Mobile Commerce, Items 1 to 50

"Mobile Commerce" includes 356 items
This page contains items 1 to 50

1. What To Look For In Mobile In 2010, by Jake Seid, mocoNews, 12-14-2009 Among other predictions, Seid explains why virtual goods means real revenue in mobile and that we’re still a long way off from mobile-app developers being able to create true direct-to-consumer offerings like their cousins in the web world.
2. Are You Ready for the iEconomy?, by Om Malik, Business Week, 1-3-2010 Mobile credit-card readers from the companies such as Mophie and Square have the potential to transform the iPhone and iPod touch into engines of e-commerce, Malik writes.
3. Upward Mobility, by Jeremy Nedelka, 1 to 1, 12-18-2009 Every stage of the customer lifecycle is impacted by mobile's growth, Nedelka writes. Describes successes of companies doing mobile branding, advertising, marketing, loyalty programs, sales and service.
4. Twitter Co-founder Takes Aim at Mobile Payments, by Rachel Metz, ECN, 12-30-2009 Metz describes a tiny credit card terminal that plugs into the headphone jack of an iPhone that makes it easier to complete a credit card transaction, whether you're a street vendor selling T-shirts or an individual settling a lunch tab with a friend.
5. Mobile commerce has arrived, by Bill Siwicki, Internet Retailer, 11-1-2009 112 retailers have 153 m-commerce sites and apps. Monthly traffic to the top sites is in the millions. And consumers are buying. While hurdles remain before m-commerce can be called mainstream, pioneering retailers are stockpiling valuable lessons.
6. How to Boost Sales with Mobile Coupons, by Nitasha Tiku, Inc. Magazine, 12-1-2009 Although cell-phone owners still seem resistant to the idea of advertisers randomly pinging their phones, Tiku reports study showing that 37% of consumers would be interested in participating in a mobile customer-loyalty program.
7. Mobile Predictions for 2010, by Noah Elkin, iMedia Connection, 11-30-2009 Mobile advertising and marketing are not going to "explode" next year or even the year after. Instead, mobile will continue to grow incrementally as more brands and agencies fold it into their marketing mix, Elkin predicts.
8. Mobile as Marketing Medium, by Ellis Booker, B to B, 11-16-2009 Booker reviews trends in mobile hardware (e-readers) and the mobile advertising industry.
9. Almost As Good As A Sandwich Board, by Jack Loechner, Media Post, 10-27-2009 Loechner discusses research report showing that American consumers are receptive to opt-in mobile marketing messages from brick-and-mortar businesses. Lists items of special interest in receiving information about.
10. Managing Your Mobile-Content Risk, by , CRM Daily, 11-9-2009 mobile content includes both recurring and transaction-based revenue streams that may vary in pricing and complexity based on whether the provider delivers the content or the customers accesses and transacts their own content.
11. Making Smart Use of Mobile Customer Data, by Bengt Nordstrom, CRM Daily, 10-19-2009 Internet companies such as Skype, Apple and Facebook are starting to build direct relationships of their own with mobile users, Nordstrom writes. Mobile manufacturers are also building direct relationships with customers.
12. Got a Mobile Strategy? Start Connecting with Customers' Smartphones, by Mary Brandel, Computer World, 10-5-2009 It's time to develop a mobile marketing strategy, and learn from previous mistakes. Mobile strategies must be well conceived, based not on the behavior of "typical" mobile phone users but on the actual behavior of your own customers, Brandel writes.
13. Gestures Will Shake Up the Mobile User Experience, by Mikael Ricknäs, Computer World, 10-19-2009 The use of gestures and movements to control phones has already started to take off, Ricknäs predicts. Describes "shake to undo" and rejecting calls by turning a phone upside down. File sharing by touching 2 devices may be developed soon.
14. Mobile Internet Engagement and Ad Clickthroughs Out of Sync, by Jack Loechner, MediaPost, 9-23-2009 Loechner reports study findings of smartphone owners, including top 3 elements that most influence their decision to return to a mobile Internet site: speed at which site loads, ease of navigation on the site, quality of site's content.
15. Mobile Coupons and Social Networking Have Customers Reaching Out to Businesses, by Les O'Dell, The Southern, 9-27-2009 For advertisers using social networking sites such as Facebook and Twitter and through targeted text messages to cellular phones, it is a way to make customers feel as though they are part of the business or organization.
16. M-Commerce's Big Moment, by Olga Kharif, Business Week, 10-11-2009 Thanks to the growing popularity of smartphones with rich, detailed Web browsers and easy-to-use keyboards, consumers across the country are finally using wireless devices to buy physical items, Kharif writes.
