Demographics & Shopper Behaviors, Items 1 to 50

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"Demographics & Shopper Behaviors" includes 882 items
This page contains items 1 to 50

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1. Selective Appeal Confirmed (Again), by Jack Loechner, Media Post, 5-18-2009 A survey concludes that the online audience relates most to advertising that is relevant, useful and incentified with special offers, but there are key differences by age group when developing creative executions, Loechner reports.
2. Band of Hermanos, by Liz Tascio, OMMA, 6-1-2009 Hispanics came late to the Internetand almost leapfrogged non-Hispanics to go directly into broadband access and into mobile, where they are now on the cutting edge, Tascio writes.
3. Targeting Dads Online, by Tessa Wegert, ClickZ, 4-16-2009 Gives traditional and new approaches to target Dads for marketing. Discusses various daddy blogs and Dad Ads: The Dad Blog Network.
4. U.S. Hispanics Flocking To The Web, by W. David Gardner, Information Week, 4-16-2009 Dardner reports ComScore study showing the Hispanic Internet audience ran ahead of the total U.S. online population in several online audience categories, including number of visitors, time spent, and pages consumed.
5. Men Are from Facebook, Women Are from Twitter?, by Ann Kattan, Fortune, 5-20-2009 Gender, more so than race, ethnicity or economic status, determines how and what we peruse online, Kattan reports. Reviews differnces between online and offline tendencies for both men and women.
6. Everything New Is Old, by Gaetano Pollice, OMMA, 5-1-2009 More than 60% of Baby Boomers consume socially created content, according to a Forrester report. This group of 43-63-year-olds wields more disposable income and constitutes a bigger generational segment, so pay attention, suggests Pollice.
7. Fixing the Web's Multiple Personality Disorder, by Ginger Conlon, 1 to 1, 5-4-2009 When consumers traverse the Internet today, most do so as differing personas: their business self, their personal self and a blend. Conlon writes that new technologies are emerging that will enable a portable identity that could transform the Internet.
8. Online Ad Effectiveness Depends on Time of Day, by Emma Hall, Advertising Age, 4-27-2009 A study in the U.K found that online consumers of all ages believe they are more likely to pay attention to ads from the early evening onward.
9. U.S. Hispanic Audience Hits 20 Mllion Unique Users, by Mike Shields, Media Week, 4-16-2009 The U.S. Hispanic audience on the Internet is growing in 2009 at a rate that’s nearly 50%t faster than that of the general population, according to a new comScore report, Shields writes.
10. Online Feedback Influences Spending, by K.C. Jones, Information Week, 4-15-2009 Jones writes of Opinion Research Corp. finding that 84% of Americans say online customer evaluations influence their decisions about whether to purchase products or services. Only 28% of respondents said they posted their own feedback online.
11. Relevant Advertising With Bucks Off Captures Online Consumers, by Jack Loechner, Media Post, 3-27-2009 Loechner reports research showing the online audience wants advertisements that are relevant, useful and incentified with money off, but the results reveal that there are key differences by age group when developing appealing advertising executions.
12. Study Probes Online Power of Hispanic Consumers, by Mark Dolliver, Ad Week, 3-19-2009 Hispanic Internet users to be "avid downloaders of digital content," thanks in part to a broadband adoption rate mirroring that of the nation's overall online population, Scarborough report finds.
13. Jurassic Web, by Farhad Manjoo, Slate, 2-24-2009 The Internet of 1996 is almost unrecognizable compared with what we have today, Manjoo writes. Explains findings after plunging into the Internet Archive and talking to several people who were watching the Web closely in 1996.
14. Coupon Clicking: Sweet Sound for Web Marketers, by Theresa Howard, CRM Daily, 3-11-2009 As consumers troll online to save money, searches that include value words such as "coupons" rose 161% in December2008 vs. 2007 to 19.9 million and "discount" rose 26%t to 7.9 million, reports tracker ComScore.
15. Granny loves Facebook. And Skype. And her iPod., by Stephanie N. Mehta and Beth Kowitt, Fortune, 3-10-2009 Women at midlife and beyond are early adopters of technology, competitive with their kids, and in many cases, they are beating out their kids, Mehta and Kowitt report.
16. How Do Morals Translate Offline to Online?, by Andrew LaVallee, The Wall Street Journal, 3-10-2009 LaValle reports on study, titled “Gender, Race and Morality in the Virtual World and Its Relationship to Morality in the Real World,” that looks at responses from 515 seventh-graders to questions about the acceptability of “virtual” actions.
17. Strategies for E-Mail Marketing to Teens and 20-Somethings, by Michelle Megna, Ecommerce-Guide.com, 2-6-2009 In a survey of 283 high school and college students by eROI have e-mail addresses, but rarely read marketing e-mails. 83% of college students use Facebook, 65% use MySpace, and 21% use LinkedIn. Preferred channels of communication among college students are text messaging (37%), e-mail (26%), social networking IM (15%), IM (11%), social networking e-mail (11%). Only 12% check e-mail on a mobile device.
