HTML E-Mail, Items 1 to 50

For a great deal of information, read my 875-page book The E-Mail Marketing Handbook (Second Edition). I can also refer you to a listbroker who'll help you find legitimate, opt-in e-mail lists to rent.

"HTML E-Mail" includes 98 items
This page contains items 1 to 50

1. Guide to CSS Support in Email Clients, by , Campaign Monitor, 8-8-2009 Which e-mail client programs support Cascading Style Sheets (CSS) for HTML e-mails and to what degree? Campaign monitor has a guide that give up-to-date intelligence.
2. Designing an Email Newsletter: One Column vs. Two Columns, by Rich Barrett, Email Transmit, 8-3-2009 Discusses pros and cons of one- and two-column formats. One-column is easy to scan, mobile-friendly, simple, and quick link friendly. Two columns affect quick links, but make room for secondary content and ads.
3. Switching transactional emails from plain-text to HTML email, by Ben, MailChimp Blog, 5-7-2009 Uses the example of Twitter transactional e-mail notice of a new follower. Explains the advantages of their approach and what they didn't do -- just be cause they now could.
4. Email Design No-Nos Your Designer May Not Know, by Anita M. Taylor, Lyris HQ, 1-16-2009 Offers 5 tips for designing e-mails: (1) The top of the e-mail is not for pretty pictures. (2) Web-like navigation is murder on mobile devices. (3) Graphics don't work due to image blocking. (4) Thus graphic calls-to-action don't get clicked. (5) Outlook 2007 snubs cascading style sheets.
5. Are You Implying That we Shouldn't use Graphics or Navigation?, by Anita M. Taylor, Lyris HQ, 2-19-2009 Explains how to use graphics in an e-mail newsletter so that if they're blocked, the newsletter isn't ruined. Recommends putting navigation below your primary call to action.
6. Should I Include Forms in My E-mail?, by Kevin Senne, B to B, 11-6-2008 When deciding whether to use forms, Senne advises the first thing to do is to understand the top domains in your mailing list. You should then test the form in top e-mail clients. Will your form work in a majority of those clients?
7. Well on Your Way to Creating Successful Email Campaigns, by Winston Bowden, Marketing Profs, 9-23-2008 Gives design guidelines for HTML e-mail design: 600-620 pixel width, CSS inlinks, hosted images with full URLs, and optimized image file sizes. Mentions peculiarities of Office Outlook 2007 and other clients, use of Alt tags, and mobile device viewing.
8. Free HTML Email Template - “Welcome”, by Bob Ricca, Aweber Communications, 10-7-2008 AWeber releases a free template to serve as a welcome message for new subscribers. Looks useful!
9. A Designer's Guide to HTML Email, by Alex Walker, SitePoint, 8-15-2008 Explains how different e-mail clients handle HTML e-mail differently. Shows how to use a primarily HTML banner and how it displays. Explains testing a template. He breaks down e-mail clients into 3 groups: web-based, desktop, and mobile.
10. Free email templates, by , Campaign Monitor, Site includes 33 free HTML e-mail templates that have been tested to appear well in major e-mail client programs.
11. A Designer's Guide to HTML Email, by Alex Walker, Sitepoint, 8-15-2008 Walker says HTML email is a complete and utter minefield and suggests starting with a template that gets most of the fundamentals right
12. How to Code HTML Email Newsletters, by Tim Slavin, Site Point, 6-4-2008 Browser idiosyncrasies, spam registers, and various mail clients are just some of the pitfalls that must be faced by email marketers. Slavin describes how to make sure your HTML email gets through
13. E-mail Secrets of a Top Converting Web Site, by Bryan Eisenberg, ClickZ Experts, 4-11-2008 Comparison of a successfully optimized HTML e-mail from ProFlowers vs. a typical HTML marketing piece introduces a discussion of many factors you should consider and optimize, in order to get your messages read and acted upon.
14. Even the Pros Get It Wrong, by Stefan Pollard, ClickZ Experts, 2-27-2008 Although the basic best practices of e-mail marketing craft are well known and much discussed, many messages still get it all wrong, even from pros who should know better. Yet another analysis of common mistakes and what to do about them.
15. File This Away for Holidays 2008, by Karen Gedney, ClickZ Experts, 12-26-2007 A recap and discussion of some of the best e-mail holiday cards that circulated in the business community during Christmas 2007. Keep these ideas in mind for next year.
16. Don't Trust Outlook, by Derek Harding, ClickZ Experts, 11-29-2007 As a do-it-yourself e-mail marketer, don't make the common mistake of trusting what you see in your own Outlook e-mail client (or any single e-mail program, for that matter) as evidence of how your messages will look to recipients. You'll run into trouble unless you test across several common e-mail readers.
17. A Pure Approach to Better Email, by Russell McDonald, iMedia Connection, 9-25-2007 With web analytics integration, McDonald explains how your email strategy can deliver more relevant content and help you increase completed transactions.
