Misc. E-Commerce, Items 1 to 50
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- Facebook, Mobile Phones and the Future of Shopping, by Kim S. Nash, CIO, 11-24-2009 Smart retailers are going into the hands of cellphone and laptop-carrying consumers who want to shop right now, wherever they happen to be sipping their lattes or watching their kids' soccer games, Nash writes.
- Websites to Help Streamline Your Shipping, by Shivani Vora, Inc. Magazine, 11-1-2009 Printing labels, calculating postage rates, and managing addresses means that shipping can be time-consuming and expensive. Vora describes 2 sites that can help: Stamps.com and Trueship.
- Small Programs with Big Impacts, by Karen J. Bannan, B to B, 10-12-2009 Companies that have retreated from traditional media continue to fund their digital initiatives, or at least protect these programs from significant cutbacks., writes Bannan. Marketers are testing video, user-generated content and games.
- Selling Directly to Consumers from Your Web Site, by Karen E. Klein, CRM Daily, 8-18-2009 Once your company is branded and your site looks professional, is consistent, and offers compelling information about your product and how to order it, concentrate on attracting traffic through low-cost online advertising.
- SeeWhy Takes Complex Event Processing To Web Analytics, by Antone Gonsalves, Intelligent Enterprise, 5-8-2009 Gonsalves describes a free online service called Abandonment Tracker that helps companies reach out to Web site visitors who abandon shopping carts or start, but never complete, registration forms and other processes.
- Stop Making It Hard For People To Give You Their Money, by Jason Lee Miller, WebProNews, 5-16-2009 Miller cites some statistics: 75% of those clicking the “forgot password” button don’t come back to finish the purchase; 23% abandon the checkout process at the first sign of a registration prompt.
- SEM To Acquire, Email To Retain, As E-Commerce Grows, by Jack Loechner, Research Brief, 5-14-2009 E-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008, Loechner reports of new study. Spending will increase the most for search, followed by e-mail and social marketing.
- Web 2.0: The Power Of Less, by Thomas Claburn, Information Week, 4-2-2009 Claburn discusses the Web's future, including the semantic Web, the social Web, the mobile Web and the sensor Web, which is the linkage of real-world data sources to the Internet. Companies that survive learn how to use the Web as a platform, say experts.
- Google's Stimulus Package: A Venture Capital Fund, by Thomas Claburn, Information Week, 3-31-2009 Google has changed its focus from buying startups to funding them, Claburn reports. The company will invest up to $100 million in consumer Internet, software, hardware, clean-tech, bio-tech, and health care startups through Google Ventures.
- Changing the Channel on Advertising, by Eileen Mullan, EContent, 1-20-2009 Some say widgets and social networking are the wave of the future when it comes to getting your message across, but others say there’s just no way to know which avenues will turn out to be the best paths to reach audiences, Mullan reports.
- Leading Merchants Optimizing Online, by Jack Loechner, Media Post, 2-12-2009 Leading merchants are optimizing merchandising to get sales, Loechner reports, including limited-time-only promotions, gift with purchase and free shipping. Table comparing strategies of 4th quarter 2008 vs. 4th quarter 2007.
- What Reaction Do Consumers Have to Negative Reviews?, by Helen Leggatt, Biz Report, 2-4-2009 Leggatt discusses the questions: do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written reviews hold more weight?
- The Appeal of Web Retailing Grows, by Jayne ODonnell, CRM Daily, 11-6-2008 There can be hundreds of combinations of computer-operating systems, browsers and monitor resolutions used by consumers. Retailers have to make sure all content is visible to visitors and all functions (such as the checkout button) work no matter what.
- Determining Where to Sell Online for SMBs, by , CRM Daily, 11-11-2008 Online auctions, which eBay pioneered, may be a good choice for selling unique or hard-to-find items. But with the novelty of auctions gone, and shoppers looking for faster transactions, the auction format won't work for commodity-priced items.
- A Haven For Virtual Companies, by Max Chafkin, Inc. Magazine, 7-1-2008 The state of Vermont will allow any private company to register in Vermont by using e-mail, instant messaging, or other software programs, without opening a physical office, holding an in-person meeting, or filing a single sheet of paper.
- Monetization Dominates Digital Media Conference Discussions, by Eric Schumacher-Rasmussen, Streaming Media, 6-26-2008 Highlights discussion on monetization and profitability of online video, mobile entertainment, and digital music. "Someone is going to figure out how to give added value to the consumer that they'll want to pay for."
- Which Online Retailers Have the Most Satisfied Customers and What You Can Do to Improve Your E-Commerce Efforts, by Thomas Wailgum, CIO, 5-21-2008 Wondering how to improve your company's e-commerce operations and increase customer loyalty, sales and word of mouth? Just follow the customer satisfaction strategies of Netflix.com, QVC.com and Amazon.com, advises Wailgum.
