Business Blogs, Items 1 to 50

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  1. Indium Hot on Blog Portfolio, by Paul Gillin, B to B, 12-8-2009 Gillin describes electronics assembly materials company's portfolio of 85 blogs, covering microtopics involving their specialty alloys and solders used in electronics manufacturing.
  2. 13 Must Have Blog Techniques & Tools, by Maisha Walker, Inc. Magazine, 11-30-2009 Walker offers "13 of the simplest yet important tools and techniques you should be using to maximize the value of your blog" including: TweetMeme retweet counter, categories, comment moderation and your own domain name.
  3. Jekyll: Sites Made Simple, by Simon Pascal Klein, SitePoint, 11-26-2009 Setting up a Jekyll blog is relatively smooth-going and boils down to a few straightforward steps, writes Klein.
  4. 19 Blogs You Should Bookmark Right Now, by Max Chafkin, Inc Magazine, 11-1-2009 There are millions of blogs out there and most of them aren't worth your time, Chafkin writes, lists and describes the smartest bloggers, who "just might help you run a better business."
  5. Blogging Tips that Will Boost Your Conversions, by Chris Baggott, iMedia Connection, 11-23-2009 Recognize that blogging is a terrific search marketing tool and embrace it early, Baggott counsels. Blogs give you an easy way to quickly tell lots of stories frequently. The reality is that most blog traffic is coming from first-time visitors.
  6. To Blog or Not to Blog, by Maisha Walker, Inc. Magazine, 9-29-2009 Walker gives examples of the 4 types of websites you can build based on how your business attracts revenue, describes how blogs fit into the mix.
  7. IAB Tells FTC To Scrap New Blogger Rules, by Wendy Davis, Media Post, 10-15-2009 Critics reject a portion of the new guides for endorsements and testimonials recommending that bloggers should disclose the receipt of free review copies. The FTC's guides do not say that traditional media publications should make similar disclosures.
  8. Do You Really Need a Blog?, by Jean Van Rensselar, Baseline, 9-15-2009 The ideal corporate blog evolves in an atmosphere of trust in which posters don’t feel intimidated or stifled. But encouraging openness while discouraging damaging remarks is a difficult tightrope to walk, Van Rensselar writes.
  9. The Writing's on the Wall, by , Exhibitor Online, 9-1-2009 Describes how NBC Universal and other trade show exhibitors use business blogs as part of a long-term strategy for communicating with customers.
  10. Ad Shift Throws Blogs a Business Lifeline, by Claire Cain Miller, New York Times, 9-13-2009 Miller describes the business model of Sugar Inc., that has 12 blogs, 11 million readers a month and advertisers like Chanel and Sony.
  11. Four Ways That the Best Newsletters Are a Little like Blogs, by Nick Usborne, Excess Voice, 8-3-2009 Both good newsletters and good blogs seek to: (1) engage your attention at a personal level, (2) deliver timely information, (3) expand their readers' world with outbound links, and (4) invite interaction.
  12. Errata: 10 Biggest Blogging Bungles, by , Channel Insider, 9-1-2009 A well-received blog is an extremely effective tool for resellers, integrators and service providers alike to connect with current and prospective customers. Offers some of the most common blogging mistakes made by the channel.
  13. CEOs Say: How To Be An Executive Blogger, by Klaus Kneale, Forbes.com, 8-10-2009 Kneale reports that effective blogging is about listening, accepting criticism in a place where you can correct problems in real time and a powerful monitoring tool that provides invaluable insight into potential crises.
  14. Blogs Can Still Drive Big Traffic, by Chris Crum, WebProNews, 9-8-2009 You have to give bloggers something to talk about to get valuable blog traffic. It's no different than getting people to talk about you on social networks or through any other form of word-of-mouth marketing, Crum says, describing Alice.com's success.
  15. Mom Bloggers Debate Ethics Of 'Blog-Ola', by David Schaper, NPR, 7-27-2009 Discusses the free goodies, products, trips and other perks many marketers are giving to bloggers in hopes of getting favorable publicity or positive reviews. It's a hot topic among "mommy-bloggers" who are quite influential with their readers.
  16. Blogging: The Missing Link of Social Marketing, by P.J. Fusco, ClickZ, 8-12-2009 Reminds us of the importance of blogging in content creation and social media. Discusses narrow vs. broad blog focus, edgy, humorous content, product content, etc.
  17. Use Blogs to Extend Social Reach, Drive Online Sales, by Heidi Cohen, ClickZ, 6-1-2009 Rethink blogging to creating product-related content that leverages the strength of your firm's expertise. Suggests 5 ways to create blog content, 6 ways to spread blog content, 4 ways to leverage third party blogs, and how to measure blog results.
