Planning Your Internet Marketing Strategy, by Dr. Ralph F. Wilson


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Planning Your Internet Marketing Strategy, by Dr. Ralph F. Wilson

Nothing drives an e-business like a killer marketing plan. In his eye-opening guide Planning Your Internet Marketing Strategy, Dr. Ralph Wilson ("Doctor Ebiz") shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave.

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:

Set goals for your e-business
Differentiate your company's products and services
Position your company in the consumer's mind
Master product strategy, placement, promotion, and pricing
Budget and implement your plan

Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success.

Why don't you take a look at:

See the table of contents.
Chapter 4: Defining a Unique E-Business Niche
Review by author Roger C. Parker
Review by author Ken Evoy, M.D.
Review by author Martha Retallick in the Journal of the Tucson Computer Society, Jan 02
Review by author Debbie Weil, WordBiz, Jan 10, 2002
Review by Kamau Austin, Einfonews, April 3, 2003.
Review at Compton Communications, October 24, 2002.
What Readers Say ...
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Translated into Japanese and Russian.

Dr. Ralph F. Wilson, E-Commerce Consultant The author, Dr. Ralph F. Wilson, is one of the world's top Web marketing and e-business authorities. He is the founding editor of Web Marketing Today®, Web Commerce Today®, and Doctor Ebiz®. His work has been praised in numerous publications, including The Wall Street Journal, Business Week, Business 2.0, and PC Magazine. He is a recipient of the coveted Tenagra Award for Internet Marketing Excellence.

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Phone +1 (916) 652-4659 (MF 8 am-4 pm Pacific Time)

Copyright © 1995-2008 by Ralph F. Wilson, all rights reserved. Content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.