18. Seismic Shift in Internet Age Mass, by Jack Loechner, Media Post, 2-11-2009 The biggest increase in internet use since 2005 is the 70-75 year-old age group, according to research. Generation X is the most likely group to bank, shop, and look for health information online.
19. Hispanic Internet Use Growing, by K.C. Jones, Information Week, 2-3-2009 Jones reports research finding that millions of Hispanics are online, either at home or at work, and they are engaging in functions, often in higher numbers, than the general population.
20. Survey: Older Internet Users Embrace E-Commerce, by K.C. Jones, Information Week, 1-29-2009 Older generations are as active online as members of Generation Y in some respects, as research shows Generation X are most likely to bank, shop, and seek health information online.
21. How to Better Engage the Boomer Marketplace, by Kristina Knight, Biz Report, 2-10-2009 Baby boomers aren't just thinking about their health and well-being; they are purchasing toys for grandchildren, advising older children about first car purchases and even influencing their children's choice in a new car, writes Knight.
22. Which Images Motivate Mature Consumers?, by Helen Leggatt, Biz Report, 2-8-2009 Marketers targeting a mature audience, Baby Boomers and beyond, would do best to use Single Image ads rather than Collage-style imagery, according to a Photo Finish survey.
23. Americans Slowed Spending Long Before Economic Crisis: Study, by , Direct Magazine, 12-23-2008 Consumer confidence and spending began to dwindle as early as spring 2007, according to a new study from Experian Marketing Services. Oct 06 to 08 visits to retail sites slowed by 4%, to travel sites by 10%. Between Spring 07 and 08, the number of adults they would be worse off in the coming year grew by 9% to 22%. But visits to grocery sites rose 29%.
24. Online, Black Friday Was a Letdown, by Lauren McKay, Destination CRM, 12-2-2008 A survey by Coremetrics shows a general decline in e-commerce holiday-shopping results, although retail categories of department stores and gifts showed increases.
25. College Kids Want World Peace and Blogs: Top 10 Web Sites, by Jessica Tsai, Destination CRM, 12-2-2008 Early results from the 2009 U.S. College Student Report indicate that, for the second year in a row, Facebook has taken the crown as that demographic's most-visited Web site.
26. Online Marketers Wooing Minorities More, by Douglas MacMillan, Business Week, 12-17-2008 As Internet use among Latinos, African Americans, and Asian Americans rises, advertisers such as Microsoft and Toyota are beginning to take notice.
27. Kids Motivated By TV and Print To Visit Web, by Jack Loechner, Media Post, 1-1-2009 According to MRI's 2008 American Kids Study, children ages 6-11 are increasingly using the Internet to check out products they see in advertisements. 46.3% of kids visited a Web site that they saw or heard about in a commercial or advertisement.
28. You Can Lead a Shopper To The Mall, But . . ., by Jack Loechner, Media Post, 11-18-2008 Enclosed mall common area traffic was essentially flat for the first half of 2008 versus 2007 and there appears to be a strong reverse correlation between the price of oil and mall traffic, according to studies, Loechner reports.
29. The Slackers’ X-cellent Adventure, by Marshall Lager, Destination CRM, 11-1-2008 Generation X, born between 1965 and 1976, has a reputation for aimlessness, but, in truth, its members are concerned about the future, and they're using their resources accordingly, Lager reports.
30. Teenagers’ Internet Socializing Not a Bad Thing, by Tamar Lewin, New York Times, 11-19-2008 While online socializing is ubiquitous, many young people move on to a period of tinkering and exploration, as they look for information online, customize games or experiment with digital media production, according to a study.
31. Online Ad Spending Steady While Holiday Sales Are Not, by , Ad Week, 12-1-2008 Retailers have reported better conversions recently, attributed to steep discounts offered early in the 2008 shopping season. Coupon-related searches on Google are up significantly as are buy one, get one free; discounts; and free shipping.
32. 2008: The Year of Living Cheaply, by Douglas MacMillan, Business Week, 12-10-2008 The urge to live cheaply was reflected in the surging popularity of online video, music fans flocking to free songs, and free online software of all types saw a huge pickup in consumer and business users, MacMillan reports.
33. Consumers Hit the Net, Not Stores, for Holiday Shopping, by Patricia Resende, CRM Daily, 11-27-2008 Comparison shopping, free shipping, and easy searches are cited as reasons why so many plan to shop online, and businesses behind search sites are taking heed, Resende reports.
