Paid Search
Local Businesses Can Profit from PPC AdvertisingIn this article local marketing expert Lorrie Thomas explains three ways to use Google PPC AdWords text ads in a targetted fashion to reach customers for local businesses. May 5, 2009
Google Insights Tool Provides PPC AdWords PowerPaid Search expert Christine Churchill describes the power of Google Insights for Search -- an amazingly powerful tool for marketers. It can show cyclical trends, regional difference in keyword usage, changes in user behavior over time, identify new marketing opportunities, and help you discover new PPC keywords. Apr 21, 2009
Pros and Cons of Google AdWord's Automatic MatchGoogle AdWords added a program, Automatic Match, that is turned on by default. While it may help you find relevant keywords that you haven't thought of, it has present problems. Since it selects keywords based on Cost Per Click (CPC) criteria, these keywords may be very wide of the mark, not convert well, and lower ROI. Feb 24, 2009
How to Track Conversions from Google AdWords PPC Campaigns - Kate Morris (5:30)Kate Morris explains how to track conversions from Google AdWords Pay Per Click (PPC) campaigns. Google gives you a conversion tracking code for your Thank You page. Now Google AdWords will report cost per conversion for each keyword so you can determine which keywords convert for you and eliminate the rest. Feb 24, 2009
How to Improve Your AdWords Quality Score with Brad Geddes (6:55)
Search marketing expert Brad Geddes of bg Theory (www.bgtheory.com) explains what Quality Score is in Google AdWords PPC marketing. Then he outlines the various components of the score, with suggestions to raise your score and lower your bid price. Dec 30, 20083 Keyword Bidding Tips with Google AdWords with Kate Morris (5:31)
Search expert Kate Morris provides 3 tips for bidding on keywords with Google AdWords. (1) Don't try to be No. 1, get a lower position for higher conversions at lower cost. (2) Vertically align your paid ad to your organic listing for synergistic effect. (3) For local businesses use geotargeting and dayparting to lower bid costs. Nov 26, 2008How to Stretch Your Pay Per Click Advertising Budget with DaypartingPaid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and how to set it up in Google AdWords. Then she recommends tracking performance to verify whether dayparting is actually helping or not.
Nov 18, 2008
How Do I Get Visitors to My Site? Part 2. Traffic from Paid Search AdsIn the second part of a 4-part series on getting traffic to your site, Dr. Wilson explains the four stages of Paid Search or Pay Per Click (PPC) advertising: (1) Selecting your keywords, (2) developing a landing page, (3), forming your bidding strategy, and (4) testing and refining. Oct 7, 2008
Raise Your Quality Score and Save Money with Fast-Loading Landing PagesA high Quality Score with your Google AdWords means lower minimum bid prices. A new factor that affects Quality Score is landing page loading speed. Christine Churchill suggests five ways to speed loading: (1) removing unnecessary code, (2) optimizing images, (3) avoiding redirects, (4) fast server, and (5) static pages. Aug 12, 2008
It's Time to Rethink Google AdWords Content Network
Andrew Goodman recommends retrying Google AdWords PPC ads in the "content network," rather than just staying with "search network" ad campaigns. He explains both the pros and cons of content targeting, and concludes with several strategies to help you get (re-)started with successful content network pay per click campaigns. Jul 7, 2008
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