Incentives and Contests, Items 1 to 50

"Incentives and Contests" includes 87 items
This page contains items 1 to 50

1. Accept Competitors' Coupon Codes, by Armando Roggio, Practical eCommerce, 2-6-2009 Suggests offering to accept competitors' coupon codes. Check out a competitors site and visit coupon consolidators like RetailMeNot.com. Collect those codes and add them to the acceptable coupons in your shopping cart. Offers caveats and suggests how to market your policy.
2. Will 2009 Be the Year of the Coupon?, by Armando Roggio, Practical eCommerce, 1-6-2009 Notes a five year trend of traffic growth to coupon sites. Recommends building a coupon code landing page, offers in newsletters, RSS discount feeds, mention coupons in PPC ads, and promotions on coupon or deal sites.
3. 5 Specific Steps to Coupon Success, by Pete Taylor, Sta.rtup.biz, 1-4-2009 To create good coupons: (1) be specific about the product(s) included, (2) the specific dollar amount or offer, (3) the specific start date or time, and (4) the specific end date or time. Then (5) make sure the right people receive your coupon.
4. Internet Couponing Nearly Doubles in Three Years: Scarborough, by , Direct Magazine, 7-17-2008 According to Scarborough Research 11% of households currently obtain coupons via the Internet, up 83% from 2005. However, the Sunday paper is the chief place, with 53%.
5. Gift Certificates Create Automatic New Customers, by Massimo Arrigoni, Practical Ecommerce, 5-14-2008 Electronic gift certificates are an inexpensive marketing tool, and a great way to acquire new customers. You can make the concept work in almost any e-commerce niche. Including a list of features to look for in a shopping cart system to support gift certificates.
6. The Internet and the Coupon Problem, by Gary Stein, ClickZ Experts, 1-14-2008 The trick with coupon marketing is to get the incentives into the hands of the right people: reasonable new customer prospects, and loyal past customers. You get little value from broadcasting coupons to the whole world. Does RedPlum have the right idea?
7. Online Loyalty Programs Can Increase Repeat Shoppers, by Dave Young, Practical Ecommerce, 7-22-2007 How to develop an online loyalty program that will encourage customers to make repeat purchases. Start by delivering the best experience you can to your customers. Only then, move on to gift cards, frequent-purchase programs and points programs.
8. Optimizing B2B-Demand Generation, by Bryan Eisenberg, ClickZ Experts, 3-16-2007 Many B2B businesses acquire leads by offering a free digital download incentive such as a white paper or ebook. You get the best results by treating the freebie just like a paid product: optimize the marketing process, test to increase leads and decrease cost of acquisition.
9. Incentives That Create More Sales, by Lauren Freedman, Practical Ecommerce, 3-28-2007 Incentives ranging from free shipping and time-sensitive discounts, to free gifts with purchase and coupons are proving effective at increasing e-commerce conversions. This research shows which incentives are most popular with merchants and shoppers.
10. E-Coupons 101: Offering Digital Discounts, by Michelle Megna, Ecommerce-Guide, 3-22-2007 How to use discount coupons to drive increased sales and customer loyalty, in the form of 10 top tips from the founder of CouponCabin.com: what kinds of coupons work best, how to incorporate coupons into your site and check-out process.
11. Top choice for e-commerce investment is customer loyalty, by , Internet Retailer, 1-11-2007 According to the Aberdeen Group, a priority of 46% of respondents for e-commerce technology in the next 12-24 months was customer loyalty programs. However, loyalty programs were cited by only 35% of "best-in-class" retailers.
12. Online Surveys: You Get What You Pay For?, by Mike Vogel, E-Commerce Times, 11-19-2006 Free gift reward sites generate millions of leads for marketers. A look at how one of the major operators in this field of lead generation does business offers useful insight into the process for prospective buyers of incentivized leads.
13. Free Shipping and Handling Aren't Free, by Heidi Cohen, ClickZ Experts, 10-12-2006 During the holiday shopping season, a large majority of online retailers plan to entice customers with free shipping incentives. This may lead to increased sales, but not necessarily to increased profits. Guidelines and metrics for setting free shipping policies that make you money.
14. Building Loyalty in the Off Season, by Jack Aaronson, ClickZ Experts, 8-25-2006 Every e-tailer expects loads of traffic and sales during Q4, and creates promotions aimed at retaining customers when the seasonal shopping surge is over. For more impact, take a lesson from Shop.com, and find ways to jumpstart buying leading up to the holiday period.
15. The Power Of Advergaming: Brand Acceleration, by Peter Prestipino, Website Services Magazine, 4-3-2006 Overview of using games as a way of attracting visitors and advertising your products. Costs for an advergame range from $10K to $100K.
16. In-game ads give retailers a new way to engage a broad audience, by , Internet Retailer, 7-13-2006 A study by Jupiter Research found that 25% of online consumers -- split evenly between genders -- play advergames and 80% have entered online sweepstakes. Consumers aged 13 to 34 are the sweet spot.
