Website Content, Items 1 to 50

"Website Content" includes 252 items
This page contains items 1 to 50

1. Meet the Rehashed, Remixed, Warmed-Over Web, by Robert X. Cringely, Business Week, 12-27-2009 Cringely reports ADG's InfoWorld study showing that that a lot of Web content in 2009 has been copied, repeated, or mashed up from someplace else. Describes service that tracks copied content that is used on another Web site.
2. Free News? Publishers Hope Those Days Are Numbered, by Richard Perez-Pena and Tim Arango, CIO Today, 1-4-2010 Over more than a decade, consumers became accustomed to the sweet and steady flow of free news, pictures, videos and music on the Internet. Now, however, there are growing signs that this free ride is drawing to a close, write Perez-Pena and Arango.
3. An Online Journalist's 10 Resolutions for 2010, by Robert Niles, Online Journalism Review, 12-30-2009 Niles offers tips such as making your website more mobile-friendly, write better hypertext, don't use Flash when an HTML page will do and study up on new ways to make money from your work.
4. Content Syndication Is Your Friend, by Mike McDonald, WebProNews, 12-31-2009 The site where content originates may not always rank best for that content, McDonald writes. Syndication can drive traffic to your site, establish your reputation and credibility within a niche and it can generate high quality inbound links.
5. Better Customer Service Through Transparency, Tribes, and Talent, by John Sviokla, Harvard Business Review, 12-22-2009 In an ever-more crowded information market, the natural tendency will be for those people who lead the tribes to become important influencers. Those who generate great new content will be the market movers, Sviokla writes.
6. The Era of Big Search is Over: Why 2010 Will Be All About Content, by Chris Dannen, BNET, 12-29-2009 In 2010, Google won’t dominate the Web, Dannen predicts. Instead, power is going to content silos like Facebook and Twitter, who are controlling more and more of the data we, the users, consider valuable.
7. The Future = Art + Science + Scale, by Steven Kydd, Media Post, 12-2-2009 Kydd proposes that there is a new pioneering media model -- one that combines the "art" of traditional media, the "science" of the Internet, and the power and "scale" of community.
8. Three Ways to Use Content to Engage Your Audience, by Heidi Cohen, ClickZ, 11-16-2009 Suggests attracting and engaging your target audience by: (1) socializing with customers, (2) reaching out to bloggers, and (3) bartering for content. Suggests metrics such as: number of unique visits to the relevant areas of your site, number of comments, and number of referrals from each source.
9. Three Ways to Leverage Existing Media Assets, by Heidi Cohen, ClickZ, 10-5-2009 Content companies face 3 challenges: creating profitable ad revenue streams, developing subscription revenues, and leveraging social media engagement. The author suggests (1) assessing content for specialized niche products, (2) extending customer relationships, and (3) developing new ad models, especially ones that extend the brand experience.
10. User-Generated Content Strategy Tips, by Christine Beardsell, ClickZ, 10-6-2009 Discusses the pros and cons of user generated content. On the one hand is loss of control, but can be outweighed by trust generated by recommendations. Suggests setting up low barriers to entry and the level of participation desired. Mentions contests and other ways to keep it going.
11. An Equation for Getting More Traffic from Twitter, by Chris Crum, WebProNews, 10-3-2009 If you want to increase your chances of getting retweets, you should be sure you're leaving room for readers to do it easily, Crum emphasizes in explaining how to leave enough characters free for people to retweet your posts.
12. How to Write User Reviews, by Reid Goldsborough, Information Today, 10-15-2009 Unhelpful reviews typically result from the fact that most people have little experience writing reviews and don't have the knowledge or background to add the context needed for the review to be as useful as it could be, writes Goldsborough.
13. Everyone Wants Something For Free, by Alyssa Gregory, Site Point, 11-13-2009 Gregory offers some reasons why you may choose to keep information you provide online available for free. Warns that it can be difficult to work paid products into the mix once you start giving information away.
14. How Not to Be Boring, by Alyssa Gregory, Site Point, 11-11-2009 Gregory offers some ways to increase your "interesting factor" including: go for the unpredictable, focus on conversations, take a stand, teach something, show your silly side, get personal.
15. Google Enables Web Annotation With Sidewiki, by Thomas Claburn, Information Week, 9-23-2009 Claburn describes Sidewiki, which allows users to post information in a sidebar that appears next to Web pages. Key to Sidewiki's success will be the utility of its editorial quality algorithm, says Claburn.
16. New Industry Keeps Online Content Growing for Clients, by Erika D. Smith, Indystar.com, 9-28-2009 Smith describes "content providers" and managers of "owned media" who hire writers to blog, update Facebook and MySpace profiles, and chat with customers on Twitter on behalf of corporate clients that run out of time or resources to keep up blogs, other.