18. Not So Fast: Slow Down Your E-mail Review Process, by Karen Gedney, ClickZ Experts, 10-3-2007 Examples illustrate why you should have a careful review process for e-mail messages you send out. It's the best way to avoid formatting and tactical errors that can be damaging to your campaign and credibility.
19. Not So Fast: Slow Down Your E-mail Review Process, by Karen Gedney, ClickZ Experts, 10-3-2007 Examples illustrate why you should have a careful review process for e-mail messages you send out. It's the best way to avoid formatting and tactical errors that can be damaging to your campaign and credibility.
20. Outlook 2007: The Sky Isn't Falling, by Karen Gedney, ClickZ Experts, 2-21-2007 Microsoft's latest version of Outlook e-mail software no longer displays complex HTML correctly, nor does it display Flash or animated images at all. If you send HTML e-mails, you need to revise your templates and design approach to handle the change.
21. Inbox Image Rendering, by Bill McCloskey, Media Post, 3-7-2007 There is a trend within many Web-based email services to block images by default, McCloskey explains, as Gmail and Yahoo have done. Suggests that certified email services may become standard operating procedure for email marketers.
22. Image-Blocking Scorecard, Part 2, by Jeanne Jennings, ClickZ Experts, 1-29-2007 Chances are good that the images in your HTML e-mail pieces will be blocked by a given user's reader software. So you have to make sure HTML messages are formatted to be usable without the images. Focus on making enough text visible in the preview pane to encourage recipients to download the blocked images.
23. Find the Opportunity Lurking in E-Mail Challenges, by Stefan Pollard, ClickZ Experts, 1-31-2007 How to design e-mail messages that take advantage of a new generation of consumer e-mail readers such as the newest clients for Yahoo Mail and Windows Live Mail, by placing the value proposition or call to action in the preview pane for an immediate lift.
24. Sending Text Or HTML (Multipart MIME) Messages, by Melinda Krueger, Media Post, 1-23-2007 Explains what a multipart MIME message is, content for text or HTML messages, coding and other issues.
25. SiteVista testing platform for e-mail and webpage testing, by , Salted Services, Ltd., SiteVista allows you to see how your webpages and/or e-mails appear on different browsers or e-mail platforms. The freelancer price is $49/mo for up to 50 tests/month.
26. Image-Blocking Scorecard, Part 1, by Jeanne Jennings, ClickZ Experts, 12-18-2006 The default configuration of Microsoft's Outlook e-mail software that blocks images in HTML e-mail messages has a big impact on the results you can expect from e-mail advertising, yet most e-mail marketers don't adjust their material to handle the problem .
27. E-mail Marketer Insight, by Jordan Cohen, B to B, 12-11-2006 Research reveals that 65% of respondents have received e-mail in their in-boxes with images suppressed. Cohen offers advice on how to help optimize your e-mail communications.
28. Four Ways to Segment for Higher Response This Holiday Season, by Stephanie Miller, Return Path, 10-23-2006 Explains how to segment your e-mail list based on user behavior and how it increases relevancy to the recipient and thus increased sales.
29. More Bad News for Your HTML E-mail, by Ken Magill, DirectMag.com, 10-3-2006 A Goodmail study reports that of 226 respondents, 58.5% said when they receive e-mails with blocked images or links they delete them; 19.8% ignore them. Nearly two thirds of e-mail users have received e-mail with images turned off.
30. The View from My Laptop, by Karen Gedney, ClickZ Experts, 10-4-2006 A lot of e-mail marketers still send HTML e-mails that are designed for a pre-Outlook 2003 world - full of images, and 'broken' looking to most Outlook users. Get up-to-date with a design approach that reflects modern realities with regard to image handling and the preview pane.
31. If E-Mail Clients Mangle Your HTML... Fix It!, by Kirill Popov and Loren McDonald, ClickZ Experts, 7-5-2006 Most e-mail client software nowadays can render HTML messages properly, if you code the HTML properly in the first place. 10 tips and best practices for ensuring that your HTML e-mails look right and get read.
32. Rich Media E-mail--Alive or Dead?, by David Baker, Media Post, 7-3-2006 Baker warns that there are pitfalls to using rich media in the e-mail channel today. If you are considering it, you should know what can and cannot be done, what the experience is that you are really delivering, and the issues you will have to address.
33. How to Code HTML Email Newsletters, by Tim Slavin, Site Point, 6-16-2006 Browser idiosyncrasies, spam registers, and various mail clients are just some of the pitfalls that must be faced by email marketers. Slavin shows how to make sure your HTML email gets through.
34. Seven Steps to a Better Template, by Kirill Popov and Loren McDonald, CllickZ Experts, 5-24-2006 A thorough tutorial on designing an HTML e-mail template (or modifying an existing template) that won't trigger spam alarms, and will help you to get a compelling sell message delivered and read.