17. A Starter Guide to Mobile Coupons, by Bob Bentz, iMedia Connection, 10-14-2009 The mobile phone is quickly becoming the go-to medium for couponing. As mobile advertising struggles to gain acceptance, it is chipping away at the 300 billion paper coupons issued every year in the U.S., writes Bentz. Offers tips to get started.
18. Mobile Search Puts Web CTRs To Shame, by Laurie Sullivan, Media Post, 9-14-2009 Mobile networks report click-through rates between 5% and 15% on mobile campaigns, vs. the desktop Web's average of 2%. For many, paid search on mobile devices will become the logical first step in mobile advertising and marketing, Sullivan says.
19. 3 Tips for Encouraging Social Connections Anywhere, by Kate Berg, iMedia Connection, 10-8-2009 Some of the early adopters of mobile social networking are promoters and event planners who have seen firsthand the extraordinary marketing power achieved from connecting a targeted group of people to information that is live, writes Berg.
20. 5 Guidelines for Marketing on Touch Screens, by Steve Ives, iMedia Connection, 9-18-2009 Touch screen phones offer users a more engaging experience that provides the opportunity to present them with the right content at the right time. Ives suggests making your content shareable, as mobile devices are super-social devices.
21. 5 Guidelines for Marketing on Touch Screens, by Steve Ives, iMedia Connection, 9-18-2009 Marketers need to understand the new ways in which people are searching for, browsing through, and interacting with digital content on touch screen phones, says Ives. Is your content or service goal-driven or recreational, for example.
22. Nokia Dials Up Mobile Payments, by Marin Perez, Information Week, 8-26-2009 Perez describes how consumers will be able to use their cell phones to send money to other people, pay for products, recharge prepaid SIM cards, and pay utility bills.
23. Web May Be Ultimate Mobile Platform, by Marin Perez, Information Week, 7-16-2009 Google, Nokia, and Palm agree that the challenge of supporting multiple mobile platforms is advancing the mobile Web as the future of delivering rich apps to consumers, Perez reports.
24. Can a 'URL Killer' Save Our Text-Weary Thumbs?, by Garrick Schmitt, Advertising Age, 7-28-2009 Schmitt explains that QR codes are 2D bar codes that contain small bits of data, such as URL strings, phone numbers and e-mail addresses. A user launches a "reader" on their mobile device and takes a snapshot of the image to launch a URL.
25. Phones Are Either Swiss Army Knives Or Cameras, by Mark Walsh, Media Post, 7-23-2009 A Pew Research Center study on wireless Internet use showed steady gains in the proportion of people accessing the mobile Web. Chart of mobile data and communications activity on a typical day.
26. Mobile Usability, by Jakob Nielsen, Alertbox, 7-20-2009 In user testing, website use on mobile devices got very low scores, especially when users accessed "full" sites that weren't designed for mobile.
27. One-third of Americans now access the mobile web, survey finds, by , Internet Retailer, 7-31-2009 According to a study by Pew Internet Project, 32% of Americans have used a conventional mobile phone or smartphone to access the Internet to check e-mail, send instant messages, or seek information, up from 24% 16 months ago. On a typical day 19% of Americans use the Internet on a mobile phone, up 73% from 16 months ago.
28. Mobile Commerce in Four Steps, by Armando Roggio, Practical eCommerce, 7-7-2009 Discusses the rise of mobile e-commerce, then steps to accomplish it: (1) empower site search, (2) prepare your CSS, (3) consider additional payment options, and (4) market to mobile customers.
29. Have You Got Change for a Phone?, by Rebecca Lieb, ClickZ, 6-19-2009 Discusses predictions of the growth of mobile payment transactions and PayPal's current application.
30. M-commerce is catching on: 5% of the top 500 e-retailers offer mobile sites, by , Internet Retailer, 6-9-2009 5% of the largest e-retailers offer m-commerce sites or iPhone-optimized m-commerce sites, according to Acquity Group. The leaders are mass merchants, with apparel/accessories and books/music/video and flowers gifts tying for second.
31. Boku Launches Mobile Payments For Virtual Bling, by Antone Gonsalves, Information Week, 6-16-2009 Gonsalves describes a simplified payment service enabling people to charge the online purchases by typing in their mobile phone number, making transactions possible for people without credit cards.
32. Super-Marketing: Safeway Chains Offer Mobile Coupons, by Erik Sass, Media Post, 5-27-2009 Shoppers with a loyalty card can select digital coupons by visiting the store's Web site on their computer or mobile device. The selected coupons are registered on their loyalty account, automatically deducted when the cashier swipes their loyalty card.
33. CRM in the Palm of Your Hand, by Jim Dickie, Destination CRM, 7-1-2009 Dickie describes 3 primary factors contributing to the increased interest in mobile CRM: better devices, increased sophistication among users, and applications and software that are finally worth using. Examples.
