Search Engine Techniques, Items 1 to 50

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If you're new to search engine optimization, why don't you read my brief e-book Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization. The price is certainly right. I use and recommend WebPosition search engine positioning software. Why don't you download a free test version? Read my review. You'll find Pay-Per-Click Search Engine Techniques and Linking Strategies in other sections.

"Search Engine Techniques" includes 1572 items
This page contains items 1 to 50

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1. On-Site Optimization Processes, by Julie Batten, ClickZ, 5-11-2009 Discusses three areas to consider when SEO optimizing a website: navigation / linking, design, and content.
2. XML Sitemaps Defined, Part Two: Building Google Specific XML Sitemaps, by Susan Esparza, SEO Newsletter (Bruce Clay LLC), 5-15-2009 Explains how a specialized sitemaps differ from regular XML sitemaps, for: news sitemaps, mobile sitemaps, code search sitemaps, video sitemaps, and geo sitemaps.
3. Does Including A Physical Address On Your Website Help Rankings?, by Michael Gray, Search Engine Land, 5-28-2009 Will having a physical, real-world address on your website help organic search rankings? The author examines auto repair sites and concludes: Putting a real world verifiable address on your website appears to increase its chances of looking more algorithmically trustworthy to Google and is likely to increase rankings.
4. 14 Key Requirements For A Search Friendly CMS, by Eric Enge, Search Engine Land, 5-25-2009 Requirements of a SEO-friendly content management system include: control over titles, H1 headings, meta descriptions, image alt attributes, anchor text, nofollow / noindex support, canonical redirects, clean URLs without session parameters, a customizable URL structure, breadcrumbs, duplicate content control, scalable optimization, and sitemap generation.
5. 85 Reasons Why Website Designers/Developers Keep SEOs in Business, by Jill Whalen, Search Engine Land, 5-21-2009 Many designers and developers just don't get careful, sophisticated SEO. This article mentions 85 excuses and stupidities about SEO.
6. Blended Search: Four Ways to Optimize Content for Better Search Rankings, by Lisa Wehr, Practical eCommerce, 5-15-2009 Suggests to optimize different kinds of content for search: (1) company blog, (2) incorporate video and images, (3) utilized press release and news sites, and (4) start podcasting.
7. How to Avoid SEO Ffailure, by Michael Estrin, iMedia Connection, 6-18-2009 Estrin advises that marketers know what their search information tells a prospective visitor, how to choose keywords wisely and make sure they appear on each page, for each 200-250 words of text, each target term should be repeated two or three times.
8. Three Questions to Consider before Launching an Alternative Search Strategy, by Allen Hammock, DM News, 6-1-2009 Many are expanding their reach beyond Google, MSN and Yahoo to search engines that can reach specific niche audiences and drive highly targeted traffic to their site, Hammock writes. Offers key questions to ask any search outlet before committing budget.
9. The Anatomy of a Crawler Friendly Web Page, by Mike Grehan, ClickZ, 4-6-2009 Unfortunately, many content management systems (CMS) aren't friendly to search engine crawlers. Here's brief reference guide to the elements needed in a crawler-friendly webpage -- in the head, in the body, a hierarchy of HTML tags, country/language tags , canonical tag, page weight/size, text length, and CSS formatting.
10. Outsourcing Search Marketing, by Julie Batten, ClickZ, 4-13-2009 It takes a whole team to execute a search marketing strategy. Names and describes the roles of: marketing strategist, user experience specialist, SEO specialist, paid search specialist, copywriter, Web developer, Web administrator. This it makes sense to outsource some of these functions.
11. Adobe: Making Flash Search Engine-Friendly, by Julie Batten, ClickZ, 3-30-2009 Adobe is make an effort to help its Flash users understand how Flash works with SEO at the "Adobe SEO Technology Center," intended for developers. Reviews a few of the articles available there. www.adobe.com/devnet/seo/
12. Do Links From Expired Domains Count With Google?, by Danny Sullivan, Search Engine Land, 4-20-2009 Is it true that if you buy a name, all the “link equity” that name has gained is lost? The answers: Expect no credit when you buy expired domains or buy domains and redirect the links. Credit is likely when you buy a domain and run the website as usual or obtain a domain by acquisition.
13. Branding, SEO & The Vince Update, by Fernando Chavez, SEO Newsletter (Bruce Clay LLC), 4-15-2009 Google's so-called "Vince" update in late January 09 has stimulated discussion that the update improved the ranking of branded sites. The author offers some speculation and concludes that while creating a strong brand is a good practice, but not to improve search results.
14. XML Sitemaps Defined, Part One: Pairing Traditional Site Maps with XML Sitemaps, by Bradley Leese, SEO Newsletter (Bruce Clay LLC), 4-15-2009 The author explains the difference between traditional HTML sitemap pages and XML Sitemaps. Explains some of the restrictions Google suggests on HTML sitemaps, and some XML sitemap guidelines.
15. Can Microsites Harm Your Primary Site’s Rankings?, by Eric Enge, Search Engine Land, 4-27-2009 The reasons people implement microsites are SERP domination, reputation management, to bypass internal management restrictions, and to make link-friendly representatives. But the author warns of the danger of diluting your link power.
