Theory & Academic Web Marketing, Items 1 to 20
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- Sloan Center for Internet Retailing going west, by , Internet Retailer, 5-8-2006 E-commerce experts Donna Hoffman and Thomas Novak will leave Vanderbilt University to join the faculty at the University of California at Riverside and will take the Sloan Center with them.
- Why Your E-mail Requests Are Ignored, by Wendy Guild Swearingen, Harvard Business School Working Knowledge, 3-1-2004 Discusses the diffusion of responsibility effect in e-mail requests for information: one e-mail addressed to two or more recipients could lead to a diffusion of responsibility where each recipient assumes that another will respond.
- What’s Your Value Proposition?, by Michael L. Perla, MarketingProfs, 7-1-2003 There is no magic formula for creating a relevant, timely, and cogent value proposition. The key is identifying and understanding what your customers value: look to what they actually do, rather than what they say.
- The Closed Loop Organization, by Michael Atherton, Darwin magazine, 8-1-2002 Illustrates the 7 components of a communication process that ensures feedback, ensuring that a message was received and understood. Maps different kinds of communication based on quality of feedback and size of audience.
- Making the Connection, Part I, by Joseph Jaffe, ChannelSeven, 7-23-2001 Commentary on the large disparity between Internet usage and spending on the Web. Online marketers need to be smarter, more aggressive and ever open to change and innovation, to bridge the gap between consumer consumption and marketing spend.
- How to Achieve Dot-Success in an Era of Dot-Bust, by Ralph F. Wilson, Web Marketing Today, 1-15-2001 Article pinpoints seven of the chief causes for the current spate of Dot-Com failures and offers seven guidelines that can steer your business on the road to success on the Internet.
- Management of Customer Relationship in Business Media - The Case of the Financial Industry, by Veith Koerner and Hans-Dieter Zimmermann, Proceedings of the 33rd HICSS, January 4-7, 2000, Maui, Hawaii, 1-4-2000 Outlines general challenges from the Digital Economy. Focuses on the relationship between suppliers and customers, with focus on the financial industry. Outlines a new approach to the management of customer relationships.
- The Nature of Markets in the World Wide Web, by Lada A. Adamic and Bernardo A. Huberman, Xerox Palo Alto Research Center, 6-1-1999 Studying the access logs of 120,000 sites, researches found that the most popular websites also command the largest share of Web traffic, what economists refer to as "winner take all" markets. The study examined universities and adult entertainment categories. The most popular sites tend to gain an accelerating advantage over their competitors.
- UPromote Marketing Course, by , Upromote, 5-week online Certified Internet Marketer workshop. Accredited ($175) and non-accredited ($100) versions.
- The Internet and the Future of Marketing, by Brady M. Nemmers, University of Michigan, Ann Arbor, 6-17-2005 Examines the changes in marketing that parallel the development of the Internet.
- Project 2000, by Adam Solesby, , Links 2000, Marketing and Advertising on the Net. Extensive links to articles on marketing, Web demographics, marketing mailing lists on the Internet, marketing data, etc. Part of the research program at Vanderbilt University's Owen Graduate School on Marketing in Computer-Mediated Environments.
- Marketing in Computer-Mediated Environments, by Donna L. Hoffman, Vanderbilt University, MBA course syllabus, Fall 1995.
- New Metrics for New Media: Toward the Development of Web Measurement Standards, by Thomas P. Novak and Donna L. Hoffman, Vanderbilt University, 9-26-1996 Project 2000 White Paper. A major article proposing new definitions and standards.
- Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, by Donna L. Hoffman and Thomas P. Novak, Vanderbilt University, 7-11-1995 Project 2000, HTML version.
- Marketing and the Internet, by John M. McCann and John Gallagher, , Resources in support of a Duke University course, BA491, Marketing in a Global Internetworked Environment, Spring 1995.
- The Information Economy: The Economics of the Internet, Information Goods, Intellectual Property and Related Issues, by Hal R. Varian, School of Information Management and Systems at the University of Cali, This resource is rich with links to many other resources.
- Course Outline: Information Technology in Marketing, by Rajeev Kohli, Columbia University, Graduate School of Business,
- The Information Economy Commerce links page, by Hal R. Varian, University of California at Berkeley,
- Conceptual Frameworks for Analyzing the Impact of the Web on Marketing, by John M. McCann, Duke University, 3-17-1995
- Commercial Scenarios for the Web: Opportunities and Challenges, by Donna L. Hoffman, Thomas P. Novak, and Patrali Cha, The CMC Journal,
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