17. Loyalty Is Not Annual, by Jack Aaronson, CllickZ Experts, 5-19-2006 Loyalty programs that re-set annually, such as the platinum member levels of airline and hotel points programs, may make sense to the companies, but not to customers. Online businesses developing multi-tiered incentive programs should take note.
18. It's a Gift, by Bill Siwicki, Internet Retailer, 2-1-2006 Gift certificates gain acceptance - and GiftCertificates.com benefits.
19. Personalized Rewards and Profitable Behavior: Case Studies, by Jack Aaronson, ClickZ Experts, 12-16-2005 Two contrasting case histories illustrate the benefits of developing a loyalty or incentive program that is designed to reward specific profitable behaviors, rather than just blindly giving all customers a reward and hoping it does some good.
20. Supercharge Your Word-of-Mouth Marketing, by Heidi Cohen, ClickZ Experts, 10-27-2005 How to enhance your marketing campaign with an online sweepstakes or a contest with an incentive that entices players to play again. And how to analyze the results of the contest promotion.
21. Golfballs.com generates e-mail lists and orders with marketing partners, by , Internet Retailer, 9-22-2005 In a recent 90-day e-mail sweepstakes promotion that gave away a dozen Callaway HX Hot golf balls a day, Golfballs.com garnered 60,000 unique sweepstakes entries, including 40,000 new customers. Partners help promote the contests.
22. Step Right Up, by , Internet Retailer, 10-1-2005 Online retailers have latched onto the marketing phenomenon known as advergaming to promote their web sites. Statistics from Yankee Group, example from Manolo Blahniks shoes, Bluefly, etc. Games must be entertaining to work.
23. Rewarding Profitable Behavior, by Jack Aaronson, ClickZ Experts, 8-12-2005 Rather than a simple points-based system, consider a rewards system that offers rewards based on behavior. Decide what behaviors lead to a more profitable customer, and provide incentives for such behavior. Illustrated with examples from eBay.
24. Loyalty programs on upswing among online retailers, by , Internet Retailer, 8-18-2005 According to Jupiter Research, 24% of US online retailers currently have a loyalty program, but 43% expect to implement a program involving points, cash back, or other rewards values with the next year. Describes types of formal loyalty programs.
25. Reward Programs: Interval Schedules, by Jack Aaronson, ClickZ Experts, 7-15-2005 Although an incentive reward scheme based on timed intervals (discount Tuesdays, annual inventory sale etc.) takes a relatively long time to establish, it outperforms all other reward schedules. Implement with caution, and find the right schedule to maximize results.
26. Reward Programs: Use Them Competitively, by Jack Aaronson, ClickZ Experts, 7-29-2005 How to put together an effective incentive campaign, integrating various reward schedules and practices, while considering how your promotions compete with each other, as well as with those of your competitors.
27. Help Customers Click, Print and Save, by Dawn Anfuso, iMedia Connection, 8-10-2005 Discusses the merits of offering your customers secure, consumer-printed coupons and other certificates.
28. Reward Programs: Continuous Rewards and Business Rules, by Jack Aaronson, ClickZ Experts, 6-17-2005 When a marketing reward or incentive, such as free shipping, is offered continuously, it soon loses its special appeal and becomes a standard business rule. Other reward schedules are likely to be more effective in the long term.
29. Reward Programs: Ratio Schedules, by Jack Aaronson, ClickZ Experts, 7-1-2005 Defines and discusses the pros and cons of ratio reward programs, both fixed ratio (punch cards, 'buy 5 get 1 free') and variable ratio (scratch cards, 'chance to win with every purchase') formats.
30. Reward Programs: Common Strategies, by Jack Aaronson, ClickZ Experts, 6-3-2005 A reward or incentive program isn't a customer loyalty program, it is a customer retention strategy. You persuade customers to buy from you again by offering the incentive. The basic reward systems useful to online merchants are described and compared.
31. Retailers Mixing Up E-tailing Tactics, by Clint Boulton, ECommerce-Guide, 1-27-2005 E-tailers made increased use of incentives during the 2004 holiday shopping season: viral marketing, suggestive selling and up-selling, Internet-only sale pricing, holiday shipping deadlines, and gift certificates. Online stores that don't adopt similar promotional tactics risk losing sales to their competitors.
32. Not My Kind: Customers You Don't Want, by Jack Aaronson, ClickZ Experts, 10-14-2004 Incentive programs and special offers designed to attract new customers are often at odds with the long-term interests of customer loyalty and retention. Weigh the benefits of loyalty programs vs. coupons and incentives, according to your business model.
33. Loyalty points: Earn them at one retailer, redeem them at another, by , Internet Retailer, 10-14-2004 Discusses determining the value of loyalty programs, using Points.com as the example, which now allows redemption of loyalty points with any of its retailers (at a 10% transaction fee) -- Starbucks, JCPenney, Eddie Bauer, eBay, GiftCertificates.com, etc. Two metrics are important: program liability and sales price of loyalty program currency. The wider the gap between the two, the greater the profitability for retailers.
