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Innovative Uses for Twitter for Small Business - Avinash Kaushik (8:28)Dr. Ralph F. Wilson - Web Marketing Today - Twitter: @ralphwilson - May 26, 2009 |
In this video interview analytics expert Avinash Kaushik discusses various uses that small businesses have found for Twitter -- without wasting time. He recommends that businesses follow and deliver only interesting, useful, and relevant information. He gives an example of the Kogi Korean BBQ taco truck in Los Angeles (@kogibbq) that tweets to followers every time it moves to a new location on its route. Another company tweets to prepare followers for planned software downtime.
Avinash recommends three Twitter analytics tools: (1) Retweetist.com, that measures the popularity of your tweets, (2) Tweet-Rank.de that measures engagement, and (3) TR.IM that measures how many users follow a shortened link from your tweet.
Avinash suggests keeping track of two KPIs: (1) the number of people who follow posted links and (2) the kind of content that is most popular with your followers.
Avinash Kaushik is a co-founder of MarketMotive.com and publishes a popular analytics blog, Occam's Razor. This video was taped at the eMetrics Marketing Optimization Summit in San Jose, CA, in May 2009.
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