- The Internet Runs on Ad Billions, by Randall Rothenberg, CIO Today, 4-14-2008 The ad-supported Internet has become the great equalizer. Tinkering with this powerful economic engine, particularly through government regulation, could render the Internet both less efficient and less effective, warns Rothenberg.
- How to Sell Content in a Free-Content World, by Brock Ferguson, Sitepoint, 3-7-2008 Provides 5 tips that will keep your subscription web site profitable, whether it is an online magazine, a money-making web site, a private community with memberships, or just a web site with unique, in-demand content.
- Resolutions for 2008: Optimize, Nurture, and Act, by Shane Atchison, ClickZ Experts, 1-10-2008 Core principles of improving your online business in the coming year: put search optimization at the top of your action list, keep optimizing pages, get more from your statistics and analytics, and keep pushing the design envelope.
- The Online/In-store Answer for Etailers, by Kristina Knight, BizReport, 2-12-2008 Ecommerce hubs are working hard to improve their websites to increase user engagement and revenue. Some indicators point to in-store pick-up being the key for future online shopping.
- Behold the Broadband Value Circle, by Jonathan Sallet and Steven Weber, Business Week, 1-11-2007 Describes the Broadband Value Circle, where the individual customer, who both consumes and creates content, stands only a single step away from all the businesses that contribute to the complete broadband experience.
- Triumphs and Travails of 2007, by Doug Bartholomew, David F. Carr, et al., , 11-30-2007 Google threatened old-guard technology companies in 2007 with a series of moves that may make it the most powerful IT company ever, write authors. Other recounts of upsides and downsides of technology developments in 2007.
- 8 Top Tips for Young Entrepreneurs, by Akash Mehta, Sitepoint, 1-11-2008 Young people with ambition strive to make their mark on the Web, but many great potential start-ups never take wing because of the challenges facing young entrepreneurs. Akash outlines 8 invaluable tips for young entrepreneurs.
- 10 New Year Resolutions to Boost your Business, by Miles Burke, Sitepoint, 12-21-2007 Resolution 6: Web workers should take stock of your own tools and techniques, and look for methods of creating assets that you can monetize, or better still, will generate recurring income.
- Second Chance for Second Life, by Robert Bloomfield, Technology Review, 1-1-2008 Bloomfield hopes regulators will give markets such as Second Life's enough freedom for us to learn something about how to regulate real-world markets, and when not to try.
- Great Ecommerce Ideas, by Practical eCommerce Staff, Practical Ecommerce, 12-17-2007 10 seasoned e-commerce professionals offer quick tips for boosting online sales and marketing, such as spending an hour a week researching negative keywords for PPC campaigns, and developing a Facebook application.
- More Great Ecommerce Ideas, by Practical eCommerce Staff, Practical Ecommerce, 12-26-2007 10 quick-action tips for improving online sales and marketing results, from top marketers, including product-specific lead capture on product pages, placing product feature videos on product pages, and bidding PPC according to gross profit calculations.
- Nine Ways to Increase Customer Loyalty, by Kyle LaMalfa, E-Commerce Times, 11-27-2007 The basic principles of engaging customers and increasing their loyalty by handling concerns or complaints effectively, and by obtaining, structuring and acting constructively on customer feedback.
- World Wide Web: Land of Free Stuff, by Douglas MacMillan, Business Week, 11-19-2007 MacMillan lists multitudes of freeWeb offerings, reports experts' belief that the "loss leader" model of marketers making one product or service free or cheap to drive sales to other offerings will be around for a long time.
- Clicks for Cash, by Michael Fitzgerald, Inc. Magazine, 12-1-2007 Reviews the "best for," drawbacks, "what's cool" and what free ads pay when you use 6 different services: Google AdSense, AdBrite, AuctionAds, Chitika eMiniMalls, Vizu Answers and ValueClick
- Move Over, 'Cyber Monday', by Catherine Holahan, Business Week, 11-26-2007 Online retailers, bracing for a record holiday season, say their busiest day will come in December's second week; eBay calls it "Green Monday" - a reference to cash rather than eco-friendly shopping.
- Marketing Automation Solutions for Startups, Part 1, by Andrew K. Burger, E-Commerce Times, 10-25-2007 Advice for small and start-up e-tailers from marketing automation experts at MerchantAdvantage, FastCommerce, VevoCart and Affect Strategies. Focus is on outsourcing vs. do it yourself.
- Six Cyber Monday Marketing Tips, by Michelle Megna, ECommerce-Guide, 11-15-2007 With the holidays quickly approaching, what can you do to help increase sales from your online store? Create product bundle gift packages, offer free gifts with purchases over a certain amount, give customers a way to spread the word.
