Information Architecture for the World Wide Web

If you're serious about improving your site's navigation system then Information Architecture for the World Wide Web is must reading. Written by a pair of consultants with master's degrees in Information and Library Studies, the authors explain how people search for information, and the research rationale behind careful navigation system design. They discuss pros and cons of three types of navigation systems found on Web sites: hierarchical, database, and hypertext, and when each is most appropriate. You'll learn reasons for link colors, how to provide text and icon labels for site sections, and the intricacies of search engine interfaces. The authors spend considerable time explaining the navigation features of the Web browser, and how to cooperate with them rather than disable them on a site. The book is probably most appropriate for Webmasters as well as members of the design team for larger company sites.

Read additional articles from Web Marketing Today, Issue 47, August 1, 1998