Public Relations, Items 1 to 50

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When I want to submit a press release online that gets wide coverate, including Internet media, I use PRWebDirect. Helpful people to work with a variety of packages at various price points.

"Public Relations" includes 117 items
This page contains items 1 to 50

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1. How To Create A Modern Press Release, by Brandon Eley, SitePoint, 5-28-2009 Eley defines public relations, press releases and how they fit into online marketing. This is a book review
2. PR Goes Multichannel, by Heidi Cohen, ClickZ, 4-20-2009 To reach your whole audience with PR, you need to think of using a variety of channels. (1) Determine marketing goals for your PR program, (2) consider the audience for your PR efforts, (3) develop a content strategy for your press releases, (4) target appropriate media outlets, and (5) measure the results of your PR efforts. Also suggests use of a press center, social media press releases, and SEO optimization of press releases.
3. Optimize Your Press Release As Part of Your Link Building Strategy, by Rachel Kuptz, Entireweb Newsletter, 4-28-2009 To write an optimized press release: define the keyword you want to rank for, include keyword throughout the release, hyperlink thoughtfully, consider the upgrade option, and distribute to a variety of services.
4. Create Something Newsworthy -- Branding, Marketing, Links, by Justilien Gaspard, Search Engine Watch, 4-16-2009 It isn't easy to create something newsworthy, especially something that will get picked up by the mainstream press, Gaspard writes. Study what has received the most attention in the past. Research what they're most likely to write about.
5. Press Release Basics for SEO Success, by Paula Allen, SEO Newsletter (Bruce Clay LLC), 3-16-2009 Explains how press releases can be used to bring traffic to your site. Discusses costs, design of the press release with SEO in mind (keywords, links, and engagement objects), general distribution, and distribution in social media.
6. 9 Best Practices for Getting Press Coverage, by Larry Chase, Web Digest for Marketers, 3-16-2009 To get press coverage: (1) keep your eye to the Twitter track, (2) look for audience-to-audience opportunities, (3) ask: What's in it for my readers? (4) Start your own blog, (5) use press releases for inbound links, (6) post press releases on your own site, (7) propagate with white papers, (8) inbound links often build slowly, and (9) start an e-mail list for your press releases.
7. Three Quarters of the PR Email I Receive Is Irrelevant. Why?, by Josh Bernoff, Groundswell, 2-19-2009 As an industry analyst, Bernoff gets many of the same types of emails as reporters. Tracking every PR e-mail received in a 2-week period, he analyzes results for relevance, sources, timing, personal touches, getting off a list and format.
8. Press Area Usability, by Jakob Nielsen, Alertbox, 1-20-2009 As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.
9. Try PR to Get Your Audience's Attention—On the Cheap, by Len Stein, Chief Marketer, 12-2-2008 Publication relations costs just 10% of typical marketing efforts, and delivers key message points with editorial credibility.
10. Press Releases from a Marketing Perspective, by Janet Meiners, Marketing Pilgrim, 11-26-2008 Interesting study by Vocus on the difference between how success is viewed for a press release by PR professionals vs. marketers and small business owners. PR professionals are more concerned with traditional media exposure, image, etc., while marketers and owners are looking for links and for traffic to a website.
11. Press Releases Help Improve SEO Presence for Small Businesses, by Cher Murphy, Small Business Digest, 11-1-2008 If a company has a press section with releases that contain SEO terms, they have a good chance of coming up in the search results. It’s an easy and cost-effective way to bring potential customers to a site, Murphy advises.
12. WebU: On a Wing and a Yodel, by Todd Friesen, OMMA, 11-1-2008 Friesen asks, How are you monitoring your online reputation, if you do? Are you tracking your company, products and high-profile employees? Suggests tools such as Trackur or Google Alerts and explains how to use Yahoo for reputation management.
13. Web U: The Problem With Perfection, by Todd Friesen, OMMA, 9-1-2008 Whenever we talk about online reputation management, as with most things in life, we immediately gravitate toward the bad stuff, Friesen observes and writes that reputation management can be integral to a larger PR campaign.
14. 12 Reputations Every Company Should Monitor Online, by Andy Beal, Marketing Pilgrim, 4-10-2008 Reputation monitoring for a company should include: (1) your personal name, (2) company name, (3) product brands, (4) CEO and other execs, (5) media spokesperson name, (6) marketing message, (7) competition, (8) industry, (9) known weaknesses, (10) business partners, (11) clients' news, and (12) intellectual property.
15. The SEO-Social-Media-Sales-Press-News Release, by Rebecca Lieb, ClickZ Experts, 4-25-2008 Press releases are now so commonly used for generating traffic and improving search visibility that they are becoming a new form of spam. The proliferation of this practice is reducing the impact of press releases.
16. Five Steps for Recovering from an Online Reputation Crisis, by Andy Beal, Marketing Pilgrim, 1-15-2008 Offers both a positive and negative example of responding to an online mistake. The offers 5 steps: (1) a response from the top, (2) admit your mistakes and apologize, (3) host the conversation, (4) seek resolution, (5) turn detractors into evangelists. Do these things with sincerity, transparency, and consistency.
