E-Mail Marketing (general), Items 1 to 50

For a great deal of information, read my 875-page book The E-Mail Marketing Handbook (Second Edition).

This is the general e-mail category. You can also see related categories, such as: E-Mail Marketing (gen), E-Mail Software and ASPs, Handling E-mail, HTML E-mail, Newsgroups/Mailing List Marketing, Newsletter & Discussion List Marketing, Opt-in & Targeted E-Mail Marketing, and Spam Updates

"E-Mail Marketing (general)" includes 1167 items
This page contains items 1 to 50

1. Email Opens & Clicks Climbing, by Jack Loechner, Media Post, 1-1-2010 According to Epsilon, email open and click rates experienced year-over-year increases in Q309 vs. Q308 as the industry headed into the traditionally busy holiday season, Loechner reports. Other findings.
2. Email Common Sense that You're Ignoring, by Chris Marriott, iMedia Connectin, 1-11-2010 Marketers whose emails sit unopened and unclicked in recipients' mailboxes will find their emails banished to the junk mailbox or perhaps banned outright, Marriott reports, as the major ISPs promise to employ engagement as a criterion in routing email.
3. 4 Essentials for Awesome Emails, by Christopher Golec, iMedia Connection, 12-18-2009 Golec explains how to maximize your results using the 4 elements of a highly successful email marketing campaign: list, offer, creative and timing.
4. How to Protect Your Email Reputation, by David Fowler, iMedia Connection, 12-17-2009 Fowler describes how spam traps work and how to avoid and recover your reputation if you inadvertently land in one, perhaps through a bad purchased list or mistyping an e-mail address.
5. How Do I Address Both Engaged and Unengaged Recipients with My E-mail Efforts?, by Kara Trivunovic, B to B, 12-17-2009 Trivunovic discusses how the engagement level provides additional insight on when, where and how to reach subscribers by considering the engagement definition, the customer lifecycle and the dynamic capabilities of your email system.
6. Removing 'Unengaged' Is Key to Deliverability, Too, by Stefan Pollard, ClickZ, 11-4-2009 Subscriber engagement in terms of opening and e-mails is affecting how ISPs deliver e-mail. Having a large segment of inactive or unresponsive subscribers can hurt your sender reputation, and get e-mails routed to the spam folder. Explains how to identify inactives and launch a reactivation campaign.
7. The Top Five E-mail Mistakes to Avoid, by Helen Bradley, Ecommerce-Guide.com, 11-3-2009 Avoid (1) free e-mail providers, (2) names in e-mail addresses, (3) redirecting e-mail, (4) managing former employees, and (5) mixing business and personal emails.
8. Email As Social Media Survivor, by David Goetzl, Media Post, 12-7-2009 Companies are doing some inventive programs on Facebook email that marketers could learn from, such as Outback Steakhouse offering a free Bloomin' Onion to the first 500,000 people who became its fans on Facebook, Goetzl reports.
9. What Is Meant by 'GoodLlist Hygiene' and Why should You Do It?, by Michael Thompson, B to B, 12-10-2009 Thompson describes good list hygiene as the accuracy of your e-mail addresses. Are they real addresses? Have they been updated? Are your prospects or customers still receiving communications at them? Discusses implications of clean lists.
10. What Are the Top 10 E-mail Marketing Mistakes?, by Curtis Jackson, B to B, 12-3-2009 E-mail marketing has almost become too easy to execute, Jackson writes. Some mistakes: missing an opportunity in your top-line message, being too text- or graphic-heavy, sending at the wrong time and testing on only one browser or operating system.
11. The End of Tonnage E-mail Marketing, by Ken Magill, Direct Magazine, 1-5-2010 The era of tonnage e-mail marketing is drawing to a close, and direct marketers who think primarily in terms of file size are going to begin to see their e-mail programs fail. E-mail inbox providers get increasingly sophisticated at identifying and delivering only mail recipients want.
12. Goodmail Launches Domain-Based Whitelist, by Ken Evoy, Direct Magazine, 12-16-2009 Goodmail has launched a domain-based whitelist as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.
13. Two Free E-mail Deliverability Tools, by Jeanne Jennings, ClickZ, 12-28-2009 Discusses two free resources: Sender Score, a free e-mail reputation service from Return Path and EDS Alerts from Email Data Source.
14. Encourage Repeat Buying With Replenishment Messages, by Stefan Pollard, ClickZ, 1-13-2010 Explains how "replenishment" e-mail messages can help you bring back that customer with relevant messages that relate to the purchase. Gives examples of use with product cycles.
15. Eight Tips for Effective E-mail Preheaders, by Stefan Pollard, ClickZ, 11-18-2009 The e-mail preheader (the content in the top line of an e-mail message) can help you. Don't load it with lots of administrative copy. Be succinct. Don't repeat your subject line. Make it easy to read. Plus other tips.
16. Removing 'Unengaged' Is Key to Deliverability, Too, by Stefan Pollard, ClickZ, 11-4-2009 Discusses how to identify inactives on your e-mail list, determine an inactivity cycle, use precise metrics, test for accuracy, and launch a campaign of three reactivation e-mails.
