Linking Strategies, Items 51 to 100

Check out Ken Evoy's free SiteSell Value Exchange. It (1) registers your site as one that is willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. No charge. Check it out!. Two automated link building software programs stand out -- Zeus and Arelis. These search for complimentary sites, help you maintain a link directory, and manage reciprocal links. But use these programs to identify the complementary sites, not to send impersonal automated e-mail spam to site owners. The software tool that does by far the best job of analyzing links is OptiLink Link Reputation Analyzer, a Windows program developed by Leslie Rohde. OptiLink queries Google and other search engines to find links to your site (or competitors' sites) and tells you a great deal of information about the linking patterns.

"Linking Strategies" includes 279 items
This page contains items 51 to 100

51. New Paid Links Service Sparks More Debate, by Chris Crum, WebProNews, 11-29-2008 A new service InLinks has created more debate about paid links. Matt Cutts sees this as a clear violation of Google's quality guidelines. And paid links are often easy to detect. But by randomizing code, paid links can be hidden.
52. How to Buy a Link without Buying a Link, by Jason Lee Miller, WebProNews, 11-27-2008 Discusses “safe” paid links, which includes: a link that is relevant in the text of a webpage, a link that is the only link on the page or one of very few on the site, links with varied anchor text, links from inside pages, inks that are long term.
53. Father of Link Building, Eric Ward, Reveals His Link Building Secrets, by Rachelle Money, Wordtracker, 11-5-2008 Discussion with Eric Ward about link building. Key points: write original, helpful, and link-worthy content. Pick a set of keywords you want to rank highly for. Then always be on the lookout for sites that might like to link to your content.
54. The Link Building Mindset, by Ken McGaffin, Wordtracker, 11-5-2008 Tips for link building include: (1) know your marketplace, (2) obsess about your customers, (3) understand the language your customers use, (4) be wary of automation, (5) be generous with outbound links, (6) watch for great content no matter where it comes from -- and so on to point #13.
55. 10 Ways To Build Keyword Rich Inbound Links, by Rachelle Money, Wordtracker, 11-5-2008 To get keyword rich links, first decide 5 to 10 keywords you'll aim for. Now write variations of these for links. Then work with sites you control, ask friends and colleagues, buy quality links, write the HTML for reciprocal links, write newsworthy press releases, etc.
56. Personalize Your Link Building, by Julie Joyce, Search Engine Land, 10-7-2008 Recommends an ethnographic method to study a person you'll want to approach for a link by writing a few personas to help understand the culture.
57. Link-Building Hogwash, by Mike Grehan, ClickZ, 9-22-2008 Disses spammy requests for reciprocal links. "Don't be a link collector, be a business developer ... Business relationships."
58. 5 Ways to Target Media Outlets For Links, by Debra Mastaler, Search Engine Land, 9-23-2008 Discusses how to use various types of digital media outlets in link building efforts. (1) Industry specific magazines which may have classified sections, directories, and/or discussion forums. (2) Classifieds are mostly "do follow" links. (3) Specialty directories often have places to submit articles and blog content. (4) Discussion forums offer possibilities. (5) Electronic newsletters or ezines sometimes take article contributions.
59. Link Building for Big Old Sites, by Eric Ward, Search Engine Land, 9-16-2008 Old sites sometimes discard old material without a replacement or 301 redirect. Suggests developing a sensible link reclamation strategy. Start with links that produce 404 errors on your site.
60. Tactical Link Building: Find Link Targets, by P.J. Fusco, ClickZ, 9-10-2008 To find link targets, look at your site's metrics for search engine referral sites and keywords. Determine which keywords you need to work on, then focus on only 2 or 3 keyword themes when seeking target links. Suggests various link analysis tools.
61. Milk Those Links For Rankings & Clickthrough!, by Julie Joyce, Search Engine Land, 9-9-2008 Argues that links, if placed correctly, can get you both better rankings and more traffic. If you're paying, specify where you'd like a link -- right in the normal eyepath.
