Newsletter & Discussion List Marketing, Items 1 to 50

You are NOT Logged In. Most e-commerce topics do not show URLs or full description unless you are logged in. Logging in is a privilege reserved to paid subscribers of Web Marketing Today, our premiere e-commerce newsletter. We invite you to subscribe today or, if you are already a subscriber, login now and try again.

For a lot of information on how to develop and publish an e-mail newsletter, read my e-book The E-Mail Marketing Handbook (Second Edition). For software to send out your e-mail newsletter, consider Infacta GroupMail (desktop) or Topica Email Publisher (ASP) software.

"Newsletter & Discussion List Marketing" includes 274 items
This page contains items 1 to 50

---

1. How often should I send my email newsletter?, by Denise Cox, Email Marketing Blog, 4-26-2009 The most popular cycle for newsletters is monthly, but many companies send regular offer flyers/ alerts more frequently.
2. Article Topics to Get You Unstuck - Part 1., by Chris Knight, EzineArticles Blog, 3-31-2009 Having trouble figuring out what to write on for your blog, newsletter, or article marketing campaign? The author lists 10 helpful idea starters, with a link to another 20 ideas.
3. 5 Ways to Ensure Good E-mail Content, by Karen J. Bannan, B to B, 9-25-2008 Bannan provides tips to help you banish e-mail newsletter writer’s block: 1) tap your customers, 2) be an expert in your field, 3) leverage other people's content, 4) create a dialogue, and 5) keep it short.
4. Marketing with an e-newsletter, by Mark Brownlow, Email Marketing Reports, 1-1-2001 Book on using e-mail newsletters to market, now free in HTML format. Excellent.
5. The importance of keeping regular, by Mathew Patterson, Campaign Monitor, 8-7-2008 To keep your e-mail newsletter published regularly: (1) create a publishing calendar, (2) appoint an owner for the newsletter, and (3) keep an ideas file for future articles.
6. Interview with Larry Chase, Founder Of Web Digest For Marketers, by Rachelle Money, Wordtracker, 6-26-2008 This interview with Larry Chase explains some of the reasons for this e-zine publisher's success for the past 13 years. Some tips are: (1) use 'evergreen' material that won't go out of date rapidly, (2) don't publish too often, (3) choose advertisers wisely, (4) tell bloggers where to find your content.
7. How to Build a Profitable Opt-In List, by Christina Lang, WebReference.com, 5-30-2008 Brief article outlines the need to (1) make sure your customers trust you, (2) find a product or service that people need and want, and (3) make friends with other opt-in list users.
8. Secrets of an Email Newsletter Publisher, by Larry Chase, Web Digest for Marketers, 4-7-2008 Secrets of an e-zine: (1) original content to improve list vitality, (2) media sales with a B2C twist, (3) sizing up co-reg partners, (4) long-tail clickthroughs, (5) realizing your readers are smart, (6) subject lines, (7) fresh blood for special articles, (8) picking newsletter topics, (9) formatting, (10) content repurposing.
9. Engage Your E-Newsletter Readers, by Jeanne Jennings, ClickZ Experts, 4-7-2008 A look at several easy-to-implement methods for encouraging interaction with your subscribers, and getting them to provide content you can use in future issues. Surveys, polls and quizzes, open-ended questions that encourage comments, forum postings.
10. 51 Seconds to E-Newsletter Success, by Karen Gedney, ClickZ Experts, 4-16-2008 Tips for engaging the e-newsletter reader fast, by crafting short, smart subject lines, and putting everything of importance in the initial screen or preview pane.
11. Email Newsletter Best Practices, by Larry Chase, Search Engine for Marketers, 1-15-2008 (1) Identify the audiences within your audience, (2) look at your newsletter without graphics, (3) identify your editorial niche, (4) pay attention to details, (5) be concise, (6) create a long-tail newsletter with evergreen content, helpful subject lines (7) know when to make changes, (8) repurpose newsletter content, (9) focus on deliverability, (10) what's your favorite newsletter, (11) relevance is king, (12) don't be shy -- ask for the sale.
12. E-newsletter Advertising, by Karen J. Bannan, B to B, 11-12-2007 E-newsletters garner the most trust out of all interactive advertising, according to experts. Bannan discusses 8 best practices.
13. Dealing with the Competition in E-newsletter Ads, by , B to B, 11-12-2007 To maximize response, suggests that you need to compare the potential response rates for newsletters that best match your target audience with newsletters that may not be a perfect match but have less competitive congestion.
14. 10 Ways to Engage Newsletter Readers, by Stefan Pollard, EmailLabs, 10-10-2007 Strategies include: (1) add more channels to collect feedback, (2) tell your story, (3) give your newsletter a personality, (4) add customer review or publish the best recommendations, (5) get blogging, (6) create mini-sites around specific topics or seasons, (7) add video content to your website and link to it from your newsletter, (8) add a small bit of editorial content to your commercial e-mails (transactional emails), (9) give away a prize in each issue and then spotlight the winner, (10) post j
15. Ten Reasons for Moving Your Newsletter from Print to Email, by Tamara Gielen, BeRelevant!, 10-14-2007 Ten reasons include: popularity of e-mail, lower prices and lead times, acquisition potential, customization possibilities, ROI, easy to forward, easy to test, measurability, and #1: timely, targeted, and relevant.