17. Turnaround Measures for E-Mail Marketers, by Derek Harding, ClickZ, 11-30-2009 Warns: Don't over-mail, don't buy addresses, and beware of aggressive list growth strategies. Encourage: (1) secure breathing room via efficiency and automation, (2) get strategic, and (3) test and implement.
18. Seven Questions for Co-Registration Service Providers, by Derek Harding, ClickZ, 12-3-2009 Co-registration can be a good way to build a list, but all vendors are not equal. Gives 7 questions to understand danger lurking with a vendor and how good co-reg names may be to you.
19. How to Find an E-Mail Marketing Service Provider, by Vangie Beal, Ecommerce-Guide.com, 12-21-2009 Discusses 10 e-mail marketing terms, CAN-SPAM compliance, automation, Analytics, costs and considerations. A chart compares features and costs for Campaigner, Constant Contact, EmailDirect, Elyris HQ (formerly EmailLabs, eWayDirect, Knotice, and RatePoint
20. The Future of E-Mail, by Jeanniey Mullen, ClickZ, 10-26-2009 In an interview with Dave Lewis of Message Systems, the author explores how email companies are branching into other message systems, such as SMS, IM, social media, etc., towards a single platform that can handle digital messaging across multiple channels
21. Relevancy Wins Big in E-mail, by Jeanniey Mullen, ClickZ, 10-12-2009 If you stopped publishing your e-mail newsletter would anyone care? Tells the story of how the Dow Jones Digital Media Daily was forced out of retirement into a weekly roundup -- by reader demand.
22. Three Ways to Socialize Your E-mail Communications, by Heidi Cohen, ClickZ, 10-19-2009 To make your e-mailings more effective at driving social interactions: (1) create content that can socialize -- useful chunks of content, text without images, (2) make sharing easy -- add links to popular social media sites, etc., and (3) cultivate your advocates by providing an incentive to sharing. Metrics include number of social links clicked, social media click-through rate, and number of advocates.
23. Case Study: Boosting your Reach With an E-mail Series, by Jeanne Jennings, ClickZ, 10-19-2009 Sometimes a series of e-mail messages can be more effective than a single message. Discusses a case study with 6 different, but related e-mail messages sent two weeks apart. While clicks and opens for each message didn't change much, the cumulative opens 31% and the cumulative click-throughs increased 3-fold.
24. Quick Tips for Successful E-mail Newsletters, by Jeanne Jennings, ClickZ, 10-5-2009 Discusses some tips: It's about the reader, not the sender, think about the competition, include a table of contents, use teaser headlines and copy, incorporate video, have a goal.
25. The New Rule for Deliverability: Engagement, by Stefan Pollard, ClickZ, 10-21-2009 How ISPs manage incoming mail is placing a greater importance on reputation and content. Better content drives greater reader engagement.
26. Why a Good Unsubscribe Experience Is Important, by Stefan Pollard, ClickZ, 10-7-2009 If you make it easy to unsubscribe, fewer subscribers will used the spam-button. Suggests: (1) placing an unsubscribe link high in the e-mail, (2) build up trust in your unsubscribe, and (3) process unsubs immediately.
27. Double Opt-in, Redux, by Bill McCloskey, ClickZ, 10-8-2009 Returns to a previously discussed issue. Single opt-in is by far the accepted standard by most e-mail mailers today. But to complete double-opt-in, be careful when using graphics for incentives -- they may have graphics disabled. And make sure instructions are clear and concise. Finally, tell e-mail recipients who you are.
28. Turnaround Measures for E-Mail Marketers, by Derek Harding, ClickZ, 10-1-2009 To make your e-mail list more effective without causing list fatigue: (1) secure some breathing room through efficiency and automation. (2) get strategic, (3) test and implement.
29. Web-Based E-Mail: Businesses Beware, by Arik Hesseldahl, Business Week, 10-18-2009 Amid a tough economy, free or low-cost Web-based e-mail services such as Google's Gmail are hugely popular, not just with consumers but also with small businesses, Hesseldahl writes. Advises being cautious when migrating to free e-mail.
30. 6 Ways to Shake Up Your Boring Emails, by Chris Marriott, iMedia Connection, 11-10-2009 Email marketers should consider sending an all-text email once in a while, Marriott advises, or experiment with a good, broadly funny subject line now and again, and try sending your emails one day sooner or later, and monitor results.
31. 6 Reasons to Fire Your ESP, by Sean Cheyney, iMedia Connection, 11-9-2009 Your email service provider (ESP) plays a key role in the success of your marketing strategy, Cheyney writes. If you recognize any of these traits in your current ESP, it may be time to change providers.
32. Will Web 2.0 Overtake E-Mail?, by Brian Watson, CIO Insight, 10-15-2009 While tools like Twitter, Facebook and others offer gains over traditional e-mail, they're still impersonal and limited in functionality, Watson reports, quotes experts.
