If you're a merchant interested in setting up your own affiliate program, consider reading my e-book Report on Affiliate Management Software.

Category Listing:  Associate/Affiliate Programs

1. Affiliate Marketing: Increasing Money and Traffic  by Ty Carson, SEO Newsletter (Bruce Clay LLC) , 01-31-2008 . Describes the basics of affiliate marketing for businesses and Web designers, and how to go about finding appropriate affiliates.
2. Affiliate Marketing Demystified  by Michael Hines, iMedia Connection , 01-11-2008 . Hines explains that the role of the affiliate network is to bring publishers and advertisers together, offering them the infrastructure necessary to track purchases, pay affiliates and report back to both parties on online activities.
3. Affiliate Marketing: An Offline Marketing Revolution  by Per Pettersen, Media Post , 07-19-2007 . Marketers can now drive consumers to an optimized online lead capture Web site hosted and optimized by the exchange but owned by the marketer, or drive the consumer to call an 800 number. Pettersen explains how it works.
4. New Affiliate Tool Promises Pick, Click and Pop  by Michelle Megna, ECommerce-Guide , 07-18-2007 . For affiliate marketers, ProShops is a new widget-based service that greatly simplifies the process of placing richly-formatted product links on your pages, drawn from 4 major affiliate networks (LinkShare, Commission Junction, ShareASale, Performics).
5. Earn Affiliate Commissions  by Practical eCommerce Staff, Practical Ecommerce , 05-07-2007 . How to incorporate affiliate marketing into your e-commerce model, to add an additional revenue source alongside your primary business of direct sales.
6. The Widget Way to Wealth  by Mark Walsh, OMMA , 05-01-2007 . eBay has an affiliate program that rewards smaller sites for sending traffic to them. Start-up AuctionAds promises to help Web publishers earn more from eBay via a downloaded widget that shows auction ads related to content on their sites.
7. Retailers paying smaller commissions to affiliates , Internet Retailer , 03-08-2007 . 32% of online retailers report paying an affiliate commission of more than $5,000 in a single month, down from 46% who reported paying that much to an affiliate in any one month last year, according to the AffStat Report from Sean Collins Consulting.
8. The Affiliate PPC Search Controversy Continues  by Kevin Lee, ClickZ Experts , 02-02-2007 . The ongoing tug-of-war between marketers and their affiliates for pay-per-click traffic. This update looks at both sides of the question, and discusses why marketers may benefit by giving their affiliates some latitude with competing PPC campaigns.
9. Affiliate sites help drive online traffic to stores , Internet Retailer , 03-01-2007 . Multi-channel retailers are beginning to drive online traffic to stores by working with affiliate sites to promote in-store pick-up services, according to Shawn Collins.
10. Where to get ideas for a niche website  by Allan Gardyne, Associate Programs Newsletter , 12-22-2006 . Article provides idea starters to develop new niche websites, with an emphasis on affiliate income.
11. To succeed with AdWords think differently  by Chris McNeeney, Associate Programs Newsletter , 02-19-2007 . Discusses three techniques on using AdWords to promote affiliate programs. (1) Only ever bid on the keyword that relates to the product you are promoting -- don't bid on broad keywords. (2) Track keywords religiously, using a tracking code allowed by ClickBank. (3) Use AdWords to track ClickBank new products. If one starts getting searches, only then write a full pre-sell for the product and start promoting it.
12. How to find and recruit affiliates  by Allan Gardyne, Associate Programs Newsletter , 01-23-2007 . Explains how to find good affiliates to promote your product. Discusses competition, SEO, e-newsletters, e-mail contact, participation in forums, PPC ads, 2-tier programs, advertising, affiliate directories, and a controversial blog.
13. Online marketers using fewer affiliates , Internet Retailer , 01-25-2007 . The 2007 AffStat Affiliate Marketing Benchmark report shows that the number of marketers maintaining huge numbers of affiliates is dropping. 9% have 10,000 or more affiliates, a drop from 14% last year. 15% report conversion rates of 5% or more, up from 9% a year ago.
14. Affiliate shoppers earn more and spend more than typical online shoppers , Internet Retailer , 01-25-2007 . Consumers who click on affiliate links frequently spend more and represent a more qualified demographic than the Internet shopping audience at large, according to a new study by comScore Networks, commissioned by Performics. Affiliate shoppers are 17% more likely to have an average household income greater than $75K, and 43% more likely to convert. Data was drawn from 63 merchant sites with active marketing programs across the 3 major affiliate marketing networks, and 19 large affiliate publisher site
15. How to find and recruit super affiliates  by Allan Gardyne, Associate Programs Newsletter , 01-23-2007 . Explains how to spot and recruit the super affiliates who will bring lots of traffic. Attend Internet marketing conferences, identify key people, big newsletter publishers, PPC advertisers, competitive research, quick start incentives, multiple affiliate networks, highly ranked affiliates, phone, snail mail, high commissions, and cash.
