Internet Advertising (general), Items 1 to 50

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"Internet Advertising (general)" includes 418 items
This page contains items 1 to 50

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1. Chart Shows Dramatic Decline in Online Ad Growth, by Andy Beal, Marketing Pilgrim, 5-18-2009 A chart from businessinsider.com shows US online ad revenue for each quarter 2007-2009. A red line shows that the rate of growth has slowed, and shrank in Q1 2009.
2. Bigger Isn't Always Better, by Mark Walsh, Media Post, 5-15-2009 Walsh reports research on retailer Kohl's banner ads that the smaller unit was more effective in driving people toward sales. Chart on conversion rate of visitors.
3. Real Time: The Web's New Prime Time, by Brian Morrissey, Adweek, 5-25-2009 Real-time communications channels like Twitter are pushing the Internet into "real time," where communication, information flow nonstop. This presents advertisers with a dizzying array of opportunities, and a daunting number of challenges, says Morrissey.
4. Forrester Predicts Huge Growth for Social Media Marketing, by Andy Beal, Marketing Pilgrim, 4-24-2009 Forrester Research predicts that social media and mobile will see the hottest growth through 2014, through just about everything will see an upward trend, with search marketing taking the biggest piece, followed by display advertising. Great graph.
5. One of the Few Bright Spots, by Kate Maddox, B to B, 4-20-2009 Online may be the only medium that continues to see advertising growth in the recession, although the phenomenal expansion of the past decade is slowing as the overall economy slumps. Maddox reports results of new study.
6. Ask The Expert: Online Advertising, by David Hallerman, B to B, 4-20-2009 Online video advertising is the hottest area on the Internet, although search advertising has the highest dollar expenditure, Hallerman says.
7. Over Half Of Online Retailers Decreasing Search Spend, by Jason Lee Miller, WebProNews, 5-11-2009 Online retailers are shifting their marketing budgets and cut back on search marketing, according to a study by Forrester Research, Miller reports. Email seems an especially popular option, with 88% listing email as a high priority
8. Will the Banner Fly Again?, by Sean Callahan, B to B, 4-6-2009 Callahan reports on new online display advertising: the fixed panel, the XXL Box and the Pushdown, discusses Google's “interest-based advertising.”
9. Do You Think Bandwidth Grows on Trees?, by Farhad Manjoo, Slate, 4-14-2009 User-generated content may have changed the Internet, but sites like YouTube are suffocating under the costs of storing it, says Manjoo, as the economics of user-generated sites are even more crushing than those of the newspaper business.
10. Following the Money that Follows, by Daisy Whitney, OMMA, 3-1-2009 Whitney reviews value of behavioral targeting online, including the promise of greater relevancy, which behavioral targeting fulfills better than other current display-ad-oriented techniques and risks, such as ads unrelated to content.
11. Yahoo Offers a New Type of Internet Advertising, by Stephanie Clifford, CRM Daily, 2-23-2009 Yahoo has been trying to win back paid search advertising from the market leader, Google, by introducing a new type of search advertising that integrates images and video in paid listings.
12. Making Ad Networks and Exchanges Work for Everyone, by Mark Naples, iMedia Connection, 3-9-2009 Networks and exchanges should be advantageous to both buyers and sellers, Naples writes and reports on discussion with industry leader covering process and guidelines for online advertising and consumer privacy as a chance to get closer to customers.
13. Learning from Google & Further Monetizing Your eCommerce Site, by Chris Crum, WebProNews, 3-1-2009 The number of businesses selling online is quite large and growing, writes Crum. Advertisers need spots where they can shine. Discusses how the current economic situation is driving more consumers online and marketers' search for new ad opportunities.
14. Ad Networks Focus: Let Them Multiply, by Michael Barrett, OMMA, 3-1-2009 Every network represents 1, 10 or 100 or more salespeople selling the benefits of online advertising to agencies and advertisers, educating the marketplace about optimization, reporting, and results, says Barrett.
15. The 7 Habits Of Highly Effective Advertising, by Gord Hotchkiss, Search Engine Land, 2-6-2009 Here are 7 reasons why search is seemingly recession proof: Search (1) captures demand, (2) is category agnostic, (3) is democratic, (4) is proactive and interactive, (5) gets our attention, (6) is ubiquitous yet focused, and (7) is friction-free.
16. E-tailers Selling Ad Space, by Hollis Thomases, ClickZ, 1-13-2009 With a sales slump, some e-commerce sites are turning to selling ad space, such as Buy.com, Amazon, Wal-Mart, and AmericanGreetings.com. Cooking.com has found ad revenue as more profitable and growing -- compared to product sales. One difference is that e-commerce sites will want to retain control over the types of advertisers allowed.
