Spam Updates, Items 51 to 100

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The E-Mail Marketing Handbook

"Spam Updates" includes 386 items
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  1. Spam, the Law, and E-mail Marketers, by Derek Harding, ClickZ Experts, 3-22-2007 Spam is not in decline. The problem has become much worse in the past year. E-mail marketers can't afford to stand back and hope for the best, they must actively support efforts to combat spam, in the interest of maintaining the viability of e-mail as a marketing medium.
  2. How To Navigate The War On Spam, by Ryan Welton, Practical Ecommerce, 3-1-2007 Explains how spam works, how ISPs filter spam, how to avoid receiving spam yourself.
  3. How To Navigate The War On Spam, by Ryan Welton, Practical Ecommerce, 2-28-2007 Overview of the spam environment that faces online marketers, covering the basics of using e-mail responsibly to contact customers and prospects.
  4. IT Confidential: Is There Anything That Can Be Done About E-Mail?, by John Soat, Information Week, 2-17-2007 I don't know about your e-mail inbox, says Soat, but the flood of electronic messages I'm getting is reaching biblical proportions. Discusses spam, ubiquity of e-mail on numerous devices and understanding how to communicate effectively.
  5. U.S. Spam Shame, by Helen Leggatt, Biz Report, 1-22-2007 Over a third (34%) of websites containing malicious code, or malware, are hosted in the U.S. That’s more than any other country in the world, according to a Security Threat Report by Sophos, a world leader in I.T. security.
  6. Report: Spamming Soared in 2006, by Brian Prince, eWeek, 12-27-2006 Spam volume increased by 30% in 2006, according to a report, as "zombies," the name given computers remote-controlled by hackers, can number up to 8 million hosts globally on a given day.
  7. Can-Spam Law 'Big Disappointment', by Gregg Keizer, Information Week, 12-28-2006 Nearing its third anniversary, the law hasn't slowed the rising tide of junk e-mail, says spam researcher. "It's got to come down to containment...the focus [in 2007] will shift from Microsoft and back to ISPs."
  8. Blacklisters Increasingly Tracking URLs, by Ken Magill, Direct Magazine, 11-28-2006 Anti-spammers are increasingly compiling lists of the URLs that appear in messages that hit spam traps and blacklisting the Web addresses. This means that using third-party lists can be dangerous. SURBLs identify messages by the spam sites mentioned in their message bodies.
  9. Yesmail agrees to pay CAN-SPAM penalty, by , Internet Retailer, 11-10-2006 E-mail service provider Yesmail Inc., an infoUSA company, has agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated the CAN-SPAM Act sending e-mails beyond 10 business days after an opt-out.
  10. Australia’s “Tough” Anti-Spam Law Nets One; That’s Right: One, by Ken Magill, Direct Magazine, 10-31-2006 Australia's tough antispam law has only a single successful prosecution. Though criticized, the US CAN SPAM Act has a number of successful lawsuits against spammers. Enumerates them.
  11. False Positive Filtering Sees Improvement, by Enid Burns, ClickZ Stats, 10-5-2006 Delivery rates for e-mail rose about 4 percent in Q2 over the previous quarter. The "ISP Deliverability Report Card" for Q2 2006 from Lyris Technologies finds false-positive filtering continues to improve in the U.S. and Europe.
  12. 19% of Commercial E-mail Blocked: Return Path, by Ken Magill, Direct Magazine, 9-26-2006 E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to Return Path, up a bit from 21% in the last half of 2005. Some rates of blockage: Excite 50.7%, Adelphia 35.5%, Gmail 34.3% , Hotmail 22.7, MSN 22.4%, Yahoo! 15.2%, AOL 14.1%, Compuserve 11.8%. Of corporate filters, Brightmail 14.9%, MessageLabs 20%, down from 21.5% and 30% during the second half of 2005.
  13. Rising Stakes in the Spam Wars, by Catherine Holahan, Business Week, 9-19-2006 Anti-spammers are losing the battle against unsolicited and often harmful e-mail, Holahan reports. Asks: Is consumer apathy partly to blame?
  14. Phishers Spoof More Brands, by Gregg Keizer, Information Week, 9-18-2006 Keizer reports that online criminals are simply not settling for the large, popular organizations and financial institutions but are spoofing the brands of smaller financial institutions, ISPs, and even government agencies.
  15. The Word on E-mail Authentication, by Michael Hickins, InternetNewsBureau.com, 8-1-2006 A group developing technical specs for the e-mail authentication standard DKIM (Domain Keys Identified Mail), has just completed a major portion of its work, which includes a cryptographic signature.
  16. U.S. trails Europe in e-mail deliverability rates, by , Internet Retailer, 7-13-2006 Lyris Technologies found that the inbox deliverability rate for US-based ISPs and e-mail service providers in Q1 2006 was 82% in the US compared to 94% in Europe. False-positives in spam identification were 7.7% in the US compared to 3.5% in Europe.
