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Keyword Research, Pt. 3: Refinement Phase with Christine Chuchill (6:17)

Dr. Ralph F. Wilson, Web Marketing Today,
Mar 4, 2008, 04:06

In this third and last video in the series, paid search expert Christine Churchill explains the final refinement phase of keyword research. Here you remove non-relevant keywords, group keywords by category and user intent -- that is, stage in the buying process. Then decide on a keyword niche in which you can be competitive.

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