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Use Keyword Research Everywhere! with Christine Churchill (2:06)Dr. Ralph F. Wilson , Web Marketing Today - Mar 2, 2010 |
People know to do keyword research to select the appropriate words for organic search SEO and pay per click (PPC) advertising, but often forget to use that knowledge in other media. Search marketing expert Christine Churchill reminds us to use the keywords discovered in keyword research in blog posts, video titles, press releases, and article titles and headings.
Christine Churchill is the president and CEO of Key Relevance, a full-service search marketing company based in Dallas, Texas that does both paid and organic search as well as consulting and customized packages for clients. This interview was recorded on August 12, 2009 at Search Engine Strategies in San Jose, California.
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