Paid Search

---

Tips On Using the Google Content Network for PPC Ads
In this article, Paid Search expert Christine Churchill explains how Google's 'Content Network' differs from ads on search results pages. The Content Network ads found on a variety of websites have their own guidelines for success -- and since they're less expensive than search results ads, they can prove quite profitable for the savvy businessperson. Feb 2, 2010

10 Tips for Ad Refinement -- Ways to Keep Your PPC Ads Fresh
In this article, paid search specialist Christine Churchill offers ten suggestions that can help your Google AdWords stand out from the rest and get a click-through. Dec 8, 2009

How to Increase Sales by Discerning User Intent from Search Terms - Brad Geddes (5:05)
In this video interview, search marketing expert Brad Geddes explains the importance of discerning user intent in the search terms they use to get to your site. By matching your landing pages with user intent you can increase sales by providing the information customers need before they buy. Nov 24, 2009

12 Ways to Improve PPC Landing Page Conversion Rates
Paid search expert Christine Churchill offers insights that can help your PPC landing pages more persuasive, more focused, more complete -- and tested. Putting these tips in practice is likely to raise your conversion rates and increase your profits. Nov 10, 2009

How to Use Free Keyword Tools - Christine Churchill (8:29)
In this video interview search marketing expert explains the value of both free and fee-based keyword tools. These tools help you find the search terms that are actually being used by people to find things on the web so you can optimize your online marketing. She focuses on the capabilities of Google Keyword Tool, Google Insights for Search, and Google Sets. Nov 3, 2009

Using Site Search to Read Your Customers' Minds
In this article, Internet marketing expert explains how setting up a site search program on your website -- and then hooking it to your analytics program -- can help you learn a lot about what visitors are looking for on your site and how you can improve their experience. She explains how to set up site search on Google Analytics. Aug 25, 2009

How to Dominate Google AdWords - Lance Loveday
In this two-part video interview, paid search specialist Lance Loveday discusses 10 tips to help you improve ROI on Google AdWords listings. He what reports to run and what to look for to improve performance. Aug 18, 2009

How to Identify, Optimize, and Prune Poorly Performing Keywords
Paid Search expert Christine Churchill explains how to identify poor performing keyword phrases for both traffic-driven and conversion-driven websites, how to set up conversion tracking, and how to improve keyword performance by  tweaking bid price, keyword negatives, ad copy, landing page selection, and landing page targeting -- as well as eliminating the worst performing keywords. Jul 21, 2009

Local Businesses Can Profit from PPC Advertising
In this article local marketing expert Lorrie Thomas explains three ways to use Google PPC AdWords text ads in a targetted fashion to reach customers for local businesses. May 5, 2009

Google Insights Tool Provides PPC AdWords Power
Paid Search expert Christine Churchill describes the power of Google Insights for Search -- an amazingly powerful tool for marketers. It can show cyclical trends, regional difference in keyword usage, changes in user behavior over time, identify new marketing opportunities, and help you discover new PPC keywords. Apr 21, 2009