34. Mobile Apps' Brush with Greatness, by Arik Hesseldahl and Peter Burrows, Business Week, 6-4-2009 Hesseldahl and Burrows describe how large sums of money are made by software designers selling their applications for the iPhone and other wireless devices.
35. Danoo Intros Interactive Mobile Ad Campaign, by Marin Perez, Information Week, 6-11-2009 Digital location-based advertising company will offer downloadable mobile content via Bluetooth and Wi-Fi at venues like coffee houses, airports, and cafes, Perez reports.
36. Report: Local Mobile Advertising Poised to Grow, by Katy Bachman, Media Week, 5-21-2009 The framework for the emerging local mobile ad market is finally in place, according to a forecast, Bachman reports. By 2013, local mobile ad revenue is expected to reach more than $3.1 billion, up from $160 million in 2008.
37. Alcatel Gets Into Mobile Ads, by Sara Silver and Emily Steel, The Wall Street Journal, 5-21-2009 French telecom-equipment maker a service that will let cellphone carriers offer their customers tailored alerts about a sale at a favorite store or a bank's closest ATM.
38. Mobile Commerce Apps Gaining Ground in U.S., by Matt Hamblen, CIO, 5-5-2009 While mobile payment and commerce applications are growing in the U.S., adoption of Near Field Communications (NFC) technology allowing mobile phone users to pay for a subway ride or a grocery store purchase with a tap is years away,say observers.
39. Shopping On the Go, by Jessica Tsai, Destination CRM, 5-1-2009 Even when not used to transact, mobile phones integrated into the in-store shopping experience increased likelihood to purchase by 6%, according to a study. Graphic: how shoppers are using mobile devices.
40. 6 Rules to Follow when Marketing in Our Portable World, by Andreas Roell, iMedia Connection, 5-18-2009 Reaching consumers while they are on the move means there is additional access, but consumers are not in the same mindset. Marketers should be wary that consumers may not always be ready for a "commercial break." Offers new rules for mobile commerce.
41. Pay-by-Cellphone Meters Considered in Montgomery, by Lori Aratani, The Washington Post, 5-18-2009 Cellphone parking is one of a growing number of services and products people can purchase using cellphones. In Asia and Europe, people can buy groceries and movie tickets with cellphones and even use them for banking.
42. Five Things About Mobile You Should Consider, by Eric Bader, ClickZ, 3-19-2009 Rather than look at mobile marketing narrowly consider: (1) mobile is more than cell phones but consumers, (2) not just a digital medium, but opportunities for brands, (3) a computer in your pocket, (4) voice capability, and (5) applications.
43. Right Time, Right Price for Mobile Phone Applications, by Maija Palmer, Financial Times, 4-9-2009 Palmer describes the rapidly growing market for mobile phone applications, pricing and opportunities for developers.
44. Opera Teams Up With Ford, Virgin Mobile, by Marin Perez, Information Week, 4-2-2009 Opera Software's browser will be preloaded on the Ford Work Solutions in-dash computer, which features a 6.5-inch, high-resolution touch screen and a cellular broadband connection, Perez reports.
45. International Markets Are Sold on M-commerce, by Jeremy Nedelka, 1 to 1, 2-23-2009 Purchasing via mobile device is commonplace in some regions and growing rapidly in others. Nedelka explains how mobile e-commerce is growing in Africa, the Philippines and China.
46. ComScore: Daily Mobile News Consumers Double, by Mark Walsh, Media Post, 3-16-2009 About 22.4 million U.S. mobile users checked their phones for news each day in January 2009, compared to only 10.8 million in the year-earlier period and those who visited social networking sites or blogs on their phones grew even faster, Walsh reports.
47. Look for Performance Based Mobile Ads from JumpTap, by Kristina Knight, BizReport, 4-17-2009 Knight describes mobile ad platform platformthat works by tapping into mobile consumers' search and browsing history as well as their location. The information is then profiled and matched to display and text ads; the ads are then served to the consumer.
48. Mobile Sales Channel Picks Up Momentum, by Jeremy Nedelka, 1 to 1, 2-23-2009 With a few exceptions (e.g. Amazon and QVC), the U.S. m-commerce market is virtually nonexistent, Nedelka reports. Reviews mobile options such as "send to mobile" that allows customers to forward product or company information to their phone.
49. How to Direct Consumer Attention to the Small Screen, by Jeff Hasen, iMedia Connection, 3-10-2009 Hasen explains how the simple use of mobile can build a large database of engaged fans for any existing event with an audience, such as a concert, and why some companies have found that less is more when it comes to event marketing
50. Live Streaming On-the-Go, by Max Bloom, Streaming Media, 2-12-2009 Competition among new services offering live video streaming from mobile devices is fierce, with a hodgepodge of diverse business models reflecting alternative visions of the future of mobile streaming, Bloom writes.