- What if Your Business Model Changed Every Four Hours?, by Jason Burby, ClickZ Experts, 10-23-2007 Increasingly, the reasons and attitudes that customers hold when they visit your site are in a state of flux. The most successful e-commerce sites will find a way to meet their site visitors changing needs, beliefs, attitudes, and trigger points.
- The Strange World of 3-D E-Commerce, by Evan Schuman, CIO Insight, 10-25-2007 Schuman explains why the line between Web transactions and science fiction gets blurry when e-commerce, avatars and 3-D interactive environments meet.
- Ready, Set, e-Commerce!, by Jessica Tsai, Destination CRM, 10-25-2007 A new $60,000 award recognizing innovative e-commerce solutions hopes to motivate "fresh and unusual" ideas. The competition is as wide open as possible with no geographic or industry-specific constraints. Lists applicant requirements.
- New Optimism for Online Retail Marketing Opportunities, by Hollis Thomases, ClickZ Experts, 9-25-2007 Advice and insights for online retailers from the Shop.org annual summit conference, suggesting that e-commerce still has a lot of room for growth if e-tailers focus on making the online shopping experience as easy as the offline one.
- Getting to Know Web Visitors Key to Improving Lead Management, by James W. Obermayer, B to B, 8-13-2007 Advises web marketers to ask for the visitor's full name and address, and maybe 4 profile questions in the "contact us" section of the Web site to qualify about 65% of all inquiries, as the ones without intent to buy will skip the questions.
- Catalogs Can Complement An eCommerce Site, by Pat Callahan, Practical Ecommerce, 8-19-2007 Is a printed mail order catalog an appropriate multichannel tool for a small or medium e-commerce store? Case study of Latienda.com shows that a small, low-cost catalog can increase sales significantly without cutting into established online business.
- "Flick to Click" New Shopping Trend, by Helen Leggatt, BizReport, 8-15-2007 British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. Observes that consumers are embracing the mix of old and new media.
- 'Whateveritis' 3.0 Has the Customer in Mind, by John Gaffney, 1 to 1, 6-11-2007 It has been called Web 3.0. It has been called Biz 3.0. It has been called enablement. Call it what you will, but the next generation of Internet applications are highly customer-focused, observes Gaffney.
- Owning E-commerce Technology, by Simon MacGibbon and Jeff Schumacher, Destination CRM, 7-1-2007 Companies evaluating their options for accelerating, starting up, redesigning, or reducing the costs of their e-commerce technology should take a good look at a hosting option, say MacGibbon and Schumacher.
- Decentralized Commerce, by Jack Aaronson, ClickZ Experts, 6-1-2007 Snocap is an example of decentralized e-commerce, it's a widget within social networking site MySpace that allows users to sell their music from directly within the online MP3 player. Taking the sales process outside a typical webstore environment, to buyers wherever they are on the web, is going to become a common practice.
- Here Come the Brides, by Tessa Wegert, ClickZ Experts, 5-24-2007 Every year in the U.S., young brides to be spend $161 billion on wedding-related goods and services, and a huge percentage of the spending is done online. You can generate sales in many product niches by marketing to the wedding planners. Custom-printed M&M's, anyone?
- Seven Ideas to Ignite Online Sales, by Heidi Cohen, ClickZ Experts, 2-1-2007 Ways to continue driving strong revenues following the powerhouse sales of the 2006 holiday shopping season. Reengage with holiday purchasers and gift recipients, provide sneak previews of next season's hottest products, and create hot promotions for cold weather.
- Online Shoppers Dislike Forms and Hidden Charges, by Helen Leggatt, Biz Report, 1-18-2007 Top annoyance of online shoppers: encountering hidden charges at the checkout;. Second in annoyance is having to register to buy something from the net. Do you ever need to 'register' to buy food in you local convenience store?
- Consumers Want More Cross-Channel Retailing, by Helen Leggatt, Biz Report, 1-17-2007 Survey results suggest U.S. retailers are not meeting customer demands and expectations when it comes to cross-channel retailing, as 80% say it is important to have the choice between shopping online, by telephone or instore.
- Five Ideas to Consider When Crafting a Customer Experience, by John Gaffney, 1 to 1, 1-30-2007 Gaffney lists as the top idea: The Best Things Online Are…Free. Questions if free shipping effective in driving satisfaction and loyalty, since 50% of study respondents who said they received free shipping offers remembered encountering restrictions.
- Ten Trends to Drive Traffic and Sales in 2007, by Heidi Cohen, ClickZ Experts, 12-21-2006 Online video, social media, search marketing, user-generated content, improved e-mail execution, virtual real estate, increased real-time analysis and other trends that will have an impact on e-tailers and online marketing in the coming year.
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