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Recent Articles on Internet Marketing for June 1stDr. Ralph F. Wilson , Web Marketing Today - Jun 1, 2010 |
Here are a few recent articles and resources I've found this week that might interest you.
Sherry Chger, Demystifying Single vs. Double Opt-In, Direct Magazine, 21 May 2010. Defines, then discusses the pros and cons of single- and double-opt-in e-mail approaches.
James A. Martin, Small Business SEO: How to Optimize Press Releases, Small Business Computing, 24 May 2010. Overview of press releases -- 10 steps to writing one and 5 points on the SEO side.
Dean Silvestri, No-Image Email Design Experiment, Lyris HQ, 25 May 2010. Since many e-mail clients block images, here's an attractive HTML e-mail design that relies on HTML tags, not images, for its elements. Interesting!
Carrie Hill, Secret Sauce: Leverage Outside Listings To Help Local Rankings, Search Engine Land, 28 May 2010. To get consistent local rankings: (1) claim and update your listing, (2) upload images and videos, (3) cultivate reviews, (4) get other web mentions, and (5) elcit user content.
Josh Dreller, Understanding Keyword Match Types, Search Engine Land, 27 May 2010. Explains match types and their effects on click-throughs: broad, phrase, exact, and negative match types.
Larry Chase, Measuring Social Media: Insider Interview with Jim Sterne, Search Engine for Marketers, 24 May 2010. Wide-ranging discussion on analytics of social media.
Tim Ash, Usability Basics for Landing Page Design, ClickZ, 24 May 2010. Defines terms and discusses issues for usability: accessibility, availability, feedback, organization, fault tolerance, affinity, and legibility.
Jeanniey Mullen, 5 Myths About Your Subject Line, ClickZ, 24 May 2010. Gets to the several functions of a good e-mail subject line.
Liana Evans, The Four Pillars of Social Media Marketing, ClickZ, 26 May 2010. Discusses the importance for social media marketing of: (1) research, (2) strategy, (3) engagement, and (4) measurement.
Mark Jackson, Link Building for SEO, ClickZ, 26 May 2010. Explains the importance of directories and partner sites in getting links.
Articles for this section are selected on the basis of their appeal to small and medium businesses. I especially look for articles with a how-to bent.
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