17. Google Fast Flip Relies On Behavior To Serve Content, Ads, by Laurie Sullivan, Media Post, 9-15-2009 Fast Flip lets people browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. Format should reinforce brand value and consumer behavior, Sullivan reports.
18. Five Reasons Customers Pay for Content, by Heidi Cohen, ClickZ, 8-10-2009 Discusses 5 reasons customers pay for content, because information: helps make money, saves money, is difficult to obtain, aids in use of other products, and is enhanced and repackaged. Suggests analyzing your offering and internal strengths, audience, competitors, analytics, and pricing.
19. How-to Articles Can Boost Sales, by Jan Riley, Practical eCommerce, 8-13-2009 Recommends populating an e-commerce site with how-to articles as a way to attractive traffic, improve your search position, engage visitors, increase time-on-site, and establish your brand and expertise. Suggests a variety of product related article topics.
20. How to Get Good Testimonials, by Meryl Evans, Web Worker Daily, 7-26-2009 Evans describes features of a good testimonial, offers tips on collecting high quality testimonials and what to do with them once you've got them.
21. The Secrets of Their Success, by Bill Greenwood, Streaming Media, 8-11-2009 Greenwood takes a loook at 6 top online content creators, "an eclectic bunch of sci-fi enthusiasts, video game lovers, pop culture devotees, and even Photoshop experts."
22. 5 Ways to Inject Storytelling into Your Campaign, by Corey Torrence, iMedia Connection, 8-6-2009 Audiences want to be entertained, so advertisers must embed the message within entertaining content, says Torrence. When the story is popular, make it longer and add to it, he advises.
23. When you write a web page, give it the “help a friend test”., by Nick Usborne, Excess Voice, 7-20-2009 Webpages should be written with the reader clearly in mind, designed to help solve a particular problem or need. Then ask: Does this address a problem the reader might have? Is this content relevant to solving that problem? Is the advice genuinely useful?
24. 6 Steps To Building A Successful B2B Search Content Strategy, by Andrew Wheeler, Search Engine Land, 7-15-2009 To build a B2B content strategy: (1) define your goals and objectives, (2) assess the competitive landscape, (3) take inventory of your content, (4) make smart decisions, (5) integrate with other channels -- or die trying, and (6) execute.
25. How to Write Hundreds of Unique Articles from One Article with MS Excel – Article Theme Versioning, by Asif Anwar, Marketing Pilgrim, 6-26-2009 A strategy called Article Theme Versioning to create hundreds of articles. Instead of specialized software, the author recommends MS Excel. Explains (1) sentence versioning, (2) content quality measure, (3) sentence tabbing, (4) sentence spinning, (5) sentence shuffling, (6) article theme versioning output. [Editor: This just floods the Internet with duplicate content without getting caught. It's immoral!]
26. Five Steps To Leveraging Great Content For Better Rankings, by Scott Smigler, Search Engine Land, 6-17-2009 Steps to using great content: (1) Search Google Trends to find keywords related to your business and target aggressively. (2) Use Google keyword tool to find related terms. (3) Search Twitter for these keywords to see what peple are talking about. (4) Create your content including these keywords. (5) Determine a concrete distribution goal for each piece of content.
27. Write Your Way Out of the Recession, by Karen Gedney, ClickZ, 5-27-2009 Discusses how to find a copywriter who can boost sales. Look for a person with (1) a direct marketing track record, (2) a who has entered the 21st century, (3) with experience in your industry, and then (4) ask for results.
28. Attract Qualified Traffic with Content Syndication, by Jan Riley, Practical eCommerce, 5-21-2009 Recommends syndicating content in order to get the right kind of converting, niche traffic to your site. Content ideas include (1) a how-to video, (2) expert interview, (3) HubPages or Squidoo lenses, (4) blogging, and (5) and bookmarks and tag sites.
29. Comments Make Content More Valuable, by Chris Crum, WebProNews, 5-29-2009 If a blogger is wrong about something, Crun observes, there are comments there to at least provide different views. Readers are getting value out of it because they are not taking one person's word for it.
30. There is no final draft when you write a web page, by Nick Usborne, Excess Voice, 4-27-2009 Since a website is dynamic, there is never a final draft for any page. Review your pages from time to time to consider shifting relationships between connected pages.
31. How good are you at writing for web page skimmers and scanners?, by Nick Usborne, Excess Voice, 3-30-2009 Explains how to write Internet copy that can be easily scanned by breaking your message into smaller pieces.
32. Write for Reuse, by Jakob Nielsen, Alertbox, 3-2-2009 Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.
33. Information Inaccuracy Spells Trouble for User-Generated Websites, by Eileen Mullan, EContent, 3-30-2009 Though Wikipedia remains adamant about retaining its open structure, other websites, such as Encyclopaedia Britannica online, are combining user-generated content with strict information accuracy guidelines, Mullan writes.
