New Media
New Media
Mobile Phone vs. iPhone Website Optimization with John Marshall (8:01)
John Marshall sees the web browser in the iPhone as a breakthrough for mobile devices. It is easy to use, renders sites well, can zoom in on content easily, uses JavaScript, and can be detected with analytics programs. In this video he suggests how to optimize a site for mobile devices -- and the importance of doing so in light of the high economic demographic of mobile web browsing users, especially iPhone owners.
May 13, 2008, 09:44
New Media
How SiteSell Uses Video to Sell Services Online
A good example of how a small to medium business can use video to sell services online is SiteSell's Site Build It! developed by Dr. Ken Evoy. This article explains uses of videos in four ways: (1) concept overview and sales, (2) testimonials, (3) affiliate video promotion, and (4) instructional video.
Apr 8, 2008, 07:52
New Media
How to Build an Online Reputation with Andy Beal (9:46)
 In this wide-ranging interview, Andy Beal explains the various ways a company (or individual) builds an online reputation. Beginning with a website or blog with a clear statement of who you are and perhaps a media room, Beal explains how social media fit into the process -- MySpace, Facebook, Twitter, Digg, and online conversations with industry leaders.
Mar 18, 2008, 07:26
New Media
How to Monitor Your Competitors and Improve Your Business with Andy Beal (5:38)
In this 5 minute video Andy Beal explains what you can learn from your competitors and how to take advantage of opportunities when your competitors falter. He discusses how to use the search and RSS features of Technorati and Google News.
Feb 19, 2008, 08:14
New Media
Using Image Tagging and Optimization to Promote Your Business with John Marshall (6:29)
 In this 6 min 29 second video, John Marshall explains how images on Flickr photo sharing service can be tagged and used to promote such businesses as photographers, hotels, etc. by proper tagging and image optimization.
Feb 12, 2008, 07:23
New Media
How Do E-Mail Newsletters Compare to Blogs?
Dr. Wilson compares the strengths of two important Internet communication media -- e-mail newsletters and blogs. The biggest difference seems to be in the subscriber list possessed by e-mail newsletter publishers.
Dec 18, 2007, 03:24
New Media
How to Get Started in Business Blogging with Andy Beal (8:13)
 In this interview, Andy Beal explains how to establish your purpose, determine a platform, find your blog's voice, set a frequency, and begin to publish online.
Dec 12, 2007, 01:44
New Media
Fidget with Widgets and Extend Your Brand's Reach
Amanda Watlington explains how web widgets can be picked by others who place them on their computer desktop or website, thus extending your brand. She gives examples as well as websites to display widgets and tools to create them. She also explains how blog widgets, blidgets, can be an easy place to begin.
Nov 27, 2007, 02:16
New Media
Online Marketing via Video: Part 2. Hosting and Displaying Your Video
For marketers who desire to use online video, one decision they must make concerns how to get their video online. Dr. Wilson explains the advantages and disadvantages of free video sharing services and fee-based video hosting services that are priced for small businesses. Includes a brief review of Instant Video Generator and WebVideoZone.
Nov 7, 2007, 12:42
New Media
Top 45 Video Sharing Sites Where You Can Publish Your Video
Here's a listing of 45 video sharing sites, ranked in relative order of importance and traffic. The list is ordered based on PageRank, Alexa Rank, and TubeMogul coverage. From this list find the sweet spot that reaches your desired target market and host some videos there.
Nov 7, 2007, 09:29
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