62. Tactical Link Building: Reliable Directories, by P.J. Fusco, ClickZ, 8-27-2008 A good backlink helps increase search search-referred traffic, improves your sites SE visibility for target terms, and helps improve relevancy signals sent to the search engines. Gives tips on submitting to directories -- and how to determine which to avoid.
63. Building Links with Directory Submissions, by Scott Van Achte, StepForth Placement Services, 8-22-2008 Explains how to determine the worth of a directory by its PageRank, number of outbound links per page, number of pages per category, use of anchor text, index in Google, price, and visibility of the link. Don't submit to spam directories or it might hurt you.
64. Find Customers and Backlinks by Adding Your Site to Coupon Directories, by Ann Smarty, Search Engine Journal, 8-5-2008 E-commerce sites can get new links by submitting to coupon sites. Recommends including in the listing title the brand name and your main keywords. Diversify listings and update listings regularly. Recommends submission to: Coupon Cabin, Ultimate Coupons, and Deal Taker.
65. A Bakers Dozen: Ways to Increase Link Density, by Scott Van Achte, StepForth Placement Services, 7-4-2008 Discusses 13 ways to get links to your site: reciprocal links, purchasing links, industry contacts, good content, blogs, social media, article syndication, press releases, comments in blogs, forum posts and signatures, testimonials, directory submissions, and link bait.
66. Traffic Marks: Terrific New Linkbuilding Tool, by Matt McGee, Business Search Marketing, 7-30-2008 Review of a (currently free) linkbuilding tool, Traffic Marks (trafficmarks.com) that helps you locate authority sites for keywords.
67. Information Silos are Bad for the Web, by Josh Catone, Sitepoint, 8-19-2008 Internal linking can be profitable, but also dangerous for the web, as it leads to the creation of information silos that decrease the utility of the web for users by exposing them to only one point of view and data source.
68. A Beginners Guide To Link Building, by Dave Davies, Internet Search Engine Database, 6-29-2008 Davies explains why links are important, the basic factors that affect a link's value to your website, reciprocal link building and the top 3 link-building strategies: well-written articles, directory submissions and forum posting.
69. A Bakers Dozen: Ways to Increase Link Density, by Scott Van Achte, Internet Search Engine Database, 7-6-2008 Van Achte outlines some of the more common techniques a web site owner can use to increase their site’s popularity.
70. SMX Advanced: Link Building Strategies, by Vinny Lingham, Marketing Pilgrim, 6-24-2008 A summary of tips given at SMX Advanced in Seattle. Includes suggestions from speakers Roger Monti and Jay Young. Topics covered .edu links, directories, non-profit sponsorships, social bookmarking, text links, link bait, and others.
71. Matt Cutts Interviewed by Eric Enge on Linking, by , StoneTemple Consulting, 6-16-2008 Google spokesman Matt Cutts outlines "links that will stand the test of time."
72. Good Old-Fashioned Link Building, by Julie Batten, ClickZ Experts, 5-12-2008 The best strategy for building in-bound links is to have really great content on your site. People will read your content, share it, and link to it. And in return, search engines will rank it more highly.
73. Link Building Starts at Home, by P.J. Fusco, ClickZ Experts, 6-18-2008 Successful link development starts with devising an effective and consistent internal linking architecture within your own site. Aim for consistency (canonical naming) and simplicity (rewrite complicated database URLs as meaningful names).
74. It's Hip To Be Link Square, by Debra O. Mastaler, Search Engine Land, 5-6-2008 Link building is tedious and time consuming, it takes money, and a lot of dedication to researching quality partners, and it can be boring. But you should do it anyway, because it works.
75. The Coming Link-Buying Storm, by David A. Utter, WebProNews, 5-29-2008 Link buying still shows up as a strategy promoted by search professionals, says Utter. Search engines, and Google in particular, crack down hard when it suspects a site picked up inbound links in a less than orderly organic fashion.