17. Performance Media Planning: Six Factors to Consider, by Hollis Thomases, ClickZ, 1-27-2009 Whereas advertisers may once have only accepted CPM ads, now many are open to performance pricing models. Advises readers to realize the limitations of search, the many facets of performance media, the importance of educating yourself, do the math and establish benchmarks, the creative is still important, and monitor, scrutinize, and optimize.
18. 77% of Marketers are Reducing Media Budgets, by Regis Hadiaris, , Advertising Age reports that 77% of marketers surveyed plan to reduce their advertising campaigns' media budgets.
19. Online Marketing's Bright Spot: In-text Ads, by Jia Lynn Yang, Fortune, 2-6-2009 Yang reports that in-text advertising (double underlined and linked) offers better accountability than display ads because advertisers pick key words and then are charged per click so they have a better sense of the response they're getting.
20. More Web Ads Improve Their Aim, by Jessica E. Vascellaro and Emily Steel, The Wall Street Journal, 2-5-2009 Technologies such as customized ads that show different products to different users, Web ads hidden inside links in text, and online coupons are part of "performance-driven advertising" and are used to track the impact of online advertising.
21. What Works in Online Video Advertising?, by Douglas MacMillan, Business Week, 1-27-2009 Advertisers and Web publishers have embarked on an ambitious quest to learn which types of Web video ads best deliver eyeballs and clicks, MacMillan reports. Consumers wonder: can an ad be skipped, and what happens when you click on a banner or link?
22. Did Ad Standards Kill the Online Ad Business?, by Saul Hansell, New York Times, 2-5-2009 Standard sizes for banner ads and other formats allows ads created for one site to be easily be run on others. Some publishers think that those very standards are now at the root of the industry’s current problems, Hansell reports.
23. Can Your Business Benefit By Letting Users Hide Ads?, by Chris Crum, WebProNews, 2-9-2009 Without ads, many online businesses simply could not generate enough revenue to stay alive. At least one online business believes that allowing users to turn off ads might actually be in its best interest, Crum reports.
24. Making Distinctions in Contextual Advertising, by Hollis Thomases, ClickZ, 12-2-2008 Discusses four categories of contextual advertising: (1) by keyword, in context, (2) by keyword, in text, (3) by context, in content, and (4) by content ownership. Contextual advertising works, but DIY rules in some systems.
25. Advertisers Face Hurdles on Social Networking Sites, by Randall Stross, New York Times, 12-13-2008 Independent experts on Web advertising see a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands, Stross says.
26. YouTube Expands Video Click-To-Buy Ad Program, by Jennifer LeClaire, CRM Daily, 1-22-2009 YouTube is expanding its click-to-buy advertising program to Germany, Spain and the Netherlands, LeClaire reports. Among the YouTube click-to-buy partners are Amazon and Apple, Inc.'s iTunes Store.
27. A Potpourri Of Advertising Generalizations, by Jack Loechner, MediaPost, 12-17-2008 Experts discuss different aspects of online advertising, such as the impact of word of mouth and ad clutter on ad effectiveness.
28. Ad Clutter Reduces Effectiveness, Degrades Brands, by , Media Buyer Planner, 12-15-2008 Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there, according to a survey from Burst Media.
29. 8 Golden Rules for Advertising in the Digital Age, by Alan H. Gerson, iMedia Connection, 1-9-2008 The importance of sound creative executions and integrated strategies cannot be overemphasized in today's online ad market, Gerson says, discussing how digital media and technology has re-shaped and transformed marketers' goals.
30. Integrated Marketing Plans Fall Short, by Sean Carton, ClickZ, 12-8-2008 Carton cites studies by Specific Media, iProspect, and the International Communications association that demonstrate that coordination of advertising media produces a synergistic effect. But many companies aren't coordinating online advertising with their campaigns in other media.
31. Ten Tips for Negotiating With Media Vendors, by Harry Gold, ClickZ, 11-25-2008 Here's how media planners (ad agencies) should interface with media vendors (ad reps): forge a partnership, get ideas, combine visibility and performance, tap into historical knowledge, return calls and e-mail, get the best deal, plan for the future, celebrate your plan's completion, give them a second chance, and go steady.
32. Ka-Pow! Google Packs a Punch with TV Ads, by Gareth Davies, Marketing Pilgrim, 11-25-2008 Google TV ads has made buying TV ads easier. The downside: (1) Cost of entry can be $8K minimum, (2) each channel does things differently, (3) compliance procedures may require re-edits, (4) different networks may request different formats. But Google's system has made it easier, offering (1) web-based upload system, (2) simple set-up for broadcast, (3) you can advertise across multiple TV channels via one upload, (4) you control the ad spend, (5) you can pause campaigns when required, (6) you can track
33. Ad Serving 101, Revised, by Eric Picard, ClickZ, 11-17-2008 In this illustrated overview, Picard explains how ad delivery engines work with a website, how they handle campaign business rules, behavioral targeting and yield optimization. Explains how advertisers and ad agencies fit in the mix.