  18. FTC To Monitor Product Review Blogs for Fairness, by Deborah Yao, ECN Magazine, 6-22-2009 Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all, writes Yao.
  19. Better Blogging Improves Organic Search, by Chris Baggott, B to B, 6-17-2009 The vast majority of business blog readers are first-time visitors, and most of these people find the blogs through search. Once this reality is embraced by the organization, blogs can get a new focus and renewed energy, says Baggott.
  20. Blogging Your Way to the Top, by Scott Van Achte, StepForth Placement Services, 5-26-2009 Discusses the advantages of adding a blog to your website: increased rankings, increased traffic, credibility, and links. Recommends the WordPress platform and concludes with blog post ideas.
  21. GigaOm to Begin Subscription Service, by Olga Kharif, Business Week, 5-28-2009 For $79 a year, the widely read tech blog GigaOm will offer access to premium content, including research reports and long-form stories in such areas as wireless technology and cloud computing, Kharif reports.
  22. America's Newest Profession: Bloggers for Hire, by Mark Penn, Wall Street Journal, 4-21-2009 Blogging owes its economic model to on-line advertising. Bloggers make money if their consumers click the ads on their sites. Some sites even pay writers by the click, which is of course a system that promotes sensationalism, writes Penn.
  23. E-Commerce Site Design: Setting Up Blogs for Business, by Helen Bradley, Ecommerce-Guide.com, 3-5-2009 A basic article that explains why one should set up a blog in association with an e-commerce site. Suggests what you should post, software to use, and the importance of keeping it updated.
  24. 10 Ways to Get Your Business in on the Microblogging Craze, by Clay McDaniel, iMedia Connection, 4-2-2009 Microblogging is the process of broadcasting short, simple messages out to a private group of subscribers or over a public webpage. McDaniel explains why he says the marketing results of microblogging can be exceptional.
  25. Blogs, WordPress and Google, by Scott Van Achte, StepForth Placement Services, 3-16-2009 Offers guidelines and essential plug-ins when installing a WordPress blog. Discusses template design and settings. Then recommends these plugins: (1) SEO plug-in and (2) XML Sitemap plug-in.
  26. 10 Tips For Benefiting From Unexpected Traffic, by Chris Garrett, The Blog Herald, 2-24-2009 Sometimes we will write something and it will unexpectedly deliver you lots of traffic without you needing to do anything. Garrett offers ways to properly benefit from this attention.
  27. The Twitter Numbers Game, by Bill Nickerson, TwiTip, 2-20-2009 There are 2 very important numbers in Twitter that often give rise to confusion. The first is Following which counts how many people you are listening to. The other number is Followers. This counts how many people are listening to you, Nickerson explains.
  28. Twitter Etiquette: Five Dos and Don'ts, by C.G. Lynch, CIO, 2-10-2009 Twitter beginners need to understand the rules of etiquette for the service. Before you stick a foot measuring 140-characters-or-less in your mouth, check out advice on how to follow and un-follow, share politely, direct message appropriately, and more.
  29. 13 Quick Tips to Make Your Blog STAND OUT from the Crowd, by Darren Rowse, ProBlogger, 2-5-2009 Rowse's 13 points include: pick a unique topic (easier said than done), be prolific, express an opinion, use titles with bling, drive people to your archives.
  30. Blogging Can Make You Money, Even if Your Blog Doesn’t, by Josh Catone, SitePoint, 2-12-2009 It’s true that most blogs don’t make money directly, but Catone explains that it’s also true that a large number of bloggers make a lot of money as a result of their blogs.
  31. The Power of Blogging with A Long Term View, by Darren Rowse, ProBlogger, 11-25-2008 With enough time and patience you can build a successful blog, although it may take anywhere from 6 months to 2 years, Rowse says. The bigger your base of content, the better your base traffic number over time, the better chance of long term success.
  32. A Modest Blogging Proposal, by Ben Kunz, Business Week, 12-30-2008 By inserting a brand promotion directly into a blog post, a blogger is giving the recipient no choice but to receive the message, Kumz writes, exploring the "pay per post" business model.
  33. Blogs Find Favor as Buying Guides, by Jeff Vandam, New York Times, 12-21-2008 Half of blog readers said blogs were useful when they were considering what purchases to make, and more than half of that group said they looked at a blog just when they were about to buy something, Vandam reports.
  34. All I Want for Tweetmas, by Brad Stone, New York Times, 12-18-2008 Twitter has successfully captured the attention and energies of third-party developers, Stone reports. Says Tweetmas and other tools speak to the larger wave of innovation that is making the service much more than the sum of its parts.
