Paid Search
How to Generate Phone Calls from Pay-per-click AdsIn this interview, Joseph Kerschbaum, a search-engine-marketing expert, explains how phone ads work, those Google AdWords' ads that display phone numbers and allow customers to click to call. May 8, 2012
Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55)Often you'll have three or four things you want an ad to accomplish in a pay-per-click advertising campaign. But to ensure your Google AdWords' campaign is successful, you need to be clear about what your goal is. In this brief video, PPC expert Melissa Mackey explains why goal setting so important. May 1, 2012
How to Write Great PPC Ads - with Melissa Mackey (4:13)In this video interview, PPC expert Melissa Mackey explains four things you can do to write PPC ads that stand out from the page and attract the buyers you want to come to your site. These tips can make you lots of sales! Apr 10, 2012
PPC Basics: Part 8. Evaluating DataIn this article, paid search expert Melissa Mackey defines reviews all the major metrics that are important to track your PPC campaign on Google AdWords or Bing adCenter, so you can get optimal results. Apr 3, 2012
Tips on Targeting Other Countries with Google AdWordsIn this brief article, International search marketer Anne Kennedy offers four tips on how to target your Google AdWords PPC ads to be seen in specific countries around the world. Mar 27, 2012
Fixing Frequently Overlooked PPC Campaign Settings - with Melissa Mackey (6:30)Novices often make mistakes setting up their PPC campaigns on Google AdWords. In this video interview, paid search expert Melissa Mackey pinpoints the most common mistakes that can cost you money and success -- and explains how to fix them. Mar 27, 2012
How to Clone an AdWords Campaign to Target Mobile UsersIn this article, paid search expert Christine Churchill explains how to split a Google AdWords campaign into two, one targeting mobile devices and the other targeting desktop computers. The result, she says, can be increase sales. Mar 13, 2012
The Pros and Cons of Advertising on the Google AdWords Display Network - with Joseph Kerschbaum (6:23)In this video interview, PPC expert Joseph Kerschbaum explains the difference between ads on Google search results and ads on third party sites, Google's Display Network. He offers several tips that will keep you from getting in trouble and that can increase your volume of conversions significantly. Feb 21, 2012
How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32)In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click. Feb 7, 2012
PPC Basics: Part 7. Quality ScoreThis article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores. Jan 31, 2012
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