34. Citi: Online Ad Market Fading Fast, by Mark Walsh, Media Post, 11-18-2008 Walsh reports that display advertising is declining faster than expected and that display ad pricing is also under increasing pressure, especially from social media sites.
35. Google, Facebook Fight To Connect Friends, by Thomas Claburn, Information Week, 12-4-2008 The promise of exposure to larger audiences by enabling users to use either their Facebook or Google Account login could give publishers and advertisers a hard time deciding which social network to work with.
36. Monetizing YouTube's Massiveness, by Todd Kriege, ClickZ, 11-14-2008 Explains how YouTube is working to monetize its massive platform. MGM and Freemantle will begin posting free full-length movies paid for with a few commercials. Sponsored videos are another.
37. Go Slow With Video Ads in Social Media, by Andreas Roell, ClickZ, 11-11-2008 Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder, says Roell. People are always slow to warm up to ads when they first surface in unexpected places.
38. Invest in Digital Marketing in Down Markets, by Robin Neifield, ClickZ, 11-12-2008 Smart companies invest in digital marketing in down markets because: (1) less cluttered ad environment, (2) more flexible rates and opportunities, (3) consistency pays off, (4) customers are more attuned to a value proposition, (5) online profiles (cookies) expire, (6) consumer activity continues, (7) rate efficiencies allow testing, (8) results can be tracked and measured, (9) consumer learning must continue.
39. Text Links May Make the Best Marketing, by Jessica Tsai, Destination CRM, 10-19-2008 Flashy graphical online advertisements may not be creating the splash marketers had hoped, according to a study, Tsai reports. Overall, 25% of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
40. Great Digital Ads Are All About Me, Myself and I!, by Ray Manna, Publish, 11-3-2008 Something happens online, Manna writes. Just look at the explosion in social media. It validates “it’s all about me” at every turn. So be sure to make that ad appealing to their over extended sense of self.
41. The Rules for Advertising Alongside Short-form Video, by Erick Hachenburg, iMedia Connection, 11-12-2008 Short-form video is not online TV, and marketers who treat it as such will ultimately fail. Hachenburg explains his 5 rules for tapping into this significant opportunity.
42. Search Ads Vs. Display Ads?, by Chris Crum, WebProNews, 11-8-2008 Perhaps you should consider using a combination of the two to truly get the most out of you campaign, Crum advises. For display ad and search keyword purposes, a last-click model doesn’t reveal the true value of the ad.
43. Drive-Thru, by Susan Kuchinskas, OMMA, 11-1-2008 With more than 76 million active users on MySpace, at least half of whom have opted into HyperTargeting, you can find the right audience for almost anything using targeted, low-cost ads, says Kuchinskas.
44. Six Crucial Banner Tips From the Media Guy, by Harry Gold, ClickZ, 10-28-2008 Shares anecdote of rescuing a banner ad campaign using non-banner-like simple banners. Tips: (1) know your audience, (2) start with success metrics, (3) answer: what's in it for me? (4) get to the point quickly, (5) broaden your horizons, (6) repeat.
45. Are You Content With Your Online Advertising’s Content?, by Larry Small, Search Engine Land, 10-27-2008 Tips for online ads: (1) catchy headline, (2) target your customer, (3) be specific about products and services, (4) location sells, (5) list hours and availability, (6) financial specifics, (7) 'free' sells, (8) establish credibility.
46. Simple Text Ads are Still Most Popular Online Ads, by , SearchEngineWatch.com, 10-6-2008 iPerceptions released data that show which ads people are most likely to click on: 25% simple text ads, 20% display ads, 20% right banners, 12% top banners, 11% video ads. But those who click on video ads tend to be under 25.
47. Most Marketing Is Now Online, by Phillip Britt, Destination CRM, 9-10-2008 Spending on lead generation marketing efforts grew to a projected $2 billion in 2008, up 71% from 2007, according to Clash-Media report. Rate of growth is twice that of Internet advertising as a whole.
48. Logging In: Let's Get Contextual, by Anand Subramanian, OMMA, 10-1-2008 Google is probably the most well-known example of contextual technology, Subramanian writes. Says The explosion of online content has created a vast number of choices (perhaps too many) for online advertising; hence the term “media fragmentation.”
49. Can Search's 'Beautiful System' Extend to Display?, by Brian Morrissey, Adweek, 10-13-2008 Morrissey reports experts predicting that the Internet's much-maligned banners will become more targeted and valuable if the marketplace is flooded with display ad placements that match consumer interests.
50. Web Industry Pursues Efficient Frontier, by Brian Morrissey, Ad week, 9-29-2008 The Internet has long promised advertisers laser-focused targeting, measurable results and sophisticated brand integrations. But much of the business still relies on human-intensive tasks, says Morrissey.