  35. Can Twitter Really Help Your Business?, by , Huliq News, 12-21-2008 Offers ideas for using Twitter to connect with your customers. Notes that the point of using Twitter to connect with your customers is to continually provide them with something useful, valuable, or interesting that they look forward to receiving.
  36. A Crash Course in Comments, by Chris Brogan, Chris Brogan, 1-21-2009 Comments are currency, says Brogan. They are the ultimate in social proof, because if we’re all supposed to be about joining the conversation. Offers 5 basic steps and 10 additional points on increasing comments on your blog.
  37. 21 of the Best WordPress Plugins for New Blogs, by Andy Beal, Marketing Pilgrim, 12-15-2008 Master blogger Andy Beal describes 21 plugins for the popular WordPress blog site, including: Ad Rotator, Best Contact Form, FeedFooter, SEO Title Tag, and others.
  38. PowerReviews Express: Affordable Customer Reviews, by Michelle Megna, Ecommerce-Guide.com, 12-1-2008 Reviews PowerReviews Express, software that can put customer reviews on small business e-commerce sites. Includes full Content Moderation services. It is embedded in a site with a few lines of JavaScript code. Starts at $80/month and scales up by traffic numbers.
  39. Google's Best Practices for Bloggers, by , Google, 11-24-2008 Google's new suggestions for bloggers include: write well and often, follow webmaster guidelines, categorize posts, make your blog easy to find and crawl, limit comment spam, check tips for affiliate sites. Each post should have a descriptive title, publish a feed, connect with the community.
  40. How Blogs Drive More Sales Than Social Media Sites, by Heidi Cohen, ClickZ, 11-20-2008 Blogs influence roughly one in five readers at important purchase-decision stages, according to BuzzLogic and JupiterResearch's "Harnessing the Power of Blogs" report. Author explains 5 marketing reasons to use blogs, 3 blog-related considerations, and 5 blog metrics to track.
  41. Blogs And Mainstream Media Intersect, by Jack Loechner, Media Post, 11-26-2008 Research shows the majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800. The mean annual revenue is $6,000. Global snapshot of bloggers.
  42. Corporate Blogging: You’re Doing It Wrong, by Josh Catone, SitePoint, 12-12-2008 Catone reports research finding that just 16% of US online adults think that corporate blogs are a trusted source of information. Offers 7 tips, chart of trusted information sources.
  43. In a Twitter Age, Even Layoffs Are on the Company Blog, by Claire Cain Miller, International Herald Tribune, 11-5-2008 Companies feel pressure to break bad news on their own blogs so that they can better control the message, writes Cain Miller, as gossip blogs often publish bad news before the companies are able to.
  44. A Cold Call, a Blog, and a $20 Million Lawsuit, by Jess McCuan, Inc. Magazine, 11-1-2008 As CEO blogs proliferate, so will the legal issues, says McCuan. Reports Seth Godin's warning bloggers that they: "…have to understand that their words will be out there and widely seen."
  45. Twitter, Flickr, Facebook Make Blogs Look So 2004, by Paul Boutin, Wired, 10-20-2008 Writing a weblog today isn't the bright idea it was four years ago, Boutin advises. A stand-alone commentator can't keep up with a team of pro writers cranking out up to 30 posts a day. Twitter lets amateurs quit agonizing over their writing.
  46. Blog Monetization: Worry About Content First, by Beth Negus Viveiros, Chief Marketer, 10-15-2008 Marketers first need to generate a wealth of quality content and a steady stream of visitors before thinking about making money off the operation. Then look for Google AdSense ads and affiliate links.
  47. Widen Enterprises Incorporates Blogging into Search Effort, by Christopher Hosford, B to B, 10-8-2008 Hosford reports that company providing management and archiving of rich media found that 33% of all inbound leads since the program was launched have come directly from their blogs, and incremental sales up 7%.
  48. Blogging for Dollars, by Michael Agger, Slate Magazine, 10-1-2008 Blogs with 100,000 or more unique visitors a month earn an average of $75,000 annually, Agger reports. Talks about ways of monetizing blogs, challenges.
  49. The Changing Blogosphere, by Reid Goldsborough, Information Today, 10-1-2008 Goldsborough summarizes the latest "State of the Blogosphere" report from Technorati.
  50. Twittering From the Cradle, by Camille Sweeney, The New York Times, 9-10-2008 Sweeney describes Totspot, a site billed as Facebook for children, including babies whose parents are "shaping their children’s online identities even before they are diaper-free."
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