16. 10 Traits of Highly Successful ECommerce Companies  by Gareth Davies, Marketing Pilgrim , 01-31-2007 . To flourish, e-commerce sites need: (1) a clear vision and goal, (2) patience and a long-term view, (3) to take calculated risks, (4) commitment to continuous improvement, (5) good advisors, (6) quick decision but change their mind slowly, (7) realize the consumer is king, (8) embrace technology and change, (9) are fair and honest, and (10) realize there is no such things as "easy money."
17. Don't Neglect Affiliate Marketing  by Heidi Cohen, ClickZ Experts , 09-28-2006 . 5 strategies for getting the most out of your affiliate marketing program: (1) set guidelines for affiliates, and monitor compliance, (2) provide flexible marketing materials, (3) hire in-house affiliate support, (4) contact affiliates personally, (5) segment affiliates according to performance.
18. JROX.COM Affiliate Manager , JROX Technologies, Inc. . Feature-rich affiliate program software is a free download up to 250 affiliates, then $250.
19. aStore by Amazon , Amazon.com . Amazon is now offers you the opportunity to set up a dedicated shopping area, embedded within or linked to from your website, containing a set of products you select, such as a bookstore with books in your niche. Sales result in affiliate commissions. Available for affiliates within the Associates Central section.
20. Affiliate Program Tutorial  by Allan Gardyne, AssociatePrograms.com , 01-28-2006 . This tutorial revolves around finding a niche, creating a useful, interesting, content-rich, keyword-rich website on one topic, and weaving in affiliate links and AdSense ads. The tutorial contains 18 steps.
21. The 10 Most Important Criteria You Must Meet to Attract Top Affiliates  by Durk Price, SiteReference , 07-07-2006 . To attract top affiliates you must: (1) sell the product nationally or internationally, (2) sell a unique product, (3) have or sell brand name items, (4) offer an aggressive affiliate payout, (5) know how much it costs you to acquire customers, (6) offer competitive prices, (7) know the average price per sale, (8) know the conversion rate, (10) have an attractive, compelling website.
22. Keeping Affiliate Marketers In Check , Website Services Magazine , 08-07-2006 . Discusses recruiting the right group of affiliates, screening the, auditing affiliate results, and communicating with our affiliates.
23. Checklist: Selecting an Affiliate Program  by Bret Fencl, Website Services Magazine , 08-07-2006 . Provides a checklist of questions to ask to determine if an affiliate programs is a good choice to sell your products or services.
24. Affiliate Strategies: Old School Goes New Age  by Mike Phillips, Website Services Magazine , 08-07-2006 . An overview of how affiliate programs work.
25. What's Behind CJ's Link Management Initiative?  by Scott Jangro, Revenews , 05-24-2006 . On news that Commission Junction will move from static HTML links to JavaScript links has many affiliates in a tizzy. With JavaScript CJ can offer new features, adblocking, keep control, and control pollution. For publishers that can't handle JavaScript, this produces problems.
26. Affiliate Marketing . Low-profile affiliate marketing grows in importance—and in complexity. For many merchants the number of affiliates is too much too handle. Discusses contact with affiliates, hosted vs. internal affiliate program, and the need to sell yourself to affiliates.
27. DMA releases best practices of affiliate marketing and online ad networks , Internet Retailer , 06-26-2006 . Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.
28. Post Affiliate Pro , Webradev, Quality Unit . Affiliate software written in PHP. Supports the following commission types: CPM, per referral, signup bonus, per click, per sale and per lead, recurring commissions, up to 10 tiers. Unlimited product and affiliate categories. Can define different commissions to different affiliates. Includes various reports, language packs, etc.
29. LinkConnector Corp. . Affiliate program offering "Naked Link Technology" that produces affiliate hyperlinks devoid of any arguments or parameters, increasing the opportunity the merchant will get "link popularity credit" for affiliate links.
30. AffiliateCREW . Getting the right affiliate software is a good start. But if you're unable to handle all the details in-house, you can outsource your entire program to AffiliateCREW, which works to recruit and service affiliates, provide better SEO, etc.
31. Affiliate Week Update - eBay Affiliates  by Devin Comiskey, ECommerce-Guide , 03-23-2006 . eBay's affiliate program used to be a cash cow for many affiliate marketers, with high payouts for new account acquisitions, and relatively easy conversions. Now the market is relatively saturated, and new accounts are hard to drum up, while eBay has reduced affiliate commissions.
32. Affiliate Week Update - Amazon Associates  by Devin Comiskey, ECommerce-Guide , 03-21-2006 . A brief introduction to Amazon's new (in testing) Product Preview links, which functions a bit like Kontera contextual links: random visitors who hover over special links on affiliate sites see an in-line pop-up containing the product image, price, product description, availability and click-to-buy link.