76. How to Guaranteeably Assess, Sell and Execute a Small Business Link Building Campaign without getting sandboxed / trustboxed using the SEO Toolbar for Firefox, by Ben Fremer, Marketing Pilgrim, 5-30-2008 Focuses on the link building needs of small (local) businesses. He introduces the SEO toolbar for Firefox which allows you to see how many links your competitors have for a particular search term. He recommends doing directory submissions correctly the first time, since you only have about 2,000 total to submit to and you can't easily re-do them. Balance your anchor text wisely, so it isn't all the same in your links. Recommends a webpage of "directories we are listed in." Offers pointers for link soli
77. Link Juice: How to make people link to your website, by Pawel Szulencki, Marketing Pilgrim, 5-28-2008 Tips to get links to your site: (1) organize a contest, (2) give something away free, (3), make a "101 list," (4) submit articles to news sites, (5) sponsor non-profit organizations, (6) community websites, (7) think about new ideas.
78. Article Marketing: How To Be an Article Marketer Like No Other!, by Shannon Lilly, Marketing Pilgrim, 4-15-2008 Covers the basics of article marketing, a way to get in-context links pointed to your site. Suggests establishing yourself as an expert, targeting articles, outsourcing writing, topic ideas, and tips on submission.
79. Public Relations: The Other Important PR In Link Development, by Rae Hoffman, Search Engine Land, 3-25-2008 A detailed method for identifying and cultivating links from the most influential A-list sources in your market niche. How to develop relationships, keep track of interactions, and ask for links. With several real-world examples of results.
80. The Schizophrenia of Link Building, by Joshua Palau, iMedia Connection, 2-26-2008 Link buying is an effective marketing strategy but has an evil twin in Googlebombing, says Palau. Discusses the issues of both the value and the danger of link building.
81. Free, but not easy: How e-retailers are building web links that charm search engine spiders, by Mary Wagner, Internet Retailer, 1-1-2008 Introductory article on linking to increase search rankings.
82. Ten Tips for Buying Paid Links, by Andy Beal, Marketing Pilgrim, 12-19-2007 (1) Only buy links from highly relevant sites to your own content. (2) Don't buy if more than 5 paid links on the page. (3) Don't buy links labeled as "sponsored" or "paid." (4) Avoid footer and sidebar links if possible. (5) Vary anchor text and make it look natural. (6) Avoid the ad broker's affiliates. (7) Make sure the page ranks well for its targeted keywords. (8) Point links throughout your site. (9) Try for a contextual format link. (10) Ignore PageRank.
83. Cutting Edge Link Building Tactics, by Gareth Davies, Marketing Pilgrim, 11-23-2007 Linking building tactics from SMX London included PR links such as news releases e-mailing important influencers and bloggers. Proven directories include Dmoz, Yahoo, and BOTW. Cautioned use of link brokers, link exchanges, link networks.
84. Linkbait is the New Reciprocal Links Page, by Aaron Wall, SEO Book.com, 11-10-2007 Most people coming to your site from linkbait will forget your site quickly. The upside is diminishing as Google may discount rapid growth spikes. Rather than linkbaiting, one should look at developing a real brand.
85. Forget UGC, Discover User-Generated-Linkbait, by Tom Critchlow, Distilled - Monitor your reputation, 11-7-2007 Here's hot to develop User Generated Linkbait (UGL). (1) Find a forum in your niche, (2) spend time to post and let your name be respected, (3) start a post with the seed of an idea, (4) invite the forum community to chip in their own ideas and funny comments to grow the idea for you, (5) When the post dies down, compile all the best bits, (6) write it into linkbait for your site, (7) social media success.
86. Purchase Links or Build Website Networks?, by Roderick Ioerger, Marketing Pilgrim, 11-28-2007 Encourages long-term, established businesses to build a network of content sites that can become mini brands in their own right, rather than purchasing links.