34. The Value of Content Marketing, by Bryan Eisenberg, ClickZ, 3-27-2009 Mentions types of content, then suggests ways your organization can get started producing content. Rewriting, updating, etc., let customers create it for you in reviews and posts, find someone with passion in your company, consider it a 2-way conversation with your customers, start an e-mail newsletter.
35. How About Free? The Price Point That Is Turning Industries on Their Heads, by , Knowledge@Wharton, 3-4-2009 Discusses "freeconomics," an emergent business model of acquiring users en masse with a free offering but charging for an enhanced version in hopes of subsidizing the free usage, resulting in online readers sensitive to any price above zero.
36. 2 ways to identify the website content your visitors are really looking for, by Nick Usborne, Excess Voice, 2-17-2009 How do you know what kind of content your visitors are look for? (1) Ask, using pools, surveys, blog comment fields, Twitter. (2) Use Wordtracker's Keyword Questions tool.
37. Can your web pages compete with the allure of micro-content?, by Nick Usborne, Excess Voice, 2-2-2009 How can your articles compete with Twitter micro-blogging that is all the rage? (1) Break your content into smaller chunks than offline copy. (2) Take advantage of YouTube, Twitter, and other micro-content platforms to reach new readers.
38. Pulling out all the stops, by Marie Griffin, B to B, 2-6-2009 Publishers push hard to find new online revenue models that can provide more measurable results and are quick to monetize, Griffin says. Explains Business Week's efforts to figure out how to monetize social media and user-generated content.
39. Shared Customer Reviews Drive Online Purchases, by Jeremy Nedelka, 1 to 1, 2-12-2009 Nedelka describes how Kingston Technology, a manufacturer of computer technology accessories such as flash drives, began syndicating its customers' comments across its partner retailers' sites such as OfficeDepot.com, PCConnection.com, and Walmart.com.
40. Why Every Company is a Media Company, by Rick Burnes, Mashable, 2-10-2009 Businesses like 37 Signals and Whole Foods are beginning to produce content that’s less about their product and more about topics that their customers gravitate to, Burnes says, producing quality media, just like The New York Times or Discovery Channel.
41. Putting Your Content where it Matters, by Adam Kleinberg, iMedia Connection, 2-6-2009 One of the most powerful trends shaping the web today is detaching and distributing content from a central location. Kleinberg explains how technology is being focused on allowing people to consume content on their own terms.
42. 5 Ways to Make Your Site's Contact Form Work Harder, by Chris Lucas, iMedia Connection, 1-16-2009 Online contact forms are the first step in building lasting relationships with customers. Lucas tells how to turn yours into a "lean, mean, lead-generating machine."
43. Why Text Remains King of the Web, by Steve Rubel, Micro Persuasion, 1-12-2009 Rubel offers 5 reasons why, despite all the hype around online video, text remains vital for generating a lot of in-bound links from bloggers, conversations on Twitter or mentions on aggregators like Techmeme.
44. Book Review: Content Rich, by Lee Underwood, WebReference.com, 11-26-2008 Review of Content Rich, by Jon Wuebben, explaining how to write copy for websites, with both SEO and the readers in mind.
45. How To Use A Tool To Build Links: Introducing The Keyword Questions Tool, by Ken McGaffin, Wordtracker, 11-5-2008 Wordtracker has created a great new tool that can help you find the questions people are asking in your field: The Keyword Questions Tool. Then you can create content based on the questions to develop "long-tail" traffic.
46. User-Generated Content: It's Quality, Not Quantity, by Neel Desor, CRM Daily, 11-10-2008 Desor discusses prejudices and myths of user-generated content, noting that it is far more effective at some things (such as restaurant or hotel recommendations) than others (such as whether or not to sell stock shares).
47. Answer your web site visitors' questions, and share, by Nick Usborne, Excess Voice, 10-6-2008 Suggests inviting people to ask questions, then answering them because: (1) visitors and customers will love it, (2) it will help you understand site visitor needs, (3) you show people you're listening, and (4) Google will reward you with "long tail" search results.
48. Online Content Never Dies, by Paul Gillin, B to B, 9-15-2008 Gillin describes how you can get a much bigger return on your investment than was before possible by reusing, repackaging and building upon a content base.
49. Marketers as Publishers, by Rebecca Lieb, ClickZ, 9-12-2008 Marketers publish brochures, newsletters, fan clubs, advertorials, annual reports, direct mail. Online you need a solid content strategy to leverage digital content opportunities. Gives examples.
50. Experimental Web Site Lets Users Share Complex Data, by Anne Eisenberg, CIO Today, 9-3-2008 People share their videos on YouTube and their photos at Flickr. Now, using Many Eyes, they can share graphs, charts and other illustrations they create to help them analyze data buried in spreadsheets, tables or text.