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Conversion Optimization using Narrow Match PPC Keyword Bidding with John Marshall (8:34)

Dr. Ralph F. Wilson, Web Marketing Today
Feb 26, 2008, 04:25

In this video interview, John Marshall explains the importance of optimizing the user conversion by selecting narrow match PPC keyword phrases for which you can design appropriate landing pages. By contrast, broad match keyword bidding brings a wider variety of specific paid keyword searches to a general page that can't convert visitors nearly as effectively.

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