Book and Product Reviews

by Dr. Ralph F. Wilson


A/B Split and Multivariate Testing Software Reviews

Habeas Sender Warranted Email

Cloudmark SpamNet

Persuasive Online Copywriting by Eisenberg, Eisenberg, and Davis

1ShoppingCart

Web Metrics, by Jim Sterne

HitBox Pro 3.0

Article Manager 1.23

AutoResponse Plus 3.1

StoreFront 5.0 AE and StoreFront BizPlaces

Topica Email Publisher

Page Publisher, InteractiveTools.com

ProAutoResponder

Dansie Shopping Cart 3.27

Designing Web Sites that Sell

Net Words, by Nick Usborne

Mailloop Business Automation Software Gammadyne Mailer 16.5 E-mail Automation Program

Make Your Net Auction Sell! by Sydney Johnston

Position Pro, Search Engine Optimization ASP

Americart Shopping Cart Service

HipHip MerchandiZer 4.0 e-commerce platform

Account Manager Pro, Members-Only Management Software

Verotel Billing Systems, Members-Only Management ASP

PayPal Electronic Funds Transfer System

Successful Affiliate Marketing for Merchants, by Fiore and Collins

Streetwise Direct Marketing, by George Duncan

Learning Web Design, by Jennifer Niederst

Selling Online, by Jim Carroll and Rick Broadhead (US edition)

CCNow E-Commerce System

Poor Richard's E-Mail Publishing, by Chris Pirillo

E-Mail Marketing, by Jim Sterne and Anthony Priore

Yahoo! Store

The E-Commerce Book, by Korper and Ellis

From .com to .profit, by Nick Earle and Peter Keen

CPS Computerized Parcel System, Harvey Software

MetaMend.com Automated Site Promotion

BigStep.com

eCongo.com

Streetwise Relationship Marketing on the Internet

FreeMerchant.com 2.0

Stone Edge Order Manager for ShopSite 1.003

PlanetPayment.com (brief)

101 Ways to Promote Your Web Site, by Susan Sweeney

The 11 Immutable Laws of Internet Branding, by Al Ries and Laura Ries

Differentiate or Die, Jack Trout with Steve Rivkin

Make Your Price Sell! by Ken Evoy and Carol Ann Dorn

Recommend-It.com referral system

Dan Janal's Guide to Marketing on the Internet, by Daniel S. Janal

Words That Sell, by Richard Bayan

Lyris E-Mail Listserver 3.5

Internet Marketing Goldmine, by Marty Foley

Customers.com, by Patricia Seybold

Why We Buy: The Science of Shopping, by Paco Underhill

Selling Online: How to Become a Successful E-Commerce Merchant in Canada, by Jim Carroll and Rick Broadhead

Lycos Store

Open Market ShopSite TX 4.1

Open Market ShopSite SC 4.1

Data Mining Your Website, by Jesus Mena

Central Ad 4.0 Ad Management Software, Brian J. White

WebAdverts 2.02 Banner Serving Software, Darryl C. Burgdorf

Insider Secrets to Marketing Your Business on the Internet, by Corey Rudl

Permission Marketing, by Seth Godin

Ultimate Bulletin Board 5.34, InfoPop

Free Mailing List Programs: eGroups, OneList, Topica, and ListBot

Make Your Site Sell, by Ken Evoy

Miva Merchant 1.22, by Miva Corp. Store building software.

IBM HomePage Creator. Store building software.

WebPosition Gold 1.0 by FirstPlace Software. Search engine positioning software.

Web Design in a Nutshell, by Jennifer Niederst (O'Reilly, January 1999)

WebTrends Log Analyzer 4.0

StrikingItRich.com, By Jaclyn Easton (CommerceNet Press, November 1998)

World Wide Web Marketing (Second Edition), by Jim Sterne (John Wiley & Sons, November 1998)

Using the Web to Compete in a Global Marketplace , edited by Browning Rockwell (John Wiley & Sons, September 1998)

Business-to-Business Marketing, by Barry Silverstein (Maximum Press, 1998)

Web Commerce: Building a Digital Business by Kate Maddox with Dana Blankenhorn (Wiley, 1998)

Building Database-Driven Web Catalogs by Danish and Gannon (McGraw-Hill, 1998)

Web by Design: The Complete Guide by Molly E. Holzschlag (Sybex, 1998)

MailKing 1.3.5 e-mail merge software (Revnet Systems)

Alan Schwartz, Managing Mailing Lists (O'Reilly & Associates, 1998)

Larry Chase with Nancy C. Hanger, Essential Business Tactics for the Net (Internet World series, Wiley, May 1998)

Web Sonnenreich and Tim Macinta, WebDeveloper.com Guide to Search Engines (John Wiley & Sons, January 1998)

Daniel S. Janal, How to Promote, Advertise, and Sell Your Products and Services on the Internet (1998 Edition, Wiley, March 1998)

William R. Stanek, Increase Your Web Traffic in a Weekend (Prima Publishing, 1997)

Robert W. Buchanan, Jr. and Charles Lukaszewski, Measuring the Impact of Your Web Site (John Wiley & Sons, 1997)

Magdalena Yesil, Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (John Wiley & Sons, 1997)

Robbin Zeff and Brad Aronson, Advertising on the Internet (John Wiley & Sons, 1997)

Evan I. Schwartz, Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web. Our pick for best Web marketing book of 1997.

Tom Vassos, Strategic Internet Marketing. Our pick for best Web marketing book of 1996.

Don Taylor and Jeanne Smalling Archer, Up Against the Wal-Marts, How Your Business Can Prosper in the Shadow of the Retail Giants. Helpful strategies for Web store owners.

Jay Conrad Levinson and Charles Rubin, Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet. Our pick of best Web marketing book of 1995. (Now available in a revised edition)

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