Opt-in & Targeted E-Mail Marketing, Items 1 to 50

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"Opt-in & Targeted E-Mail Marketing" includes 287 items
This page contains items 1 to 50

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1. Marketing to Third-Party E-mail Lists, Part 1, by Jeanne Jennings, ClickZ, 11-17-2008 Since average cost of renting third-part, opt-in e-mail lists is decreasing while click-throughs are increasing, there's more interest in this medium. Reports average B2B list at $287 CPM, B2C list $135. Explains how to read a data card that describes a list.
2. How to Re-Opt-In Your Email List, by Anita M. Taylor, Lyris HQ, 11-17-2008 Re-opt-in is asking e-mail subscribers for their permission 'again' to send them e-mail. The reason is to get better deliverability. Outlines how Lyris HQ trimmed their list with an initial request, a text-only reminder a week later, and a last-chance reminder 3 weeks after that. Subject line winners were: We're sorry to say goodbye," "Permission to transfer newsletter subscription, and "Last chance to transfer newsletter subscription."
3. Build Your Online Business with Opt-In Lists, by Steve Renner, WebReference.com, 10-30-2008 Deals with misconceptions about e-mail marketing. Then offers 5 tips for building an opt-in e-mail list. Suggests use of (1) websites, (2) print ads, brochures, TV, radio, direct mail, (3) maximize your sales force, (4) use point of sale, and (5) conferences and trade shows.
4. The shelf life on email permission, by DJ Waldow, iMedia Connection, 10-2-2008 Even though they opted in, subscribers are still marking your messages as spam -- and ISPs are noticing. Here are some fresh ideas to keep your email list from stagnating. Make your subscription page prominent, give subscribers what they expect, provide in-store sign-up, include a link to your privacy policy, send regularly -- not too frequently or infrequently.
5. Really Simple E-mail Segmentation: A Framework, by Jeanne Jennings, ClickZ Experts, 6-2-2008 Even if you have nothing but e-mail addresses for your list subscribers, you will find that you have enough information to get started with segmenting the list and customizing the messages you send to different segments. Start with new subscribers, then those who have never opened one of your messages.
6. Really Simple E-mail Segmentation: New Registrants, by Jeanne Jennings, ClickZ Experts, 6-16-2008 How to craft an effective relationship-building message to one of the most important segments of your opt-in list: new subscribers. It should be much more than "thanks and welcome" - it should also reinforce benefits of subscribing and paying attention, and even make a special offer.
7. Banish Invalid Addresses to Boost Deliverability, by Stefan Pollard, ClickZ Experts, 4-23-2008 Bad e-mail addresses in your opt-in list can lower your reputation as a sender, which will hurt your deliverability. How to deal with the 4 common causes of bad addresses, including e-mail accounts that have been closed, and addresses that are mistyped.
8. Promotional Offers Can Create Prospects, by Mat Greenfield, Practical eCommerce, 3-12-2008 The principles of developing compelling offers to get visitors to sign up for your list, or take some other non-purchase action: information offers, giveaways, free trials, and interactive offers.
9. Deploying E-Mail Over the Holidays, by Al DiGuido, ClickZ Experts, 12-13-2007 The last 2 weeks before Christmas is a great time to make the most of e-mail marketing, by providing last-minute shopping recommendations based on the previous buying patterns of your customers and subscribers.
10. Five Tips for Building Better Segments, by Stefan Pollard, ClickZ Experts, 1-2-2008 You can improve your e-mail marketing results by segmenting your lists, and sending messages targeted to the segments. In order to segment, you have to gather information from subscribers, either at sign-up time, or by adding to their profile.
11. Top Five Do's and Don'ts of Opt-In List Building, by Teri Dahlbeck, MarketingProfs, 11-27-2007 A summary of some best practices for building an opt-in list, aimed at beginners.
12. Behaviorally Targeted E-mail Communications, Part 1, by Heidi Cohen, ClickZ Experts, 10-11-2007 An introduction to segmenting your opt-in lists and targeting behavior groups, such as customers that are high-value buyers, low purchasers or gift buyers. What kinds of e-mails to structure for various segmented categories.
