for discovering and developing customer-relevant topics around which to build blogs, videos, social content, and articles for your business. Apr 24, 2012
Guidelines for Posting on Your Company's Facebook Wall - with Tami Dalley (3:00)In this video interview, social media expert Tami Dalley offers three tips for how to get the most visitor engagement from your posts on your company's Facebook "wall." Mar 20, 2012
Professional Social Media Optimizations for Small BusinessIn this article, social media expert Lorrie Thomas Ross offers a number of clever ways to optimize your company's existing social media presence on Facebook, Google+, Twitter, YouTube, and LinkedIn. Mar 6, 2012
Selling Products on Facebook - with Krista Neher (4:28)In this video interview, social media expert Krista Neher explains why merchants are setting up stores on Facebook; people just like to do business in that environment -- and the huge audience. She explains how to select products that work well on Facebook. Feb 28, 2012
Why Google+ Is Important to Your Small Business - with Krista Neher (5:44)In this video interview, social media expert Krista Neher gives a basic overview of having a small business presence on Google+. The expectation, of course, is that a presence there will translate into an advantage in search engine rankings. Neher explains how to get started. Feb 14, 2012
How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers. Jan 31, 2012
How to Develop a Successful Social Media Campaign - with Eric Enge (8:32)In this video interview, Internet marketing expert Eric Enge outlines the various steps involved in developing - and experimenting with - a social media campaign. He explains the opportunities as well as the pitfalls of the process. Jan 10, 2012
How to Generate Content Ideas - with Arnie Kuenn (6:01)In this video interview, Internet marketing expert Arnie Kuenn offers several tips to help you come up with new content ideas. He outlines a step-by-step approach to keyword research, accessing Q&A sites and using Open Site Explorer to develop ideas, then a content calendar to execute your strategy. Nov 15, 2011
5 Reasons Why PPC Ads Work Better in Search than in Social Media - with Kevin Lee (6:34)In this video interview, PPC expert Kevin Lee explains several reasons why PPC ads in Google AdWords and Bing search are more effective than ads in social media such as Facebook. Factors include incomplete or fictitious profiles, ad fatigue, as well as inability to connect with your customers to make a sale or for future marketing. Sep 27, 2011
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