33. Affiliate Marketers: SEM Friend or Foe?  by Kevin Lee, ClickZ Experts , 02-17-2006 . Discussion of the uneasy relationship between marketers and their affiliates, when both are competing for paid search placements. With examples, and suggestions for marketers.
34. Just Say No To Ad Networks  by Ari Rosenberg, Media Post , 02-16-2006 . before you sign on or renew agreements with companies that harvest inventory you have grown, which includes Google, Rosenberg warns why you should consider the money you lose with every dollar you make leasing out your inventory to a third-party seller.
35. Selling Advertising; Not Adsense , Website Services , 01-31-2006 . Explains the 2 options you have when it comes to monetizing on the presence of your site through advertising; affiliate/partnership programs and direct media buys.
36. Better Watch Out  by Linda Punch, Internet Retailer , 01-01-2006 . An FTC ruling regarding several porn sites sets out stringent affiliate monitoring requirements and raises the stakes in monitoring affiliates' behavior. Discusses compliance approaches, such as screening affiliate networks, etc.
37. Choosing The Right Affiliate Program , Website Services Magazine , 09-08-2005 . Many websites integrate at least one affiliate program into their existing offerings in order to generate additional streams of revenue. Offers advice on separating the good programs from the bad.
38. Web retailers cast a wider net with bigger and better affiliate marketing  by Mark Brohan, Internet Retailer , 10-01-2005 . Provides responses to Internet Retailer's recent online retailer affiliate survey. Statistics include percent of sales coming from affiliate marketing by type of retailer, number of affiliates, percent of marketing budget for affiliate marketing, permission for affiliates to bid on brand as keyword, etc.
39. Affiliate Marketing 2.0  by Shawn Collins, iMedia Connection , 11-17-2005 . Collins says it's time to take another look at affiliate marketing. Reviews and compares "yesterday's" practices (Affiliate Marketing 1.0) with the next generation (2.0).
40. The Rise of CPA Ad Networks  by Hollis Thomases, ClickZ Experts , 09-13-2005 . CPA (cost-per-action) ad networks such as DirectLeads, Affiliate Fuel and CPA Empire, are a viable way for both large and small e-tailers to advertise their products. Get the most bang for your buck by juicing up the offer you advertise, sticking with low -cost items, and providing strong landing pages.
41. How the Affiliate Marketing Industry Is Dealing With Fraud  by Danay Escanaverino, E-Commerce Times , 08-23-2005 . Discussion of the current state of rampant fraud in affiliate marketing: affiliates who generate bogus leads and sales, or hijack commissions from legitimate affiliates. Also an overview of steps affiliate program managers are taking to combat the fraud.
42. The Big E Phenomenon  by Sean McGrath, IT World , 08-09-2005 . McGrath discusses what new forms of business alliances the Web might enable - or might not enable - and why.
43. Where to get ideas for an affiliate website  by Allan Gardyne, AssociatePrograms.com , 06-02-2005 . Lists a number of sources of ideas for a good web business that generates revenue from affiliate programs. Links to online info and various products.
44. Affiliate Marketing -- Hotter Than Ever?  by Shawn Collins, iMedia Connection , 06-30-2005 . Collins reports on key trends of affiliate marketing, including legal issues, hybrids called CPA networks, Google, blogs and observes that "affiliate marketing is back bigger than ever."
45. Thin affiliates" are offensive, Google says  by Allan Gardyne, Associate Programs Newsletter #263 , 06-24-2005 . What is reputed to be a secret Google guide for raters of its AdSense program is currently available online in .doc format. Published by journalist and blogger Henk van Ess, it tells raters to disqualify "thin" affiliate sites that don't add much value.
46. Note to Affiliate Marketers: Knock It Off  by Shawn Collins, iMedia Connection , 04-13-2005 . Collins says some affiliate marketers are making some bad choices when it comes to email usage, and it's time somebody dropped a dime on them.
47. Google Starts Syndicating Local Search and Maps  by Matt Hicks, eWeek , 04-21-2005 . Discusses Google's test of syndicated Google Local results as a precursor to Google offering other partners access to syndicated versions of its local search and mapping services.
48. Affiliate Week Profile: eBay Affiliates  by Sean Michael Kerner, ECommerce-Guide , 03-30-2005 . Review and how-to guide introduces auction site eBay's affiliate program, which pays commissions for referrals that result in new user sign ups or successful bids on auction items. With tips for using the affiliate system and tools effectively.
49. Affiliate Week Profile: Amazon Associates  by Sean Michael Kerner, ECommerce-Guide , 03-28-2005 . Overview of the Amazon.com affiliate program: how it operates, and how individual merchants work with it to integrate Amazon sales into their own publishing or e-commerce operations.
50. Stumped About Stopping Spyware  by Lisa Picarille, RevenueToday , 01-01-2005 . Explains how spyware is reducing affiliate commissions as much as 40% by stealing sales. Explains steps needed to stop spyware.

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