13. Behaviorally Targeted E-mail Communications, Part 2, by Heidi Cohen, ClickZ Experts, 10-25-2007 A checklist of elements to check and implement when you e-mail segments of your list that you have categorized according to past buying behavior, with must-have features of each message, and key metrics you should track.
14. There's No Excuse for Trust Abuse, by Stefan Pollard, ClickZ Experts, 9-12-2007 How to set up and maintain an unsubscribe process that instills confidence and trust in your subscribers. Start by telling them exactly where you got their address to begin with.
15. Are You Ready for Some Football...Bacn?, by Jeanne Jennings, ClickZ Experts, 9-24-2007 A smaller list of well-qualified and targeted opt-ins will out-perform a much larger list of rented names. Even with your own list, you should strive to re-qualify the subscribers and zero in as closely as possible on their interests and needs, by asking.
16. Five Holiday E-Mail Marketing Do's and Don'ts, by Stefan Pollard, ClickZ Experts, 9-26-2007 As you gear up your e-mail marketing effort for the holiday shopping season, don't stop following best practices that you apply the rest of the year. In particular, don't increase your messaging frequency to the point that you alienate your subscribers.
17. Are You Ready for Some Football...Bacn?, by Jeanne Jennings, ClickZ Experts, 9-24-2007 A smaller list of well-qualified and targeted opt-ins will out-perform a much larger list of rented names. Even with your own list, you should strive to re-qualify the subscribers and zero in as closely as possible on their interests and needs, by asking.
18. Five Holiday E-Mail Marketing Do's and Don'ts, by Stefan Pollard, ClickZ Experts, 9-26-2007 As you gear up your e-mail marketing effort for the holiday shopping season, don't stop following best practices that you apply the rest of the year. In particular, don't increase your messaging frequency to the point that you alienate your subscribers.
19. Denmark's Masters of E-Mail Marketing, by Jack Ewing, CIO Today, 8-10-2007 Ewing describes a new breed of Internet-based marketer that is challenging the traditional advertising business model. Come&Stay does permission-based e-mail advertising for large customers including BMW, Ikea, GE Capital, and Apple.
20. Your E-Mail Is Blacklisted. Now What?, by Derek Harding, ClickZ Experts, 8-9-2007 Many companies find themselves on e-mail blacklists, and don't know what to do about it. Follow this 5-step solution: understand the blacklist, determine its impact, consider the cost of getting cleared, make necessary changes, then follow the removal instructions.
21. Why Segmentation Makes Sense, by Stefan Pollard, ClickZ Experts, 7-18-2007 A practical look at segmentation in e-mail marketing, the process of sorting large lists into smaller, targeted sublists based on common factors such as demographics and activity history, to send campaigns that focus more directly on recipients' needs and interests.
22. Ask the Right E-mail Questions, by Jeanne Jennings, ClickZ Experts, 6-18-2007 Discussion of several e-mail marketing principles that are well understood by experienced e-mailers, but that often confuse beginners, such as paying too much attention to e-mail open rates, or the need for collecting e-mail addresses offline.
23. E-Mail Permission, Privacy Best Practices, by Stefan Pollard, ClickZ Experts, 5-23-2007 A new set of best practices defined by the Messaging Anti-Abuse Working Group (MAAWG) includes well-known standards such as opt-in subscription, and prompt, automated unsubscribe methods. But it also includes many more stringent requirements involving list maintenance and error management.
24. Improve Email Marketing With Co-registration, by Dave Young, Practical Ecommerce, 5-29-2007 Co-registration is a great way to build your opt-in list if you can find appropriate partners to barter with, ideally a business that targets the same customers as you and doesn't offer products that compete directly with yours. Tips for implementing and tracking.
25. Many Opt-In Sources, One Permission Standard, by Stefan Pollard, ClickZ Experts, 3-28-2007 If you collect opt-ins from multiple sources, including offline gathering of e-mails such as point-of-sale in a retail outlet, you probably inherit different levels of permission. This will cause problems, unless you take steps to treat the less carefully gathered addresses with the same attention applied to online sign-ups.