16. Archive Your B2B E-Newsletters for SEO Success, by Karen Gedney, ClickZ Experts, 8-22-2007 If you already distribute an e-mail newsletter, you have a ready-made source of well-optimized pages for your website, simply by archiving your newsletter content. Tips for getting the most out of a newsletter archive.
17. 7 Steps to Developing Effective Newsletters Online, by Michael Fleischner, EntireWeb, 8-21-2007 The steps are: (1) choose a theme, (2) allow for easy scanning, (3) use graphics, (4) include product or service information, (5) proof your work, (6) be viral, (7) don't forget Can-SPAM.
18. Newsletter Notes: Catch and Release Tips for E-Mail Marketing, by Vangie Beal, ECommerce-Guide, 6-27-2007 Basic tips for building an e-mail list and managing an effective e-mail marketing newsletter, including a checklist of quick do-and-don't tips.
19. Six Strategies to Make Your Newsletters Work Harder, by Martin Reilly and Deb Rapacz, MarketingProfs, 6-5-2007 Basic newsletters that create warm and fuzzy feelings aren't likely to generate a positive ROI. You need to tighten the focus on relationship marketing and use more content that is unique to your brand. This article offers techniques that you may have overlooked.
20. Ten Steps for Developing an Effective E-mail Strategy, Part 4, by Jeanne Jennings, ClickZ Experts, 4-23-2007 This detailed tutorial explains how to develop a content strategy for your e-mail newsletter, from writing a content description for each issue of the newsletter, to determine a frequency policy and sending schedule.
21. Ten Steps for Developing an Effective E-mail Strategy, Part 5, by Jeanne Jennings, ClickZ Experts, 5-7-2007 Tips and techniques for designing a template for your e-mail newsletter, and guidelines for setting appropriate quantitative goals for measuring the performance of the newsletter.
22. Inbox Feng Shui, by Karen Gedney, ClickZ Experts, 3-21-2007 Most of us are overwhelmed by an excessive volume of newsletters. No wonder e-newsletter publishers see such high unsubscribe rates. A close look at why recipients unsubscribe suggests what you can do to keep them around longer: relevant content trumps frequency, and short is better.
23. Four Ways That the Best Newsletters Are a Little like Blogs, by Nick Usborne, Excess Voice, 2-27-2007 Good newsletters and blogs (1) seek to engage your attention at a personal level, (2) deliver timely information, (3) expand their readers' world with outbound links, and (4) invite interaction.
24. Four Ways That the Best Newsletters Are Like Blogs, by Nick Usborne, MarketingProfs, 2-6-2007 Like a good blog, a successful e-newsletter must provide value to its readers aside from its avowed marketing purpose - by engaging on a personal level, providing timely information, links to external resources of interest, and by inviting participation.
25. Renewed Focus, by Marie Griffin, B to B, 9-11-2006 Successful e-newsletters these days require careful circulation and content strategies, given a glut of newsletters available, says Griffin.
26. TechTarget hones content to specific topics, by Marie Griffin, B to B, 9-11-2006 By slicing and dicing its segmented audiences into even smaller topical subsegments, a b-to-b media company seeks to deliver more targeted and relevant content to audience members and to improve the quality of the sales leads.
27. E-newsletter Efficiency, by Mark J. Miller, B to B, 9-11-2006 One big difference between e-newsletters and other print products is that e-newsletters remain largely unaudited, noting that assessing the quality of sales leads requires more than just an email address.
28. E-Newsletter Bloopers, by Karen Gedney, ClickZ Experts, 9-20-2006 Two cardinal rules every e-newsletter publisher should pay attention to, with examples of what happens if you don't: (1) put the newsletter's call to action at the top of the template, so you never forget it, and (2) always have a few issues on hand so never miss a deadline.
29. Good News for Small Biz, by Karen Gedney, ClickZ Experts, 6-28-2006 Small businesses marketing through e-mail newsletter have the advantage over big corporate e-mailers, because they enjoy a closer rapport and stronger relationship with their customers. Make the most of the advantage by e-mailing regularly and often.
30. Email Newsletters: Surviving Inbox Congestion, by Jakob Nielsen, Alertbox, 6-12-2006 Newsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information. Mentions 165 guidelines for e-mail newsletter usability.
31. Top 12 Best Practices for Publishing an Email Newsletter, by Larry Chase, Web Digest for Marketers, 4-10-2006 Overview of how to publish an e-zine. 1) agenda, 2) differentiate, 3) find an e-mail service bureau, 4) protect your reputation, 5) subscriber acquisition strategy, 6) subject lines, 7) look and feel, 8) read out loud, 9) get feedback, 10) co-registration partners, 11) sell ads, 12) keep it fresh.
32. SmartBrief Banks Success on Associations, by Matthew Schwartz, B to B, 4-3-2006 Explains how marketers are using b-to-b e-mail newsletters developed by SmartBrief, which aggregates industry news gathered from hundreds of news sources and stamps an association's logo atop the e-mail newsletter.