16. Keyword Research: Listen To Your Customers!, by Shaun Ryan, Search Engine Land, 5-29-2009 Recommends watching what your customers are searching as one basis for keyword research. Analytics can show you the top keywords that brought people to your site as well as what they search for on your site.
17. URL Shorteners: Which Shortening Service Should You Use?, by Danny Sullivan, Search Engine Land, 4-4-2009 In the age of Twitter, URL shortening services are much more popular. The author lists the services in a table showing the features of each. After helpful explanation, he gives top recommendation to: bit.ly, tr.im, and cli.gs.
18. Google’s Search Based Keyword Tool: Monetize The Long Tail of Search, by Avinash Kaushik, Occam's Razor, 4-6-2009 Discusses Google's search-based keyword tool (SbKT). First, he recaps the theory of the search long tail. Explains why people have problems monetizing the long tail. The SbKT combines user query logs with googlebot logs. It provides a list of keywords and phrases in the search long tail that are relevant to your website. Then he explains how to use the tool.
19. How To Optimize Your Page Titles For Singular & Plural Terms, by Michael Gray, Search Engine Land, 4-2-2009 With careful planning it is possible to get both the singular and plural of a key term into your title tag. Offers 5 examples.
20. Keyword Density: The 9 Places to Put Your Keywords for SEO Power, by Maisha Walker, Inc. Magazine, 4-30-2009 Walker explains that keyword density is not only your readable text, it also includes text that is found in your HTML code. List includes title tag (not to be confused with "page title"), keywords in repeated lnks and filenames.
21. How Google Determines the Relevance of a Page, by Mihaela Lica, SitePoint, 5-4-2009 Lica explains that Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Offers insights on how to optimize your pages to be relevant for your targeted audience.
22. Vertical Search Ready to Rise, by Christopher Hosford, B to B, 4-20-2009 Vertical search sites generally focus on one easily identifiable sector of an industry, Hosford writes. While the biggest advantage of a vertical engine is its focus, advertising loyalty among marketers is small.
23. Web 2.0 Is Just So 2008, by Mike Grehan, ClickZ, 3-9-2009 Sees tags such as user-generated content and Web 2.0 as obsolete. Sees the future as moving gradually from HTML to a universal platform for loosely coupled distributed Web applications, probably in the Resource Description Framework (RDF).
24. SEO Tools: Link Analysis, Part 1, by P.J. Fusco, ClickZ, 3-11-2009 Looks a free tools to analyze and improve webpage ranking. Explains Google PageRank link analysis algorithm and SEOmoz's mozRank. For backlink analysis try Google Webmaster Tools and Yahoo Site Explorer.
25. Is SEO Your Priority? Avoid All-Flash Web Sites, by Julie Batten, ClickZ, 3-16-2009 Though the author acknowledges that search engines can index Flash, if SEO is your main priority, then don't construct your entire site of Flash, use it only for movies, widgets, or applications.
26. Robots Exclusion Confusion, Part 2, by Erik Dafforn, ClickZ, 3-18-2009 Part 2 of an article on how to set up a robots.txt file. Explains the use of the asterisk, allow/disallow, and guidance regarding specific robots.
27. Robots Exclusion Confusion, Part 1, by Erik Dafforn, ClickZ, 3-4-2009 Explains how a robots.txt file works, how to point to XML sitemaps, testing robot directives, and disallowing directories.
28. Search Marketing in B2B, by Julie Batten, ClickZ, 3-2-2009 B2B business can profit from search marketing because of its ability to: (1) reach a motivated audience search for what you offer, (2) obscure or secondary targets, (3) leverage press mentions, (4) position your company as a leader, (5) give you a competitive edge.
29. Useless SEO Terms, by Eric Enge, Search Engine Land, 3-30-2009 Complains that the terms "linkbait" and "SEO copywriting" associate the SEO industry with manipulation and a lack of authenticity. Rather hire good writers, have them write good articles on the topics you want.
30. Are The Search Engines Really Indexing Flash?, by Jill Whalen, Search Engine Land, 3-26-2009 Concludes: Most Flash is still highly invisible in Google. Author explains how she tested this.
31. DAO: The Ferrari of SEO, by Mike Grehan, Keyword-Driven, 3-19-2009 Discusses DAO (Digital Asset Optimization), explains "new signals to search engines" and new ways customers now search and convey intent.
32. Getting Links AND Content From Flickr, by Lisa Barone, Search Engine Land, 3-20-2009 Explains how you can use flicker to build inbound links and get your photos showing up on other sites. Suggests getting a Flickr Pro account to eliminate messaging restrictions. Examples from florist, auto industry, and wedding planner businesses.
33. Optimising Images for Search Engines - SMX West, by Gareth Davies, Marketing Pilgrim, 3-9-2009 Provides notes from a panel of search engine representatives on factors to get high rankings in image searches. Google: number of referring sites to the image, text around the image, and whether it's "above the fold." Other suggestions on referring sites, etc.
