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Recent Internet Marketing Articles for 21 Feb, 2012, Annotated Links

Dr. Ralph F. Wilson , Web Marketing Today - Feb 21, 2012
| Bkmrk

Here are some articles that will help you this week.

Rae Hoffman-Dolan, 5 Tips To Help SEO Based Affiliates Evaluate A Niche, Marketing Land, 17 Feb 2012. How to evaluate a niche from an SEO based affiliate perspective.

Greg Finn, Adding Credentials To Your Google+ Page: A Look At Verification & Direct Connect, Marketing Land, 17 Feb 2012. Explains how to verify your Google+ page.

Christian Arno, 4 Localization Tips for Savvy Global Businesses, Search Engine Watch, 17 Feb 2012. Explains how to localize your website, the importance of speaking the local dialect, making your website blend in to the culture, and get listed on the search engines.

Liana Evans, Integrating Email Marketing for Small Businesses, ClickZ, 16 Feb 2012. E-mail is changing and needs to be integrated with social media. It can be integrated with analytics, segmented by how subscribers are socially engaged, and include photos, videos, and audio.

Derek Harding, Is Email Appending an Abusive Practice? ClickZ, 16 Feb 2012. E-mail appending, that is, finding a customer's e-mail address from third-party lists is common. Now it has been stated as abusive by the Messaging Anti-Abuse Working Group (MAAWG). Eventually, this will make email appending lesson common and accepted by email service providers.

Scott Brinker, Landing Pages 3.0: How Content & Context Plays A More Meaningful Role, Search Engine Land, 15 Feb 2012. Explains ways landing pages have evolved and current best practices.

Brad Neelan, The Future Of B2B Search: Start Preparing For Social SEO Now, Search Engine Land, 15 Feb 2012. Explains how social signals are increasingly being used by search engines to determine relevance and ranking.

Eric Ward, Understanding Ranking Lag Time For New Links, Search Engine Land, 14 Feb 2012. Looks at linking factors that can influence ranking, including impulse links, curated links, and the time to vet links.

Armando Roggio, 4 Ways to Improve Ecommerce Conversions with Better Landing Pages, Practical eCommerce, 14 Feb 2012. Explains the need for continuity with the related banner or PPC ad, positioning of elements, clickable images, and testing various content.



Articles for this section are selected by Dr. Wilson on the basis of their appeal to small and medium businesses. He especially looks for articles with a how-to bent.
| Bkmrk
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