26. Why Easy Unsubscribing Really Is Better, by Stefan Pollard, ClickZ Experts, 4-11-2007 It makes no sense to put barriers in the way of allowing your opt-in subscribers to remove themselves from your list. This means you shouldn't require users to log in to an account in order to unsubscribe, reply to a confirmation e-mail, wait 10 days, or go searching for an out-of-the-way link.
27. When Parting Isn't Such Sweet Sorrow, by Stefan Pollard, ClickZ Experts, 12-20-2006 Should you reduce the size of your e-mail subscription list by trimming deadwood? Yes, because having a higher-quality list will ensure higher delivery rates and better-performing campaigns. How to remove non-performing addresses the right way.
28. Delete Your E-Mail List, by Bryan Eisenberg, ClickZ Experts, 1-5-2007 Deleting your entire opt-in e-mail list is probably too extreme, but the point is you should consider whittling down your list to retain only those subscribers who are actively interested in what you send them. Ask them to resubscribe or update, then work hard to give the loyal subscribers what they really want.
29. A Good First Impression Equals Stronger Opt-In Relationship, by Stefan Pollard, ClickZ Experts, 10-25-2006 It's crucial to engage and communicate with new subscribers as soon as they opt in to your list. This isn't just about a welcome message, it also takes a whole package of offers, information, past articles, downloads, or whatever else it takes to start a profitable relationship with the new prospect.
30. Co-Reg 101: Part 2, by Dan Felter, ClickZ Experts, 9-18-2006 Co-registration systems can be an effective way to generate valid leads, but not through trickery, pre-checked opt-in boxes or incentivized offers. A look at best practices, the purest approach to running co-registration online lead generation programs.
31. What's Not Working?, by Al DiGuido, ClickZ Experts, 9-21-2006 Don't fall into the trap of ignoring the large percentage of your opt-in list that has become inactive. You will reap huge benefits by re-engaging these lost customers, following 5 steps described in this article.
32. Using Transactional Messages to Grow Your Opt-In E-Mail List, by Jeanne Jennings, ClickZ Experts, 9-11-2006 Case study describes how Avis Budget Group (car rentals) revamped its transactional e-mail system (rental confirmations and customer messaging) to get more mileage out of collected e-mail addresses, and to get opt-in permission for further relationship building.
33. Unsubscribing: Get More Out of "Goodbye", by Stefan Pollard, ClickZ Experts, 8-16-2006 Unsubscribes are a natural and frequent occurrence in e-mail marketing. Use the unsubscribe process to advantage, by improving the process itself, by offering alternatives, and by asking why the subscriber is leaving.
34. Eight Tips for Enhancing Email Opt-In, by Linda Schumacher, MarketingProfs, 9-1-2006 Best practices you can implement to improve your website's e-mail opt-in and registration process. From explaining the benefits of opting in and providing incentives for subscribing, to double-checking e-mail addresses and letting subscribers choose the frequency of e-mail delivery.
35. Growing Your E-Mail Database, by Jeanniey Mullen, ClickZ Experts, 6-26-2006 Tips from several experts on how to grow business-to-business (B2B) opt-in lists. From contests and coupons, to compelling opt-in calls-to-action and strategic placement of opt-in forms.
36. Nine Questions to Ask When the Numbers Don't Add Up, by Jeanniey Mullen, ClickZ Experts, 7-10-2006 What is your open rate? What should your open rate be? A guide to establishing appropriate benchmarks, and measuring open rates for e-mail campaigns accurately.
37. Email Segmentation for Success, by Bill Nussey, iMedia Connection, 7-13-2006 Nussey reports that marketers are concerned about being relevant in their communications, which often requires targeting very narrow groups of customers. Says it's still rare to find email databases comprised of strategically delineated, robust segments.