34. Pay for it online, redeem it at the store, by , Internet Retailer, 6-10-2004 A chain of state-run liquor stores in New Hampshire awarded gift cards redeemable at its stores for the purchase of 6 popular brands of wine, resulting in a 71% increase in sales for these brands.
35. Multi-channel gift registries can give a boost to loyalty, by , Internet Retailer, 4-22-2004 Discusses gift registries as a loyalty strategy designed to bring shoppers at an early age and build relationships with them.
36. More than just a sales strategy, Internet coupons are market research tools, by , Internet Retailer, 3-16-2004 Forrester Research finds that 40% of US online households use coupons distributed on the Internet. Though coupons take away margin in exchange for higher sales, they also can be seen as market research, offering different coupons to specific audiences.
37. United Air Lines' Sweepstakes Comes Up a Winner, by Joanna Belbey and Karen Gedney, ClickZ Experts, 1-28-2004 Details of a daily 'instant win' campaign that was not only the company's most successful effort ever to generate opt-in e-mail addresses, but also educated participants about United's range of travel products.
38. Print `Em Up -- Coupons, by Mary Wagner, Internet Retailer, 2-1-2004 28 to 30% of those who download coupons they print at home to make offline purchases. Discusses some problems with coupon fraud and how to design coupons to avoid fraud.
39. Basking in the Orange Glo of Coupons, by Heidi Anderson, ClickZ, 12-11-2003 Cleaning products maker Orange Glo is getting promising results in the early stages of a major campaign to drive offline sales with coupons delivered (and customized) through e-mail.
40. Online coupons have a role--but not long term, says eBags, by , Internet Retailer, 10-1-2003 Online coupons were once important to the survival of eBags.com, but they rarely generate loyal, long-term customers. eBags says 31% of sales are generated by coupons, but 87% of these make only one purchase, thus low lifetime customer value.
41. Rewarding Experience, by Mary Wagner, Internet Retailer, 10-1-2003 Discusses the loyalty program at Drugstore.com that focuses primarily on non-prescription merchandise. Offers include free shipping over $49, Diamond Deals based on a customer's past purchases, and Drugstore Dollars, a 5% rebate which can be applied on future purchases.
42. Albertsons, Publix reject coupons printed from the Internet, by , Internet Retailer, 9-30-2003 Citing Internet coupon fraud, supermarket chains Albertsons and Publix Supermarkets now reject coupons that consumers obtain online and print at home. Problems include illegal copying of coupons that offer free products, such as pints of Haagen Dazs ice cream.
43. No Contest, Online Contests Are Valuable, by Tessa Wegert, ClickZ, 5-29-2003 Online contests and sweepstakes are very popular pastimes for consumers, particularly women, and you can put this to advantage in marketing. Use contests to gather consumer information, grow mailing lists, develop brand association, and generate interest in new products.
44. Strong Sales for Online Merchants, by Bob Tedeschi, New York Times, 12-30-2002 Online sales were strong during the 2002 holiday season, out-performing other retail channels. Among the biggest successes: online gift certificates, up 64% over last year, now approaching $250 million total sales. Examples: REI, GiftCertificates.com.
45. Coupons, Coupons, Get Your Coupons Here!, by Al DiGuido, ClickZ, 9-26-2002 Coupons fall naturally in the sweet spot of e-mail marketing, as the demographics of e-mail users are ideal for the segments traditionally targeted by direct mail coupons. The low cost, speed, flexibility and customization capabilities of e-mail make it an ideal medium for coupons.
46. Clip 'n' Save, by Rob Graham, ClickZ, 1-30-2002 Coupons deserve your attention as an online promotional and advertising vehicle. They offer the consumer a bargain, provide branding after the fact, and generate good data on ROI and redemption levels, all at a low cost.
47. Online coupons motivate shoppers, by , Internet Retailer, 1-30-2002 AMR Research found that 85% of web shoppers indicated that a coupon would motivate them to buy from an e-tailer's store. But only 1% reported finding such coupons online.
48. How to Increase Your Sales During the Holidays, by Bob Leduc, Internet Day, 11-29-2001 Special holiday offers can attract attention and increase your sales. Tips and techniques include five kinds of offers you can use for almost any product or service, and advice on how to advertise and present the offer.
49. Viral Helper, by Robyn Greenspan, Ecommerce-Guide, 11-2-2001 A brief description of SmartReach, a marketing service that combines incentive offers with viral marketing techniques to grow an existing subscriber or customer database rapidly.
50. This Week's Agenda: Coupons for Christmas, by Dana Blankenhorn, ClickZ, 11-5-2001 Online coupons work, and they can drive both online and offline sales during the holiday season. Tips and techniques for using online coupons effectively: keep them simple, increase the benefit for multiple purchases, and make them viral.