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The Marketing Value of Blogs with Amanda Watlington (5:13)Dr. Ralph F. Wilson Web Marketing Today - Sep 16, 2008 |
Blogs are not just for links, says Amanda Watlington in this video interview, they have earned their place at the table as a full-fledged marketing strategy. They allow customers to interact with the brand and see it in a more informal light. Blogs can't be allowed to 'dwindle.' The must begin with a serious plan, provide for continuity in a company beyond the current blogging team, and operate from a clear editorial plan -- not just 'news regurgitation' but value-added content.
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