  17. New Image-Based Spam: No Two Alike, by Enid Burns, ClickZ Stats, 6-28-2006 In the past year, image-based spam e-mail has increased to 12 times its previous volume, and a higher percentage is getting past ISP spam filters, thanks to sophisticated technology that makes every image and spam message unique.
  18. Site-Lookup Service Foils Fraud, by Ryan Singel, Wired, 7-1-2006 Singel reports on the OpenDNS system, said to be a more user-friendly name resolution service than those provided by ISPs, with technology to keep fraudulent sites out of its listings, correct some typos and help browsers look up web pages faster.
  19. Restoring Trust To Complaint Rates, by David Atlas, Media Post, 6-28-2006 Complaint systems are extremely important to e-mail marketers; if complaint rates become too high, a loss of e-mail privileges can result. Atlas says complaint rate that remedies the problems of granularity, accuracy, and security is possible.
  20. New Image-Based Spam: No Two Alike, by Enid Burns, ClickZ Stats, 6-28-2006 Image-based spam has increased from 1% to 12% in the past year, difficult for spam filters to identify and reject. About 80% is sent from hijacked computers, changed every few hours. Data was from Ironport using SenderBase data.
  21. Spam Blogs Pollute Internet Searches, by Christopher Heun, Internet Week, 5-12-2006 Fake blogs are jeopardizing the Web ad model and interfering with online searches, Heun reports, and that at least one-fifth of the blogs that turn up in search results are spam blogs.
  22. Smarter Spam Could Mimic Friends' Mail, by Gregg Keizer, Bank Systems & Technology, 5-1-2006 The next generation of spam and phishing e-mails could fool both software filters and the most cautious people by mimicking the way friends and real companies write messages.
  23. The Secret Anti-Spammer Death Squads, by Larry Seltzer, eWeek, 5-25-2006 Seltzer says it's hard not to feel bad for Blue Security, the unique anti-spam company that got blackmailed out of business, but warns that companies should not stoop to spammers' own tactics.
  24. The Status on Mobile Spam, by Isaac Scarborough, iMedia Connection, 6-2-2006 Discusses text message spam, noting studies showing that half of all users of text messaging have received spam on their phones.
  25. Why No One Can Beat Spam, by Elizabeth Millard, CIO Today, 4-27-2006 One reason: rather than seeing each other as competitors, spammers tend to have a spirit of camaraderie and share information. Another: even if the technology component is solved, spammers might find some new way to get to consumers.
  26. Spam: Make The Punishment Fit The Crime, by Amy Larsen DeCarlo, Internet Week, 4-26-2006 With spam estimated to account for between 70% and 90% of all mail, Larsen DeCarlo notes that some spammers are finally paying with fines and even prison time. Offers some suggestions.
  27. As Blogs Grow, So Does Spam, by Christopher Heun, Internet Week, 4-21-2006 Inboxes aren't the only things getting flooded by unwanted content. Heun reports that "splogs" are taking root on the Web, and threatening the existence of some sites by inundating them with fake blog posts.
  28. The Deadly Duo: Spam and Viruses, March 2006, by Enid Burns, ClickZ Stats, 4-28-2006 The damage done by abuses of the global e-mail environment rages on, as only about 20% of all e-mail is legitimate. Spam accounts for 67%, while misdirected bounce messages caused by spam adds another 9%. Costs associated with IT resources supporting the vast quantities of unwanted messages amount to many billions of dollars.
  29. Three Ways To Authenticate E-Mail And Stop Spam, by Christopher T. Beers, Information Week, 3-6-2006 Beers advises not to stop at filtering software. Sender authentication provides another defense against spam. Reviews 3 methods: Sender Policy Framework, Sender ID, and Domain Keys Identified Mail. Each one requires a willing community to make it work.
  30. E-Mail Deliverability's Future: Total Transparency, by Kirill Popov and Loren McDonald, ClickZ Experts, 3-29-2006 This update on the handling of bulk e-mail by major service providers details how mailing services that use some form of trusted sender authentication (such as SenderBase and TrustedSource) are able to get commercial mail delivered, while individual marketers' messages are blocked.
  31. 81% of e-mail marketers unaware of CAN-Spam Act, by , Internet Retailer, 3-23-2006 According to a WebSurveyor poll, 81% of 1,082 reporting organizations said they were unaware of the CAN-SPAM Act and its requirements. 75% of respondents said they broadcast e-mails to customers at least once a month.
  32. ISPs Turn Guns on New Breed of Spam, by , CIO Today, 2-16-2006 Warns that phishing (where a fraudulent e-mail appears to come from a legitimate source for the purpose of harvesting private data) is likely to grow. Discusses how Internet service providers are partnering with antispam companies.
  33. SentrEmail, by , Mail Registry, Inc., Service guarantees 100% safe e-mail delivery, it claims. Says all SentrEmail is traceable and all senders are positively identified. From $1.57 per recipient per year.