34. U.S. Women and the Internet, Part 3, by Hollis Thomases, ClickZ, 11-4-2008 Seven immutable laws of online marketing to women are: (1) women will respond to a worthy cause, (2) women want to be in control, (3) respect a woman's privacy, (4) make ad content relevant now, (5) a woman's day is never done, (6) women are visually oriented, but don't like bells and whistles, (7) just because women visit a website frequently doesn't mean it's a favorite site.
35. U.S. Women and the Internet, Part 1, by Hollis Thomases, ClickZ, 10-21-2008 Looks at data which displays differences between online video consumption between men and women. Women gravitate to community, product review, and health information sites.
36. U.S. Women and the Internet, Part 2, by Hollis Thomases, ClickZ, 3-11-2008 Offers studies on how and why women respond to display ads -- usually the image was the main reason. Explains what does and does not please women on landing pages.
37. B2B & Gen Y: An Opportunity Not 2B Missed!, by Andrew Wheeler, Search Engine Land, 11-5-2008 Gen Y requires marketers to not only think differently, but speak to them differently. Social networking, testimonials, and targeted creative can reach this audience. Discusses where Gen Y'ers spend their time, how to speak their language, and how to sell them on how you can help.
38. Young Adults Prefer Ads In E-mail, by Gavin O'Malley, Media Post, 10-22-2008 Among 18- to-34-year-olds, consumers are more likely to be influenced to make purchases based on e-mail marketing messages and direct mail than from advertisements or marketing messages on social networks, O'Malley reports.
39. Who, What, Where, When, Y, by Jessica Tsai, Destination CRM, 11-1-2008 The members of Generation Y are young, they're smart, and they're paving (if not paying) their own way. So who's following whom? One young entrepreneurs advises: marketers need to listen more than lead.
40. Virtual Spenders, by Lauren McKay, Destination CRM, 11-1-2008 Customers will hop across segments at various times of life for various reasons, and are likely to act like several generations at any given time, say researchers. Advice: Provide multiple experiences and multichannel management, reports McKay.
41. Net Geners Come of Age, by Don Tapscott, Business Week, 11-3-2008 This first in an eight-part series of Viewpoints says a remarkably bright generation that has grown up digital has developed revolutionary new ways of thinking, interacting, working, and socializing and are an unprecedented force for change.
42. The Fractured Web Community Impacts Marketing Focus, by Jack Loechner, Research Brief, 11-6-2008 About 80% of the user generated content on the web, including comments and questions is produced by 9% of users, according to research. The rest of the web community watches the interactions as a mostly-passive audience, but they are paying attention.
43. Not so Broad After All, by Jonathan Blum, OMMA, 10-1-2008 Broadband speeds in the U.S. remained basically unchanged from 2007 to 2008, according to a Pew study, and a fraction of the speed needed to fully deploy the new generation of broadband Web offerings and far slower than in Japan, other countries.
44. Buy Online. Pickup Instore, by Jack Loechner, Media Post, 10-7-2008 According to the e-tailing group's recent Cross-Channel Shopping Study, "buy online for pickup in-store is definitely becoming more a part of stores' culture," Loechner reports.
45. A 'Virtual' Escape From Economic Pain, by Mary Jane Irwin, Forbes.com, 10-10-2008 Despite all the doom and gloom, one tiny sector is offering a glimmer of hope: virtual worlds. Companies such as Gaia Interactive and Habbo are expecting a boost as consumers console themselves with so-called virtual goods, writes Irwin.
46. 4 Tips for Marketing to Small Businesses, by Chris Marriott, iMedia Connection, 10-6-2008 Small businesses are a big target, but they require special attention on behalf of interactive marketers, says Marriott. Explains how to forge and maintain a meaningful relationship with this community.
47. Online retail sales growth slows, but far outpaces offline growth, by , Internet Retailer, 7-31-2008 Online retail sales are softening with the economy, says comScore, but are growing at 5x the rate of total retail sales, up 14% a year ago. Gives one year growth rates for various online categories.
48. Online TV Viewing Approaches the Mainstream, by Jennifer LeClaire, CIOToday, 9-5-2008 Nearly 20% of American households are tuning into online TV, according to research. Consumers prefer content on demand for their online TV viewing, rather than paid subscription online TV services, LeClaire reports.
49. Gen Y Busiest Online Shoppers, by K.C. Jones, Information Week, 9-2-2008 Most online shoppers buy as much on the Internet as they do in real stores and most are confident in their online purchases, but Generation Y shoppers are most active and comfortable with online and mobile activities, a recent report showed.
50. Understanding Differences In Hispanic Culture: Tips For Effective Campaigns, by Scott Marden, Media Post, 9-4-2008 The unique categories of the Hispanic audience value different things, enjoy specific activities, and offer brands unique opportunities. Hispanic marketing with a “one-size-fits-all” approach will fail, says Marden.