17. Google Knol Looks To Take On Wikipedia, by Jeff Muendel, Practical Ecommerce, 1-2-2008 Watch for the launch of Google's Knol service, an author-focused alternative to Wikipedia, and get ready to assert yourself as an authority in your e-commerce niche.
18. The Right Way To Fix Inaccurate Wikipedia Articles, by Durova, Search Engine Land, 8-7-2007 Explains how to fix incorrect Wikipedia entries using the existing infrastructure.
19. Buzz Monitoring: 26 Free Tools You Must Have, by Andy Beal, Marketing Pilgrim, 8-27-2007 Here's an annotated list of 26 buzz monitoring tools to keep track of your company reputation. Includes Moreover, Yahoo News, Digg, Technorati, Google Blog Search, and a host of others.
20. Getting Your Product in the Spotlight, by Michelle Megna, Ecommerce-Guide, 3-28-2007 A small e-tailer's guide to PR, discussing ways to get attention and coverage from magazines, newspapers, radio and TV. In some niches, you can just put up your most interesting products, and coverage will follow. In other cases you have to think outside the box and find clever angles.
21. The Rise of Aggressive Bounce Rates, by Derek Harding, ClickZ Experts, 1-25-2007 E-mail access providers are continuing to tighten their policies and practices for bulk e-mail delivery, and creating more problems for legitimate commercial e-mailers. Lately, it has become much harder to get messages through to lists that are used infrequently, due to aggressive bounce rate monitoring.
22. Make the Most of Your Speaking Engagements With E-Mail, by Karen Gedney, ClickZ Experts, 11-1-2006 You can use e-mail marketing to get more value out of the time you invest in public speaking engagements. Get your audience to opt-in to your list by offering them your presentation slides, arrange meetings at the event through e-mail, list speaking engagements in your newsletter, record your presentation and use it on your website.
23. 13 Essentials for Thought Leadership Marketing, by Larry Chase, Web Digest for Marketers, 9-20-2006 Excellent tips to promote your self: (1) take a stand, (2) tell me something I don't already know, (3) be vertically famous, (4) what does your competition miss? (5) develop your "voice," (6) the power of public speaking, (7) get published, (8) start a newsletter, RSS, and/or blog, (9) get a Greek chorus, (10) talk less, listen more, (11) press the flesh, (12) practice out-of-the-box PR, (13) be focused but don't develop tunnel vision.
24. Have You Been Digitally Dissed?, by William Arruda, MarketingProfs, 10-10-2006 Do you know what Google says about you? You had better find out, and understand the results, because a large percentage of your clients and business partners are Googling you - and the results might have an impact on your profitability.
25. Taking your PR Campaign to the Web: A Menu of Smart Partnering Strategies, by Pam Abrahamsson, SiteReference, 7-14-2006 Compares web-integrated public relations to traditional. Recommends: (1) optimize your news release, (2) make best use of keywords, (3) integrate PR material into your website and vice versa, (4) messaging congruity, (5) paid listing campaign, (6) expanded e-distribution, (7) listen, read, and learn from the Web to drive your PR strategy.
26. Participating in the Conversation, by Pete Lerma, CllickZ Experts, 6-13-2006 Tips for getting promotion through writers and online commentators, by making yourself a useful resource to content creators. Get to know the writers, offer information beyond your products, give topic suggestions, comment on articles and postings.
27. Talk it up, by Mary Wagner, Internet Retailer, 5-1-2006 The web turns up the volume on the consumer voice. Brands and retailers better listen. Discusses user reviews in blogs and forums as the real brand impression customers have. Forums can be outsourced to BazaarVoice.com.
28. How to Attract Traffic to Your Site Using Press Releases, by Larry Chase, Web Digest for Marketers, 3-1-2006 An excellent article which offers 10 tips on attracting traffic through press releases: (1) think content, (2) visualize your audience, (3) optimize your press release for SEO, (4) try new distribution circuits, (5) be quotable, (6) get help, (7) be tough on yourself, (8) move readers to a page on your website where they can read the rest, (9) create news, (10) track your results, (11) edit!
29. Hyped Web Stories Are Irrelevant, by Jakob Nielsen, Alertbox, 4-3-2006 The fads and big deals that get the press coverage are not important for running a workhorse website. To serve your customers, it's far better to emphasize simplicity and quality than to chase buzzwords.
30. More Than a Press Release: Extending Your Online PR Efforts, by Heidi Cohen, ClickZ Experts, 3-30-2006 To get the most out of your online public relations efforts, integrate them with your overall marketing plan. This checklist of techniques for enhancing PR focuses on coordinating PR with marketing, improving PR with online resources, and measuring the results of PR.
31. Give Away Your Research—Win Valuable PR and Marketing Prizes, by Jonathan Kranz, MarketingProfs, 4-11-2006 How to leverage the value of your own research data, by turning it into media stories that attract publicity and establish you as an authority; or by creating premium give-aways such as report, guides and booklets that generate leads.