38. Why E-mail CPA Deals Can Wreck Your Brand, by Ken Magill, Multichannel Merchant, 7-19-2006 Unless they’re managed properly, e-mail CPA deals provide incentives for people selling on the merchant's behalf to repeatedly blast every address they can get their hands on with the offer, causing spam complaints and blocking so merchants can't reach their own customers.
39. Spam Complaints: ISPs Aren't the Enemy, by Kirill Popov and Loren McDonald, CllickZ Experts, 5-10-2006 If major ISP's block your opt-in e-mail messages, recognize that it's probably your own fault. You need to adopt best practices for subscription management and the unsubscribe process, to avoid a high rate of spam complaints.
40. Best and Worst Ways to Grow an E-Mail List, by Jeanne Jennings, CllickZ Experts, 5-22-2006 Surprise: viral campaigns don't actually work well for opt-in list building, but tradeshows sure do. Discussion of a recent survey of e-mail marketers that shows which methods of opt-in promotion really get the job done. Other winners include online marketing and search.
41. The Segmentation Equation, by Pamela Parker, CllickZ Experts, 6-9-2006 Segmentation is extremely effective in e-mail marketing, yet most marketers don't do it. The main reason, especially for small operators, is that they feel it is too complex, expensive and time consuming. Suggestions for getting started by keeping it simple.
42. Political Candidates, Known Spammers and CAN-SPAM, Part 2, by Jeanne Jennings, ClickZ Experts, 4-10-2006 The list rental market can be a minefield. You must be vigilant and verify the claims of suppliers, or risk liability of violating best practices in opt-in marketing, alienating potential customers, or breaking laws such as the CAN-SPAM regulation.
43. E-mail List Building Basics, by Melinda Krueger, Media Post, 2-28-2006 Krueger offers 10 basic steps, including: make sign-up ubiquitous, invite customers in traditional media, promote your e-mail in others' e-mails.
44. E-Newsletters and the Power of Change, by Jeanne Jennings, ClickZ Experts, 1-30-2006 Strategies for increasing the opt-in rate for your e-mail newsletters. Evaluate your sign-up page, assess the topics and content you cover in the newsletter, perhaps even consider opt-out subscription (with caution).
45. Delivery Woes? Try This Five-Step Program, by Kirill Popov and Loren McDonald, ClickZ Experts, 2-1-2006 Discussion of best practices in commercial e-mail distribution, aimed at ensuring that stay off spam-blocking lists, and get your messages delivered. From measuring current performance levels, to cleaning and reconfirming your lists, to revising your outbound content.
46. Santa's Naughty or Nice Deliverability Lists, by Kirill Popov and Loren McDonald, ClickZ Experts, 12-21-2005 A self-evaluation checklist and quiz that will help you decide if you are doing everything you should to give your opt-in e-mail the best chance of success and deliverability.
47. Permission: Standard or Best Practice?, by Kirill Popov and Loren McDonald, ClickZ Experts, 1-4-2006 Opt-in, permission-based e-mailing is now the standard, and a required best practice. No legitimate marketer can afford to work any other way, anything else is spam. And yet, there are still many who don't get it, and continue to argue the point.
48. Successfully Navigate E-Mail Append, by Derek Harding, ClickZ Experts, 12-1-2005 E-mail append services provide e-mail addresses for names on mailing lists that lack them, but you have to be careful how you use such a service, particularly with respect to obtaining permission from recipients. It is also expensive.
49. The Importance of Expectations, by Derek Harding, ClickZ Experts, 11-3-2005 Even when you mail to a clean opt-in house list, many recipients will hit the 'this is spam' button and get your messages blocked by major ISPs, unless you establish accurate subscriber expectations as you build your list. Best practices for keeping subscribers engaged and receptive.
50. Successful E-Mail Tactics: Entrance and Exit Strategies, by Jeanniey Mullen, ClickZ Experts, 10-31-2005 In e-mail marketing, entrance strategy is a matter of acknowledging that your recipient has received or interacted with e-mail messages from you in the past; and an exit strategy is about planning how to remove unresponsive addresses from your list.