Social Media
Using Social Media to Create Links to Your Site - Stephan Spencer (8:10)In this video interview, SEO expert Stephan Spencer explains how producing viral social media can produce interest from bloggers and journalists, who create links to your site. These links result in higher rankings in the search engines that ultimately bring targeted traffic to your site. Jun 30, 2009
Social Media Marketing for Small BusinessSocial Media -- Twitter, Facebook, YouTube, Flickr, and the like -- can serve small businesses in three ways. They help small businesses sell through (1) communication, (2) collaboration, and (3) entertainment. Lorrie Thomas explains how the process works in this article. Jun 16, 2009
Innovative Uses for Twitter for Small Business - Avinash Kaushik (8:28)In this video interview Avinash Kaushik discusses various uses that small businesses have found for Twitter. He recommends three analytics tools: Retweetist.com, Tweet-Rank.de, and TR.IM. May 26, 2009
Does Your Business Need a Facebook Presence?In this article, social media specialist Amanda Watlington explains how small businesses should assess whether they need a Facebook presence for their business. She emphasizes the importance of social media etiquette, and separating your businesses from your social sphere online.
May 19, 2009
Review: The Twitter BookDr. Wilson reviews a colorful, easily-accessible book on Twitter. Clear, presentation, with a good section at the end on business uses. Recommended. May 19, 2009
Which Is Better -- an E-zine or a Blog?In this article Dr. Wilson explores the strengths of newsletter and website articles and compares them with the strengths of blogs and blog software. He concludes that each has its place. He's using both!
Apr 14, 2009
Review: How to Viral MarketViral marketing is (fairly) easy to define, but very difficult to accomplish successfully. Dr. Wilson reviews MarketingSherpa's How to Viral Market toolkit, the best book he has read on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious marketers. Apr 7, 2009
How to Use Social Media to Boost Your Site Rankings - Bill Hartzer (7:47)
Bill Hartzer explains how to use social media to get your website notice with higher rankings. He explains how to set up your 'brand' (username) and profile on various sites, then subscribe them to an RSS feed that updates them with links to articles. Mar 17, 2009
How to Optimize Video for Marketing on the Web - Grant Crowell (6:42)Grant Crowell explains how small businesses can market their businesses online with videos that provide help people are searching for: how-to, best practices, tips, product demonstrations, warnings, and what to look for in a product or service. Feb 17, 2009
How to Use Social Media for Affiliate Marketing Links - Shawn Collins (8:04)Affiliate marketing expert Shawn Collins explains how to use social media to get links for affiliate marketing. He explains how he does this with YouTube, Flickr, blogs, and Twitter, with a number of innovative ideas. Feb 10, 2009
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