87. The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity, by Miles Galliford, MarketingProfs, 11-13-2007 In fact, 114 ideas for developing inbound links to your site, including many you probably haven't thought about before. Along with an overview of the reasons for building links, and several resources for ongoing information on the topic.
88. Site Links And Search Volume, by Michael Gray, SearchNewz, 11-13-2007 When search volume for a certain keywords reaches a certain volume, words that were originally misspellings become real words. Discusses and illustrates how this logic is being applied to site links.
89. Reciprocal Links Are (Still) Not Dead, by Stoney deGeyter, Internet Search Engine Database, 10-17-2007 We can conclude from that that, all things being equal, reciprocating links have no more or less value than one-way links, says deGeyter, after monitoring search engine results.
90. 7.5 Rules of Selling Links - How Not to Get Penalized, by Jeremy Luebke, Marketing Pilgrim, 10-8-2007 With Google punishing link sellers the new rules are: Don't talk about selling links; don't mark links a paid, sponsored, affiliate, etc.; don't place links on your homepage or in the footer or sidebars; create content related to each link; turn down inappropriate buyers.
91. Web U: Scoring Some Link Love, by Todd Friesen, OMMA, 9-1-2007 Reciprocity can build links, says Friesen, but it’s not the only way. Warns that linking is a tricky business. A haphazard program with too many shortcuts can cause more harm than good.
92. Google Purges The Payola, by Andy Greenberg, Forbes.com, 10-3-2007 Greenberg discusses Google's growing crackdown on a practice that has created a contentious debate in search marketing circles: the buying and selling of links on Web pages.
93. LinkICE Reciprocal Link Integrity Checking Engine, by , , This free service spiders your site for links to other sites, then checks those sites for reciprocal links to your site.
94. Characteristics of a Perfect Incoming Link, by John Hacking, SiteReference, 9-10-2007 Discusses characteristics of the ideal link to your site: keyword in anchor text, on a relevant page, from an authority site, at the top of the page, one-way not reciprocal, within the body copy, without a nofollow tag, on a page with 20 or less links.
95. Link Building's Cult Of Reciprocity, by Eric Ward, Search Engine Land, 8-13-2007 The percentage of link reciprocity is not a good indicator of quality, especially with "nichified" subject matter.
96. How to Win Links and Influence People (part 1 of 3), by Jennifer Laycock, The Inside Track (ClickTracks), 8-30-2007 Build links as you would build relationships: (1) talk in terms of other people's interests, (2) make the other person feel important, (3) use names whenever possible, (4) honestly try to see things from the other person's point of view.
97. Building Inbound Links for Web Sites, by Ty Carson, SEO Newsletter (Bruce Clay LLC), 8-15-2007 Discusses the basics of inbound links: anchor text, Google Webmaster Guidelines, buying links, using press releases, link magnets, link analysis of competitor sites, and other approaches.
98. How SEOmoz Built One Million Links in Thirty-Three Months, by Randfish, SEOmoz.org, 7-2-2007 Discuss keys to linking success: content, community, and timing. With content, try new things, be timely and topical, usable and attractive. With community connections, actually care, follow up by e-mail, stay out of gossip, use personal branding and strategic name recall, and involve your connections.
99. SEO Report Card: Change Home Page Links, by Stephan Spencer, Practical Ecommerce, 6-12-2007 Suggestions for a makeover of Millcraftfurniture.com's small e-commerce site focus on improving the linking structure, and cultivating inbound links of high quality. Includes suggestions for developing link-baiting pages to attract links.
100. Avoiding Low-Quality Links and Link Networks, by Justilein Gaspard, Search Engine Watch, 5-31-2007 Information on how to judge a site as a potential for linking to your site, especially through paid links. Beware of web networks, links offered at a low price, new sites with few backlinks.