RSS Feeds, Items 1 to 50

Headlines and content which can be syndicated and distributed to news aggregators and other websites is a growing phenomenon. This section contains articles and resources to help you find your way through this emerging field.

"RSS Feeds" includes 134 items
This page contains items 1 to 50

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1. How RSS Can Complement E-mail Marketing, by Karen J. Bannan, B to B, 9-28-2009 When someone signs up for an RSS feed, they do so to get immediate access to new information, writes Bannan. If you're updating the feed only once a month or filling it with repurposed newsletter content, you're going to lose them. Other tips.
2. Make FeedBurner Work for you: A How-to and mini-review, by Elliott Back, Elliott C. Back: Technology FTW!, 11-24-2005 Explains how FeedBurner works to manage your RSS feed, and how to set up an account
3. 8 reasons to RSS, by Craig Cahill, Associate Programs Newsletter, 5-27-2008 "You either love it or don't understand it," begins the author. Benefits of RSS include: (1) a supply of industry tips, (2) free, (3) allows keeping up with an industry quickly, (4) Google Reader, (5) the next fad, (6) is like Facebook, (7) is automatic, and (8) is a mobile solution.
4. The Anatomy of an RSS Feed, by Kris Hadlock, HTML Goodies, 2-13-2008 Provides an overview and then a technical analysis of an RSS feed and its various tagged elements.
5. Whirring Wide Web, by Jonathan Blum, OMMA, 2-1-2008 Blum reports how FeedBlitz takes any syndication-enabled bit of Web content (blog, RSS or similar Web posting) and turns it into a form e-mail servers can understand. It then hosts the delivery of that content straight to an e-mail inbox.
6. Why Track RSS?, by Joe Lucas, The Inside Track (ClickTracks), 8-30-2007 Explains important RSS metrics: subscribers, readership, robots, revenue, feed readers, and feed referrers.
7. Why Full Text Feeds Actually Increase Page Views (The Freakonomics Explanation), by Mike Masnick, TechDirt Blog, 8-13-2007 Full RSS text feeds actually increase website page views rather than reducing them, contends this author, because people are *much* more likely to forward it on, blog about it, post it to Digg, etc.
8. Partial Feeds Don’t Draw Visitors, by Jordan McCollum, Marketing Pilgrim, 4-23-2007 Partial RSS feeds containing teaser copy doesn't increase click through to your website according to FeedBurner's Rick Klau. Full feeds of an article may be preferable, in spite of potential scraping by other sites.
9. How to Make Your Own RSS Feeds, by Jamie Bsales, Ecommerce-Guide, 4-19-2007 How (and why) to create an RSS feed for your e-commerce site, for delivering new product information, sale announcements, or coupon offers to customers who prefer feeds rather than e-mail subscription. With instructions for using FeedForAll software.
10. Optimizing Your FeedBurner Feed, by Jordan McCollum, Marketing Pilgrim, 4-11-2007 Some recommend "nofollowing" links to FeedBurner feed so it won't outrank your actual blog on the search engines or cause your blog to incur a duplicate content penalty. Includes a response from FeedBurner.
11. Feed2JS, by Alan Levine, Maricopa Community College, 1-1-2004 Here's a free program generator that produces JavaScript code that will display any blog you specify when you paste it onto your webpage.
12. RSS Options for the Desktop and Beyond, by Jamie Bsales, Small Business Computing, 4-5-2007 Bsales explains that there are specialized RSS applications aimed squarely at business people, noting that most major and many smaller sites and blogs offer RSS feeds as an option, and signing up for them is free.
13. Content Producers Are Hit and Miss With RSS, by Erik Dafforn, ClickZ Experts, 2-21-2007 RSS isn't just about blogs. It can be used to deliver just about any kind of content by subscription, without e-mail involvement: errata sheets, shipment tracking info, sale offers, user agreement updates, you name it. Implement RSS well, and you will certainly increase site traffic and search visibility.
14. Out of Site, Still Top of Mind, by Joe Lichtenberg, iMedia Connection, 3-9-2007 Lichtenberg explains how RSS feeds to the desktop can keep your brand top-of-mind. Discusses what the shift to increasing personalization online really means for marketers and content providers.
15. E-mail Focus: Thinking Outside the Inbox, by Bill Flitter, OMMA, 12-1-2006 As adoption of RSS grows, Fitter says marketers need to look to it as an alternative to e-mail marketing campaigns; at the very least, all e-mail marketers should be experimenting in this new medium. Explains why.
