Office & Business Supplies Cases, Items 1 to 18
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- Close-up with Juanita James, CMO, Pitney Bowes, by Kate Maddox, B to B, 8-31-2009 Driven by factors including declining mail volume and increased competition, Pitney Bowes launched a new strategic platform in 2009 that positions the company as a provider of broad business solutions. Maddox reports on company's mix of marketing tools.
- Many Happy Returns: OfficeMax Brings Back ElfYourself, by Laurie Sullivan, Media Post, 11-17-2008 Sullivan writes that the ElfYourself online campaign ties together print ads, in-store displays, catalogs, promotional mailings, OfficeMax.com, and a Facebook page with a widget that enables users to place elf videos on profiles.
- Ink Supplier in the Black With Big Blue, by James Maguire, ECommerce-Guide, 6-6-2005 Successful discount printer cartridge e-tailer Carrot Ink relies on IBM's Websphere e-commerce platform to operate its complex online catalog and sales engine. Key features are the software's ability to generate 2,200 product categories on the fly and on demand.
- Staples Spiffs up its Online Rebate System, by Beth Sanders, Catalog Age, 1-1-2005 Tells how, to gain sales and goodwill, office supplies giant Staples recently introduced Easy Rebates, a system that enables customers to submit their manufacturer-rebate requests online.
- Case 007: Office Depot - Making Liquid Code, by David Carr, Baseline Magazine, 12-1-2001 Reports that Office Depot has consciously managed its technology investments to deliver consistency and convenience to customers, regardless of which interaction medium customers choose. Says company's Web performance translates into customer loyalty.
- Staples: Where Brick Meets Click, by Jason Black, Internet World, 9-1-2001 Office supply retailer expects its Internet-enabled in-store "access points" to help drive customer sales across multiple channels of its business. With just 5% of its sales through Staples.com, company says there is plenty of room to grow.
- Staples.com: Yeah, it's usable, by Sarah L. Roberts-Witt, PC Magazine, 9-6-2001 Describes Staples commitment to usability. Jupiter Media Metrix ranks Staples.com as the leading office supply site for small businesses. Changes in registration process decreased drop-off rate by 53%.
- Office Depot's E-Diva, by , Business Week, 8-6-2001 Reports that 40% of Office Depot's major customers are using its online network to buy everything from furniture to paper clips. Online sales of$982 million in sales in 2000 was nearly double that of its biggest competitor, Staples Inc.
- Staples: Where Brick Meets Click, by Jason Black, Internet World, 9-1-2001 Office supplies company reports that despite concern that online sales might cannibalize in-store sales, that has not been the case. Says customers that shop on all three channels (retail, catalog, and Web) are worth 4.5 more than store-only shoppers.
- Staples ’E-Business Staples, by Debby Young, Line56 Magazine, 5-15-2001 Explores whether the super-store pioneer can become the cyber-store pioneer. Notes that its B2B e-commerce effort is not successful. Company admits it wasted time and energy pursuing partnership requests, early marketplaces.
- Thinking Small, by Meg Mitchell Moore, Darwin Magazine, 5-1-2001 Reviews Best Buy's in-store technology for understanding customers and promotion of its click-and-mortar synergy, where customers can order a product over the Web and pick it up in a store the next day to avoid shipping fees.
- Office Depot Inc., by , Business Week, 5-14-2001 Describes what made office products retailer the second-largest e-tailer in the world, after Amazon.com. Looks to raise percentage of its customers buying online from 40% to 50% by the end of 2001. Plans to expand beyond office supplies.
- Office supplies - Pushing the envelope, by John Gaffney, Revolution Magazine, 3-9-2001 Describes Staples' tri-channel strategy to let customers shop where they want: via the web, in its own stores (which also have kiosks linked to its website), and through its catalog. Website allows companies to configure their own accounts.
- Be An Early Adapter, by Kevin Hogan, Business 2.0, 3-12-2001 Suggests not to be a first mover, but rather a best mover. Describes Staples.com and its path to success, with more than 300,000 monthly repeat users in 2000, up five-fold from the year before, compared with competitors struggling to stem losses.
- Taking the Net Offline - Prelude to a Kiosk?, by Keith Regan, E-Commerce Times, 2-13-2001 In the realm of brick-and-click e-tail, in-store kiosks are the apparent coming thing, for example at Staples office supply stores. The potential is enormous, but so far the kiosks are too complicated to succeed. And consumers who don't use the Web to shop now aren't going to use e-commerce kiosks just because they're in the store.
- Help Is A Handshake Away, by Eric Chabrow, Information Week, 11-13-2000 Describes how office supplier Staples is linking its Internet site to store cash registers by using e-service providers. Reports on survey of e-service providers, challenges, criteria for selecting vendors, business issues impacting decisions.
- Will E-Commerce Save Mom-and-Pop Office Suppliers?, by Chet Dembeck, E-Commerce Times, 7-13-1999 Smaller mom-and-pop office supply stores face a tough uphill battle competing in e-commerce, given the dominance of major players like Staple, Office Depot and OfficeMax. Distributor United Stationers offers them hope by building web storefronts for their 20,000 customers, mostly small retailers.
- Onliner Joins Office Supply Ranks, by Connie Guglielmo, Inter@ctive Week, 9-21-1998 Online Office Supplies Co. (http://www.onlineofficesupplies.com), seeks to create the Web's latest category killer: a one-stop shop for discounted office supplies. Also discusses competitors: Office Depot, Office Max, and Office City.
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