Writing Killer PPC Ad Copy with Mona Elesseily (video 7:27)
Dr. Ralph F. Wilson, Editor-in-Chief, Web Marketing Today, Rocklin, CA
Oct 23, 2007, 03:00
In this video interview, Mona gives a number of tips to writing effective Paid Search ads, including checking the competition, reviewing your Unique Sales Proposition (USP), and testing.