16. 10 Ways for E-Marketers to Use RSS, by Heidi Cohen, ClickZ Experts, 10-26-2006 Using RSS to extend your marketing is about breaking content up into small, easily digestible chunks that consumers want. Create RSS feeds along with the rest of your marketing communications. Discussion of tactics for RSS marketing, and metrics to evaluate performance.
17. FeedAdvisor, by , FeedBlitz, Advises users about the aggregated behavior of people who have similar preferences or subscriptions to yours, enables you to see the most used RSS feeds in your category.
18. The Anatomy of an RSS Feed, by Kris Hadlock, WebReference.com, 9-15-2006 A technical look at the XML contents of an RSS feed.
19. The wick has been lit on RSS feeds, by , Internet Retailer, 9-13-2006 Ryan DeLuca sees the new MSIE 7.0 web browser with a built-in RSS reader driving RSS feeds in 2007 to much more widespread use.
20. RSS: The E-Mail Marketing Killer?, by Derek Harding, ClickZ Experts, 8-10-2006 As useful and attractive as RSS feeds are for many users, it's still too early for many e-commerce operators to jump into the medium. RSS is still not mass-market, and users mostly expect to see news feeds, Podcasts and blogs via RSS - not marketing messages.
21. Technology: Taking Web 2.0 to the Legal World, by Edward Cone, CIO Insight, 8-9-2006 Explains how RSS helps a law firm "lets us centralize the management of information and prepopulate the feeds our lawyers see with stuff I know they should be looking at."
22. RSS Marketing and RSS Publishing Diary, by , MarketingStudies.net, RSS marketing and RSS publishing news and advice. Links to articles in various online periodicals on RSS feeds.
23. KnowNow Gives RSS a Business Shine, by , CRM Daily, 8-2-2006 For a few simple feeds, blogging software probably gives you all the management capabilities you need. But if you really want to exploit RSS for work purposes, explains why you should consider Enterprise Syndication Server (ESS).
24. RSS & the Impact on Search, by Rob Griffin, iMedia Connection, 8-1-2006 Griffin discusses brand control and how it relates to RSS and search. Focuses on 3 factors: the touch point with the consumer, the brand control and the paradigm shift.
25. RSS and E-Commerce: A Natural Fit, by Heidi Cohen, ClickZ Experts, 8-3-2006 4 ways e-commerce companies currently use RSS technology effectively: (1) alternative content distribution (especially time- and price-sensitive promotions, (2) feed advertising, (3) lead generation, and (4) brand building. With extensive advice on how to implement RSS in these contexts.
26. Search Engine Optimization for RSS Feeds, by Sharon Housley, Elixir Systems, 7-19-2006 Steps to optimize an RSS feed include: (1) search terms in the title, (2) display of feeds, (3) internal and external links, (4) link text emphasizing keywords, (5) include the feed on MyYahoo and MyMSN, (6) theme feeds, (7) submit RSS feed to RSS directories to increase link popularity, (8) descriptions, (9) subscribe to your own feed, (10) add corporate logo to RSS feed, (11) alphabetical rank, (12) meaningful links.
27. 11 Practical Uses For RSS In Business, by Andi Wize, SmallBusinessNewz, 7-25-2006 Uses include: use your own content, news headlines, upcoming events, thoughts/commentary, articles, new products, weekly/monthly specials, newsletters, new links, new members, ticker RSS feeds, content from other sites.
28. Redefining the RSS Feed, by John Heileman, Business 2.0, 6-27-2006 FeedBurner CEO Dick Costolo tells how he plans to put his stamp on the Wild West medium of RSS. Discusses a feed-splicing tool to let users create a "personal content network."
29. World Without Spam, by Lynn Russo, OMMA, 7-1-2006 Some marketers are finding that RSS is all that e-mail isn't. But what does that say about e-mail marketing? Is it headed for extinction? Russo says the short answer is no, but RSS definitely has benefits that e-mail doesn't.
30. Displaying Browser-Friendly RSS Feeds, by Scott Mitchell, 4GuysFromRolla.com, 10-5-2005 Shows how to display XML in a way that can be read by HTML web browsers.
31. Use of RSS rising among marketers, a Jupiter survey finds, by , Internet Retailer, 6-22-2006 11% of e-mail marketers surveyed already publish e-mail marketing content in RSS feeds. Another 25% of those surveyed said they planned to do so within a year, according to a report from Jupiter Research.
32. Tips for Promoting RSS Feeds, by S. Housley, SiteReverence, 6-12-2006 Basic RSS ideas such as: (1) submit your feed to RSS directories, (2) explain RSS, (3) graphic on website, (4) press, (5) newsletters, (6) auto discovery, (7) brand a newsletter, (8) blog.