32. Online Reputation Monitoring Beginners Guide, by Andy Beal, Marketing Pilgrim, 3-7-2006 Explains how to track what others are saying about your company in various blogs and forums.
33. Defensive Branding 101: The Role of Search, by Pete Blackshaw, ClickZ Experts, 3-7-2006 Almost no one uses PPC search advertising to deal with negative brand perceptions. Considering how powerful the Internet is at spreading bad buzz, it makes sense to spend 5 cents a click to direct worried consumers to your FAQ or troubleshooting page.
34. CornerBarPR, by , , "The sassy source for PR Pros. Information on PR topics, plus paid access to 65,000 media contacts. Funny, helpful.
35. The Rise of Optimized Press Releases, by , Website Services Magazine, 9-6-2005 With greater frequency, websites that enable companies to post and distribute press releases are appearing in the search engine results pages. Outlines important guidelines to drafting, distributing and measuring the response.
36. Successful PR: It's All About Understanding the Media, by Jerry Fireman, MarketingProfs, 11-29-2005 The key to successful PR (getting the media to cover your products or services) is understanding what the media need from you. Focus on questions such as what kinds of content are useful to each media outlet, how much of their content is written in-house.
37. How Is Information Passed Around the Web?, by Sean Carton, ClickZ Experts, 10-3-2005 A test pitting a PR marketing campaign (using trackable press releases) against a paid search marketing campaign (PPC) found that it was 20% - 50% cheaper to generate traffic with PR. Discussion of how and why PR can be so effective.
38. Article Marketer, by , , ArticleMarketer.com is an automated article distribution service for writers, marketers and business professionals. We serve a diverse set of clients - from large, well-respected PR firms to small (even home-based) business owners trying to more effectively promote themselves, their products and their services.
39. How to Monitor the Chatter, by Brian Teasley, ClickZ Experts, 4-5-2005 Intelliseek's new BlogPulse search engine is a useful tool for researching public opinion and commentary about any subject addressed in the vast realm of blogs, including your products and services, or those of your competitors. Use the information to improve your marketing.
40. Create (and Measure) Buzz, by Heidi Cohen, ClickZ Experts, 12-23-2004 Three steps to creating effective PR buzz: find a promotional hook, engage prospects with a call to action that gets them to interact with your site, and maximize the effect with related marketing tie-ins.
41. A Customer-Focused Approach to Working With the Media, by Michael Driehorst, MarketingProfs, 1-4-2005 Steps you can take to make it easier for the media and reporters to give you coverage, such as presenting your material in the most usable format, knowing the publications, making in-depth info available online, and responding quickly to inquiries.
42. How to Build Credibility Through Bylined Articles, by Sally Saville Hodge, MarketingProfs, 11-23-2004 Bylined articles demonstrating your (or your company's) expertise are a powerful form of PR, giving you control of the process of building credibility and reputation. This tutorial explains what kinds of articles are effective, and how to get them placed effectively.
43. Telling the Story Every Day at Cisco, by Susan Solomon, ClickZ Experts, 10-27-2004 Network hardware maker Cisco has transformed the 'news' section of its website from a press release archive into a highly-effective public relations tool that has saved the company millions of dollars, and transformed media perceptions of its products.
44. Create Personal PR With E-Mail, by Karen Gedney, ClickZ Experts, 9-22-2004 For consultants and small business operators, e-mail is an excellent way to create your own personal PR campaign to educate your target audience about your ever-evolving capabilities, and attract new business.
45. Online Press Rooms That Perform, by Susan Solomon, ClickZ, 8-25-2004 Online press rooms and virtual press kits are key components of most business websites. This primer explains what you should provide for journalists on your site, and illustrates with a couple of examples that demonstrate best practices.
46. How to Manage Your Corporate Reputation Online, by Fergus Hampton, MarketingProfs, 3-23-2004 Online discussion forums and other consumer generated media (CGM) increasingly determine how your customers and prospects view your business. Manage your reputation and brand better by learning how to monitor and influence online discussion.
47. 9 ways to get more payback from a case study, by Steve Slaunwhite, WordBiz Report, Explains how to use case studies to grow your business -- press releases, mail to prospects and customers, etc. Explains why case studies are effective, outlines how to write a case study -- customer, challenge, journey, discovery, solution, implementation, and results.
48. 2004 Forbes.com and Bitpipe Study: Readership and Usage of White Papers and Case Studies by Corporate and IT Management, by , Bitpipe, Inc., 4-6-2004 Study by InsightExpress found that 63% of survey participants use white papers or case studies to evaluate technology products and services, 78% pass them on to colleagues, 93% felt that high quality vendor white papers positively influence a company's image.
49. The RIAA Breaks Up the Brand, by Rebecca Lieb, ClickZ Experts, 4-2-2004 Should you get mad at your customers and launch an all-out attack on them, just because you don't think they're playing fair? Probably not, if the experience of the major music labels and their RIAA advocacy group are anything to go by!
50. Press-Release-Writing.com, by , , Provides tips and e-books on writing press releases. Also provides distribution to journalists and media outlets.