33. Track E-Mail Campaigns Outside the Inbox, by Jeanniey Mullen, ClickZ, 9-28-2009 Interview with Deidre Baird of Pivotal Veracity sees whether something arrives in a spam folder being determined by customer-level action and inaction more than traditional filters and reputation. If a user persistently ignores your messages, the ISP will begin to route your messages to the users spam folder. This makes it harder to gauge deliverability by monitoring seed lists.
34. Two Free E-mail Deliverability Tools, by Jeanne Jennings, ClickZ, 9-21-2009 Discusses two free resources that help you identify and address potential deliverability issues: Sender Score and EDS Alerts.
35. New Rules for E-Mail Marketers, by Bill McCloskey, ClickZ, 9-10-2009 Notes a poorly written Main law that threatens a $250 fine for sending e-mail messages to minors based on their personal information, which the Attorney General says she won't enforce. Yahoo's e-mail delivery algorithms are shutting out legitimate e-mail from inboxes.
36. Win New E-Mail Subscribers and Reengage Existing Ones, by Stephanie Miller, ClickZ, 9-30-2009 Offers 5 ways to build your e-mail list: (1) use PPC search to drive new e-mail subscribers, (2) customize the landing page to the source, (3) create ambassadors out of bloggers, (4) reactivate, and (5) capture e-mail address subscriptions everywhere.
37. Approaches to Building an E-mail List, Part 2, by Derek Harding, ClickZ, 9-3-2009 Other ways to build your e-mail list include offline sources, prospects, advertising, and co-registration. Execution is important: Consider (1) real-time confirmation messages, (2) sequenced/cadenced messaging, (3) triggered messaging, and (4) reactivation messaging.
38. Secrets & Lies: ISP filtering, by Karen J. Bannan, B to B, 9-24-2009 Banna explains DomainKeys/DKIM authentication. If you set up authentication correctly, you can actually block spammers and phishers from getting through to your customers and prospects with fake messages.
39. Maturation Leads to Saturation, by Mary E. Morrison, B to B, 9-28-2009 There's a renewed focus on e-mail because of the struggling economy, but marketers have to work harder than ever to prevent their messages from being deleted or prompting an opt-out. Morrison offers advice on standing out from the e-mail crowd.
40. Weighing in on E-mail's Evolution, by Christopher Hosford, B to B, 9-28-2009 Expert panel discusses with Hosford the evolving nature of e-mail marketing, its integration with other channels, pitfalls and future best practices.
41. What Not to Do with Your E-mail during the Recession, by Judith Nemes, B to B, 9-28-2009 By focusing on a company's overall e-mail strategy instead of devising the next cool campaign, marketing managers should be able to demonstrate to upper management that they are focusing on return on investment, Nemes reports.
42. Improve Your E-mail Lists, by Karen J. Bannan, B to B, 9-28-2009 Bannan offers 5 tips you can use today to improve your e-mail marketing, including look at purchased lists, but proceed with caution; build your own list using search and explore co-marketing options.
43. The mandate to integrate, by Karen J. Bannan, B to B, 9-28-2009 Depending on how many different venues are used, you can achieve 10% to 20% savings if you plan from the beginning to make your marketing multichannel, e.g. a banner, e-mail and a microsite, Bannan writes.
44. 7 Fixes for Terrible Subject Lines, by Wendy Roth, iMedia Connection, 10-14-2009 Personalization in subject lines can cause problems in several ways, Roth warns. Suggests making your call-to-action clear and let readers know if an offer will expire soon.
45. Tactics for Reactivating Non-Responders, by Tamara Gielen, BeRelevant!, 9-20-2009 When e-mail recipients become inactive try offers, such as a one-time discount or gift with purchase, a survey, reduced frequency, and an interest check.
46. 29 Ways to Collect Email Addresses for Your Business, by Janine Popick,, Vertical Response Email Marketing Blog, 9-15-2009 Lots of ways to get e-mail addresses for your list -- with ideas for both physical businesses and online businesses.
47. Bad Apology E-mails Have Long Tails, Too, by Stefan Pollard, ClickZ, 8-26-2009 When you send an apology e-mail for some kind of mistake, here's what you should and shouldn't do and say.
48. Simple But Powerful E-Mail Tips You Might Have Forgotten, by Jeanniey Mullen, ClickZ, 8-17-2009 Offers twelve tips to increase your success with e-mail marketing, categorized by the problems you want to solve.
49. Segmentation Strategy: The Welcome E-Mail Series, by Ed Henrich, ClickZ, 8-20-2009 Build on information and processes already in place to lift your e-mail program's performance. Five tips to get you started: (1) revise your "mission accomplished" language, (2) create an HTML design that renders will however viewed, (3) add a preheader, (4) test the message for deliverability and rendering, and (5) optimize for mobile e-mail viewers.
50. URL Shorteners and Blacklists, by Ben, MailChimp, 8-19-2009 URL shorteners are great tools that serve a good purpose, but spammers have abused the heck out of them to disguise their (already blacklisted) links. Some spam filters check all URLs to analyze landing page -- which can get you some unintentional unsubscribes.