33. Case Study: Newsletter Boosts Tourism, by Ryan Buchanan, iMedia Connection, 4-24-2006 Discusses how a newsletter for Oregon's tourism industry used consumer feedback to ensure its success.
34. Tips for Boosting Newsletter Sign-ups, by , iMedia Connection, 3-22-2006 The key to increasing subscription rates for your newsletters is simple: reduce the height of the barrier you place between the reader and the Submit button. Reports "before and after" results of making changes.
35. Four Professional Tools for Great E-Mail Newsletters, by Jeanne Jennings, ClickZ Experts, 3-13-2006 You may not think of yourself as an editor, but if you send out an e-mail newsletter, you're it. Adopt the best practices of editorial work: set an editorial calendar, hold editorial meetings, follow a regular production schedule, and take ownership of your content.
36. E-Mail Help for a Help Desk Company, by Karen Gedney, ClickZ Experts, 3-22-2006 A marketing solution that costs half a cent per recipient, provides customer intelligence that fuels product development, and increases lead generation. Case study of a successful e-mail newsletter marketing campaign by software developer Parature.
37. Getting Personal With Newsletters, by Karen Gedney, ClickZ Experts, 3-8-2006 Most readers love personal stories, and even a B2B newsletter can tap into that interest to engage subscribers. Deliver what they want: a break, a diversion, some eye candy, even some inspiration to distract them from the task at hand.
38. BabyUniverse to publish e-zine aimed at moms and moms-to-be, by , Internet Retailer, 3-22-2006 BabyUniverse Inc. has launched PoshCravings.com, a web site and e-zine created by the PoshTots team. The goal of the new site is to help capture the growing online market of expectant and current moms by providing information on fashion designers, parenting advice, family travel destinations.
39. Email Subscriber Lists are Very Delicate Things, by Nick Usborne, Excess Voice, 1-23-2006 List is not a passive asset that can be milked for all it is worth, but a large group of people who signed up because they trusted you enough to share their e-mail address. If they are turned off or offended, they stop reading and become unresponsive. Be gentle.
40. Converting E-Newsletter Leads into Sales, by , CRM Daily, 12-29-2005 Find out what your subscribers are most interested in and react to that: write more articles on the most popular subjects, plan marketing campaigns based on what generates the most reader interest, or follow up with contextually relevant sales activities.
41. My E-Newsletter Experience: Key Lessons, by Karen Gedney, ClickZ Experts, 11-30-2005 In a continuing 1st-person case study of the launch of a small business e-newsletter, this update after a couple of issues have been distributed focuses on dealing with the initial flush of success that comes with a good, clean, current mailing list.
42. E-Newsletters Must Survive the Preview Pane, by Enid Burns, ClickZ Stats, 11-22-2005 A large majority of e-mail newsletter recipients view the newsletters in the preview pane of their mail program, and about half do not load e-mail images by default. This means that newsletter marketers must design their content with the most important information at the top, and unencumbered by images.
43. Baby Step That Generates Giant E-Mail Leaps, by Jeanniey Mullen, ClickZ Experts, 11-14-2005 For the small business in e-mail marketing, a comprehensive high-tech approach implementing all the known best practices is impossible. But this case shows that even a small initiative trickled down from the techniques of big budget campaigns can get big results.
44. Incompetent Email Marketing = Lost Future Opportunities, by Jakob Nielsen, Alertbox, 10-31-2005 Lack of personalization made United Airlines' email newsletter completely useless to the recipient, damaging long-term customer relationship efforts. Notes 127 guidelines for newsletter format and 73 for confirmation e-mails.
45. Tapping New Business, by , Business Week, 9-21-2005 Tells how a microbrewery has converted web site visitors into loyal customers with invites to free beer bashes, using a newsletter.
46. My E-Newsletter & Me: The Journey Begins, by Karen Gedney, ClickZ Experts, 9-21-2005 Case study detailing the basics of setting up a small-business e-mail newsletter, focusing on the lessons learned in selecting a service provider, migrating data from a contact manager to an e-mail list service, and designing the newsletter.
47. Customer Acquisition: Improving Subscription Rates, by Helen Ching, MarketingProfs, 8-30-2005 Aimed at subscription content providers, the 5 strategies here are practical for anyone publishing a commercial e-mail newsletter. Deals with the opt-in list, content, promotional ideas, and understanding your subscribers.
48. Carmen's, Online and in Person, by Larry Riggs, Direct, 8-1-2005 Tells how a cooperative mailer for Hispanics, is extending its reach to the Web, using an e-newsletter as a customer retention vehicle and profit center.
49. E-Mail vs. E-Newsletters: Is There a Difference?, by Jeanniey Mullen, ClickZ Experts, 7-11-2005 Most recipients can't tell the difference between a marketing e-mail and an e-newsletter, and don't care that there is a difference. Several tips for making your newsletter distinctive and more than just an e-mail.
50. Using a Co-Registration Service, by Corey Rudl, Entrepreneur.com, 1-5-2004 Explains how co-registration systems work, and suggests some starting points.