35. E-Newsletters Must Survive the Preview Pane, by Enid Burns, ClickZ Stats, 11-22-2005 "Strategies for Addressing the Challenges of preview Panes and Disabled Images" study by EmailLabs found that 52% of B2B e-zine readers always use the preview pane. 17% additional users frequently use it. So think of your e-zine like a newspaper, "above the fold" as the preview area. 49% of e-mail readers look only at the first few lines in the preview pane. 53% of respondents don't enable images to appear in their e-mail client. Some e-zines should be redesigned.
36. E-Mail Arrives "Broken", by Enid Burns, ClickZ Stats, 10-21-2005 A recent study shows that 40% of marketing e-mail arrives in a 'broken' state due to images blocked by e-mail client software or spam filters. Marketers should take steps to make sure their messages have value, such as including text within the message, and offering a link to a web page version of the message.
37. Rich Media Email Best Practices, by Thomas Granger, Site Point, 8-22-2005 Granger warns that for the average developer, designer or businessperson who wants to utilize Flash email in some capacity, it really isn't all that simple.
38. When E-Mail Images Don't Load, by Derek Harding, ClickZ Experts, 6-16-2005 2 key design practices for HTML e-mail in the era of mail clients that block images: optimize the appearance of the message when displayed without images, and get recipients to add you to their address books as a known sender.
39. Change Is Good: Redesigning an Email Template, by , GetGOT Newsletter, 5-15-2005 Gives pros and cons of small changes vs. a radical redesign. Considers factors such as width, color, content, text, overall layout, cleanliness, text version, and research.
40. Email Deliverability Tips, by Tom Kulzer, Aweber Communications, 6-1-2005 Owner of an e-mail marketing service discusses the important elements required to get the best deliverability: permission, subscriber addresses, list maintenance, message format, content words and phrases, CAN-SPAM compliance, reputation, relationships, and whitelisting.
41. How HTML Code Affects E-Mail Deliverability, by Kirill Popov and Loren McDonald, ClickZ Experts, 3-16-2005 A little known and little understood reason why many legitimate e-mail messages are blocked by ISPs is improper HTML code. Examples of innocuous-seeming code errors that may trigger ISP filters, and tips for avoiding this problem.
42. The E-Mail Text Vs. HTML Debate: Readers Weigh In, by Jeanne Jennings, ClickZ Experts, 12-20-2004 An unscientific survey finds that HTML is the clear winner over text-only for e-mail marketers and marketing. Fewer than 3% of responses were negative about HTML, and most marketers find HTML superior for readability, presentation and results.
43. E-Mail Creative: The HTML/Text Struggle, by Jeanne Jennings, ClickZ Experts, 12-6-2004 There are lots of reasons to abandon HTML for e-mail marketing: it doesn't always render properly, some recipients hate it, there are deliverability problems and so on. On the other hand, it gets results. An update on the controversy.
44. How To Code HTML Email Newsletters, by Tim Slavin, SitePoint, 11-5-2004 Thanks to huge differences among e-mail client software, it's very difficult to create attractive HTML e-mail pieces that look right to a majority of recipients. Practical guidelines and how-to based on the author's own experience, with code examples and programming tips.
45. Get HTML E-Mail Opened, by Anne Mitchell, ClickZ Experts, 9-27-2004 Many e-mail users no longer accept or display HTML messages by default, so you should consider your options carefully before choosing to send HTML to your opt-in subscribers. Do you really need the HTML? At least be sure to offer a text option.
46. Blocked E-Mail Images, by Kirill Popov and Loren McDonald, ClickZ Experts, 9-29-2004 A majority of e-mail client software and ISP's now block images in HTML e-mail messages by default. This article outlines useful practices for coping with this environment, and still getting productive results from e-mail marketing.
47. Animate Your Product to Move It Off the Shelf, by Joanna Belbey and Karen Gedney, ClickZ, 6-16-2004 What happens if you add some simple animation to product images in your e-mail marketing letter? In the case of a cosmetic industry supplier, the result was nearly twice the response (open rate, click-throughs and sample requests) as with static images.
48. What E-Mail Marketers Can Learn From Banner Ads, by Paul Soltoff, ClickZ, 6-28-2004 Banner ad designers have learned how to deal with limited space and to make every word count. The same lessons apply to e-mail marketing. Use short headlines, few words, big type, dramatic graphics, benefit-oriented copy, and call-to-action buttons.
49. CSS and Email, Kissing in a Tree, by Mark Wyner, A List Apart, 3-26-2004 Helpful article based on original research discusses how HTML e-mail is rendered in various e-mail clients and some conclusions: (1) Envelop the contents of e-mail in a DIV tag, not a BODY tag which may be stripped out. (2) Use class selectors that begin with a letter rather than a dot. (3) customize CSS definitions. (4) consider ignoring HotMail's HTML ineptitude.
50. E-Mail That Goes Straight to Video, by Joanna Belbey and Karen Gedney, ClickZ Experts, 5-5-2004 Case study of a hotel's e-mail campaign sequence targeted to meeting planners, which culminated in a 45-second in-line video delivered by e-mail, carrying the promotional offer. The campaign out-performed direct mail almost 2-to-1.