34. Having A Crawlable Site Architecture Still Matters, by Michael Gray, Search Engine Land, 3-5-2009 Over the past few years, all of the search engines have made tremendous strides in trying to discover different parts of the web, find deep content and understand complex URL structures better. Discusses the XML Sitemap protocol and the new canonical tag.
35. Google's Trademark Tussle, by Michael Orey, Business Week, 4-15-2009 Google suffered a setback in a legal battle over how it auctions search terms. Orey explores how eventual defeat would affect the Web search market.
36. Tons of Tips for Ranking in 5 Other Google Engines, by Chris Crum, WebProNews, 4-7-2009 It's not all about traffic. It's about conversions. But it's hard to get conversions if you don't have the traffic, says Crum. Offers tips for ranking on Google's YouTube, Image Search, News, Maps/Local and Blog Search.
37. WebU:The Canon of Reason and Virtue, by Todd Friesen, OMMA, 4-1-2009 Microsoft, Yahoo and Google announced their support for a new tag you can put in your page to tell the bots what the true canonical URL of that page is. Explains what a canonical URL is and why the engines have come up with a solution to indexing URLs.
38. Do You Track Searcharoundings?, by Kevin Ryan, Search Engine Watch, 4-15-2009 Most search advertising experts spend entirely too much time with spreadsheets and devote most of their time to tightening up ad groups, turning optimizers on and off, and waiting for reports to download, says Ryan.
39. Google Introduces One-line Sitelinks, by Helen Leggatt, BizReport, 4-17-2009 Google's new 1-line sitelinks allows more than just the top search result to have them. The single line of sitelinks, located directly above the search result page URL, will display up to 4 sitelinks and will be applied to multiple search results.
40. The Safety and Stability of Search, by Karen J. Bannan, B to B, 2-9-2009 Bannan explains why, with spending down, even in search, now is an excellent time to re-evaluate your search marketing strategies and embrace some tried-and-true tactics.
41. Understanding the New Canonical Link Element, by Erik Dafforn, ClickZ, 2-18-2009 Explains the use of the new "canonical link" element supported by Google, Yahoo, and MSN to designate the "canon" or main/correct URL when a search engine is faced with multiple variants of the URL. It helps consolidate authority and link popularity into a single URL. The syntax is given. A tag is placed in the HEAD area to indicate the correct URL.
42. What to Expect After a Site Relaunch, by Erik Dafforn, ClickZ, 2-4-2009 After redesigning a site, rankings vary. Explains what to expect in the first 30 days, an expected rise and then a fall after 48 days.
43. SEO Is Not Free, by P.J. Fusco, ClickZ, 2-25-2009 To get and keep high rankings comes at a cost. A company must either hire a third party to do SEO or have a person in-house who will learn and practice this discipline. Not to do so is very expensive.
44. Adventures of a Big Site's Migration, by Mike Grehan, ClickZ, 2-9-2009 Discusses moving an 80,000 page website to a new domain name (dropping the hyphen from a domain name) and directory structure. They verified crawling with Webmaster Tools, did 301 redirects, and made a custom 401 error page.
45. Keyword Analysis Exercise: Comparing Google, Yahoo, and MSN, by P.J. Fusco, ClickZ, 2-11-2009 Discusses keyword density and ranking performance in Google, Yahoo, and MSN using RANKS.NL and in which elements those keywords have the greatest effect.
46. 8-Word Search Queries Up 34,000% in Last 5 Years!, by Andy Beal, Marketing Pilgrim, 2-25-2009 Compares Jan 2009 data with data from Feb 2004 in terms of the number of words in word searches. More words in searches is up dramatically from 5-, 6-, 7-, and 8-word searches.
47. URL Rewrites & Redirects: The Gory Details (Part 1 of 2), by Stephan Spencer, Search Engine Land, 2-19-2009 If you have too many URLs to redirect, it can get tedious. However, regular expressions and mod_rewrite can make it easier. The article explains the 3 kinds of URL rewrites in a technical article.
48. Dear C-Suite, Wondering About the Value of SEO?, by Christopher Hart, SEO Newsletter (Bruce Clay LLC), 2-17-2009 Offers answers to the questions CEOs often ask: How long will it take before I see results? What is the ROI of SEO? What is the business value of SEO?
49. Web Spam Tactics for Search Marketers to Avoid, by Katie Wertz, SEO Newsletter (Bruce Clay LLC), 2-17-2009 SEO spam to avoid include: hidden text and links, doorway pages, deceptive redirection, cloaking, unrelated keywords, keyword stuffing, and link farms. Encourages you to report spam you see, especially to Google.
50. SEO Game-changers: Expert Interview Series, Part 1, by Larry Chase and Mike Grehan, Web Digest for Marketers, 2-9-2009 In this interview Grehan describes Universal Search or Blended Search. Explains how Grehan uploaded a promotional video to YouTube, AOL Video, and Metacafe, then bogged about it and tagged it on social bookmarking sites. Describes the "golden triangle" on search results pages that disappears when images are shown on the page. Also discusses digital asset management, and PageRank.