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Business Blogging as Part of Your Content Strategy - Amanda Watlington (5:26)Dr. Ralph F. Wilson , Web Marketing Today - Nov 17, 2009 |
In this video interview, social media specialist Amanda Watlington contends that the most important rule in business blogging is to have something to say. She sees blogging as part of your online business's overall content strategy. Online marketers need to make sure that their content meshes with the search terms that potential customers are search for. Plan your content strategy one quarter at a time, preferably with a team of people who are responsible for the content of the blog -- even though only one person is seen as the blogger.
Amanda Watlington, our Social Media expert columnist, is the principal of Searching for Profit (www.searchingforprofit.com), Charleston, Massachusetts, a marketing consultancy which focuses on developing business results for clients adopting new marketing strategies.
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