33. Tips for Marketing with RSS, by Bill Flitter, iMedia Connection, 5-12-2006 Flitter discusses ways to leverage the control of the consumer and ensure successful RSS marketing campaigns.
34. Why is RSS Important?, by Phil Gomes, iMedia Connection, 5-17-2006 Gomes states that marketers and media folks who haven't woken up to web content syndication (through RSS or some other format) are fighting the attention wars with stone knives and bearskins noting it is opt-in, saves users and your time, is measurable.
35. Can RSS Be Monetized?, by Nicholas Carlson, InternetNews.com, 5-17-2006 To monetize RSS one needs to think of a need which RSS fills, but for now no major ideas have surfaced.
36. Blog-To-E-mail May Change the World, by Bill McCloskey, Media Post, 4-26-2006 McCloskey says RSS Readers are dead-end. If it is not in the inbox, it won't be read. Period. Reviews a new tool from FeedBurner that provides a blog to e-mail translator.
37. RSS: What's in It for Marketers?, by Eric Frenchman, MarketingProfs, 3-9-2006 Introduction to RSS for marketers, demystifies the medium. RSS is simply a new communication format that makes it very easy to push out information to clients or customers, it's very simple to create, and simple for someone to opt in to receive it.
38. Quick and Easy Site Content with RSS and PHP, by John Holifield, SiteReference, 4-3-2006 Gives PHP code that displays RSS feeds on a webpage in such a way that they can be seen as content by search engine spiders.
39. Adding RSS to the Marketing Mix, by Bill Nussey, iMedia Connection, 3-27-2006 Nussey explains why RSS (Really Simple Syndication) will soon become the internet content delivery channel of choice, and why that's good for marketing.
40. A Really Simple Way to Distribute Data, by Michael Vizard, Baseline Magazine, 2-7-2006 Describes how Microsoft, Rentals.com and others are using RSS to link specific users to certain subsets of data that can be automatically updated using a subscription model.
41. Too Early for RSS Advertising?, by Hollis Thomases, ClickZ Experts, 2-28-2006 With the limited adoption of RSS feeds by consumers, advertisers who buy RSS advertising right now shouldn't set their expectations very high. A look at what works and what doesn't, for brave marketers who want to plunge in.
42. Let the iWeb Begin, by Mark Kingdon, ClickZ Experts, 1-17-2006 Apple is doing it again, taking a promising but unfulfilled technology, and turning it into a popular application that everyone uses. With audio, it was iPod and iTunes. With RSS, it's iWeb. Apple has broken the ice with photo sharing. For marketers, it heralds a coming viral explosion.
43. RSS and E-Commerce: A Natural Fit, by Heidi Cohen, ClickZ Experts, 2-2-2006 An update on how e-commerce sites are using RSS technology to drive sales and build customer relationships. This article covers four popular ways of using RSS in marketing, methods of implementing RSS, issues for marketers to consider, and analyzing results of RSS distribution.
44. Cutting through the clutter, by Mary Wagner, Internet Retailer, 1-1-2006 RSS bypasses e-mail—and may be the ultimate segmentation tool. Sees RSS as a coming tool to replace the decreasing effectiveness of e-mail.
45. To Roll Out RSS, Think Like A Newsletter, Not A Newspaper, by Mike May, OnlinePublishingInsider, 12-1-2005 Only 6 percent of the online population uses RSS feeds -- probably the nerds.
46. To Roll Out RSS, Think Like A Newsletter, Not A Newspaper, by Mike May, Media Post, 12-1-2005 RSS feeds allows authors to write once, publish once, but distribute to everyone who wants to read, says May. Warns that publishers (and retailers, given their e-mail reliance) should be preparing for a transition away from e-mail.
47. RSS on the Rise, by Mark Kingdon, ClickZ Experts, 11-22-2005 Update on the penetration of RSS content distribution into mainstream Internet usage, suggesting that all online marketers need to make their content available through RSS to maintain their reach.
48. The Full Circle of RSS Marketing Power, by Rok Hrastnik, MarketingProfs, 11-15-2005 RSS can be integrated with most marketing activities, extending their reach increasing their results. This evaluation of the business case for RSS shows numerous ways to use the technology effectively for both online and direct marketing.
49. RSS: TiVo For E-mail, by Melinda Krueger, Media Post, 11-8-2005 What does RSS mean to e-mail marketers? Krueger says that, as with recorded TV shows, RSS feeds are saved and ready when the consumer chooses to read them. That means they're likely to get more focus and attention.
50. The Future of RSS is Not Blogs, by Sharon Housley, Search Guild, 10-15-2005 The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. A business effectively using RSS can bring new site visitors, increase search engine positioning, and generate product interest.