  34. Is Gates' Prediction on Spam a Bust?, by , CIO Today, 1-24-2006 Gates' prediction has come true for people using the right tactics and advanced filtering technology, says one expert. Others say spam is still congesting the Internet, and it's obviously a very visible problem in most consumer mailboxes.
  35. FTC: CAN-SPAM Is Working, by Roy Mark, InternetNews.com, 12-20-2005 The U.S. Federal Trade Commission claims that the CAN-SPAM law is working, and that the volume of spam e-mail has begun to decrease. The FTC report also acknowledges that ISP's blocking and filtering technology is contributing to the improvement.
  36. FTC tells Congress that Can-Spam is working, by , Internet Retailer, 12-21-2005 In an FTC report to the US Congress, 21 cases have been brought under the Can-Spam Act since 1/1/04, with 30 more actions taken by the Justice Dept, state attorneys general and ISPs. Commercial e-mail is thriving. The FTC sees no need to change the Act, but asks passage of the U.S. Safe Web Act of 2005.
  37. Can-Spam not enough to rid spam, expert says, by , Internet Retailer, 12-22-2005 Trevor Hughts of the E-mail Sender and Provider Coalition sees more than the Can-Spam Act is needed to fight spam, such as authentication of legitimate e-mail with Sender ID and consumer education.
  38. Understand SpamAssassin for Better Delivery Rates, by Kirill Popov and Loren McDonald, ClickZ Experts, 11-23-2005 How the popular spam-blocking service SpamAssassin works, including a discussion of how it evaluates e-mail content and assigns points for various spam indicators.
  39. Tune Up Your E-Mail Program With SpamAssassin, by Kirill Popov and Loren McDonald, ClickZ Experts, 12-7-2005 How to edit and adapt your e-mail messages to make them SpamAssassin friendly, to improve deliverability as well as to make the content more readable and effective. Includes an example makeover, and tips for working with SpamAssassin checkers.
  40. A New Place for Spam's Same Old Pitches, by Yuki Noguchi, Biz Report, 11-4-2005 Now that blogs are a popular online pastime for millions of people, Nogushi reports how scammers are finding new ways to exploit them as vehicles for junk advertisements.
  41. Utah "Do Not E-Mail" Registry Faces Court Challenge, by Wendy Davis, Media Post, 11-18-2005 Discusses the Child Protection Registry Act, which bans marketers from sending e-mail promotions for material considered harmful or illegal for minors--including pornography, alcohol, cigarettes, or gambling--to any e-mail addresses on that registry.
  42. Splog Infestation, by Edward Cone, CIO Insight, 10-5-2005 Cone says Spam is the cockroach of the advertising world, adaptable to many environments. Spam blogs undermine the blogosphere and clog up the Internet, making legitimate business uses harder because splogs distort traffic counts .
  43. A Tale of Two Anti-Spam Strategies, by Isaac Scarborough, iMedia Connection, 8-31-2005 Spam is a problem for both consumers and marketers. Scarborough looks at efforts to solve both problems.
  44. Revised: Roaring Penguin Rates The Words That Spammers Use, by , Messaging Pipeline, 9-2-2005 In addition to the top 10 words (mostly unpronounceable) that spammers use, reports that pale yellow is gaining preference among spammers.
  45. FTC test finds most e-retailers complying with CAN-Spam opt-out provisions, by , Internet Retailer, 8-5-2005 Most online merchants tested by the Federal Trade Commission comply with consumer requests to opt out of e-mail marketing or promotional messages, as required by the CAN-Spam Act, the FTC reports. With 100 top e-tailers, 89% honored all 3 opt-out requests in monitored accounts, and 93% complied with opt-out requests for at least some accounts.
  46. Spam Traps 101, by Derek Harding, ClickZ Experts, 8-11-2005 All about spam traps, e-mail addresses used by large companies, service providers and e-mail blocking schemes to identify unsolicited marketing e-mails. Avoid getting such addresses on your list by using double opt-in subscription, and keeping your lists clean and up to date.
  47. Return to Sender, by John Greco, CMO Magazine, 8-1-2005 Greco says e-mail authentication promises to increase the likelihood that legitimate e-mail gets through to customers and prospects, although some marketers are slow to adopt authentication.
  48. Most Spam Sent From Zombies, by , Information Week, 8-11-2005 Most of the spam sent across the Internet originated on zombie machines, hijacked computers remotely controlled by spammers, a mail security firm says.
  49. Known Sender, by Carol Krol and Jessica Bobula, B to B, 7-11-2005 Discusses new e-mail authentication solutions that promise to protect legitimate messages, addressing the spam crisis.
  50. Guaranteeing Authenticity Helps Avoid False Spam, by Karen Bannan, B to B, 7-11-2005 A study found that 54% of marketers had their e-mails falsely identified as spam. Technology executive believes that guaranteeing e-mails come from where they actually do may be the only answer.
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