International Marketing, Items 1 to 50

"International Marketing" includes 268 items
This page contains items 1 to 50

1. Chinese Parents Discover Social Networking, by Laurie Burkitt, Forbes.com, 12-31-2009 Burkitt describes Babytree.com, a social networking site for moms in China. Users create personal profiles, upload photos of their tots and exchange messages.
2. Facebook Traffic Jumps in Japan but it Still Lags Mixi, by Martyn Williams, CIO, 12-23-2009 Williams writes that Facebook has seen an almost 4-fold increase in the number of visitors to its Web site from Japan in 2009 but the site still lags far behind market-leader Mixi, according to data released by NetRatings Japan.
3. Facebook and Twitter Offer Businesses Opportunities and Challenges, by Dan Macsai and Zachary Wilson, Fast Company, 12-1-2009 Table of Facebook and Twitter services and uses around the world. Macsai and Wilson note that about 60% of users of these social services are outside the U.S. Examples include Burger King, Dell, Starbucks and others.
4. SEO for Multilingual Marketing, by Christian Arno, SitePoint, 12-15-2009 Over a billion web users claim a language other than English as their native tongue, Arno writes. Offers tables of top 5 European languages, differences across French dialects. Suggestions for attaining high positions on foreign language search engines.
5. Case Study: A Success Story in Bilingual Social Media, by Craig Brown, iMedia Connection, 10-27-2009 Serving customers in multiple languages has long been the practice in Canada, where both English and French are the official languages, Brown writes. He describes the company's approach to its Facebook, Twitter, and YouTube accounts.
6. International Search Offers Opportunities, by Ian Harris, B to B, 11-16-2009 Harris discusses trends in international, multilingual search, mistakes made in international search campaigns, landing pages and other issues for global marketers.
7. Translate Your Ecommerce Site, by Armando Roggio, Practical eCommerce, 8-19-2009 Recommends rewriting your site for translation, since English idioms don't usually fit other languages. Then reduce phrases and rewrite again. Next, create a translation document that includes everything to be translated but only includes a phrase once. Then hire a professional translator ($0.35 to $1.50 per word), check the translation for errors, hire a professional writer who specializes in your target language.
8. 6 Ways to Prepare Your Website for New Markets, by Chanin Balance, iMedia Connection, 9-4-2009 As companies present themselves and their products to new sets of international customers, they're also realizing the value of having a localized web presence to reach specific ethnic markets more effectively in the U.S., Balance explains.
9. New Tool Allows Sites to Test Various Cultural Surfing Behaviours, by Kaila Krayewski, Internet Search Engine Database, 8-20-2009 A new tool, created by UK-based multilingual search engine optimization specialists Oban Multilingual, allows sites to try out various components on their websites, and track how different cultures respond to them.
10. Recession Can't Stop Japan's Online Shoppers, by Hiroko Tashiro, CRM Daily, 9-9-2009 What explains Japanese consumers' shift to shopping online? Describes people who stay home to keep outside expenses to a minimum. Shopping online is not only often cheaper, but it saves on transportation and eating, Tashiro reports.
11. A Mantra of Business Success, by Sir Martin Sorrell, INSEAD Knowledge, 7-29-2009 Economies in Asia, Latin America, Africa, the Middle East and Central Eastern Europe will increasingly drive economic growth. Sorrell observes that the impact of the internet is just starting.
12. Cable Network to Spark Social Networking, Boost Trade in Africa, by Darren Taylor, VOA News, 7-29-2009 Africa is now on the cusp of an “explosion” with regard to use of social networking Internet sites and services such as MySpace, Facebook, Twitter and the immensely popular video sharing website, YouTube, Talor reports.
13. New Tool Allows Sites to Test Various Cultural Surfing Behaviours, by Kaila Krayewski, Internet Search Engine Database, 8-20-2009 While much research has been done into how Americans engage with the Internet, little is known about the specific surfing behaviors among other cultures, writes Krayewski. Reports on a new tool to track how different cultures respond to site components.
14. Six International E-Mail Marketing Challenges, by Derek Harding, ClickZ, 3-12-2009 Explains various e-mail localization issues, including (1) message form, (2) personalization and salutations, (3) send time, (4) local norms, (5) local laws, and (6) language.
15. Thinking Global May Help U.S. Marketers, by Christopher Hosford, B to B, 4-6-2009 Advances in search engine optimization and search advertising are allowing smaller companies in particular to play in large foreign markets like China, Japan and Germany, Hosford reports.
16. SEO Success in any Language, by Chanin Balance, iMedia Connection, 2-6-2009 In this global economy, your web presence needs to bridge international divides. Balance offers some pointers for incorporating translation into your search optimization strategy.
17. Online Marketers Wooing Minorities More, by Douglas MacMillan, CRM Daily, 12-22-2008 The importance of translating language should not be overlooked. MacMillan reports on Home Depot as the first home improvement retailer to set up a full-function e-commerce site entirely in Spanish, hoping to ease intimidation for non-English speakers.
18. Use Localized Content to Build a Global Audience, by Sheila Mooney, iMedia Connection, 12-8-2008 Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That's why your content strategy needs to factor in context as well, Mooney writes.
19. PayPal Global Selling Guide, by , PayPal, 11-18-2008 If you've hesitated to sell to buyers overseas, the PayPal Global Selling Guide may help ease concerns. The provide e-commerce details about 17 countries, including payment preferences, holiday traditions, shipping tips, customers, restricted items, and duty and tax considerations.
20. Facebook: No. 1 Globally, by Catherine Holahan, Business Week, 8-13-2008 The social network site has vaulted over rival MySpace in worldwide audience growth, thanks to tools that translate content into many languages, Holahan reports.
21. Secrets and Lies about International E-mail Marketing, by Karen J. Bannan, B to B, 5-8-2008 Secret: Creating a local version of your marketing message requires more than just translation. Lie: Because CAN-SPAM doesn’t apply overseas, there’s easier access to entry for e-mail marketers targeting audiences outside the U.S.
22. The Cost of Leaving Hispanics Lost in Translation, by Juan Tornoe, Future Now, 2-14-2008 Discusses marketing to Latinos. One in 10 US Internet users is Latino, 18.8 million. Don't market to all Latinos the same. Some may prefer to read your offering in Spanish. Translate concepts, not sentences.
23. Global SEM, by Karen J. Bannan, B to B, 12-10-2007 Companies using search marketing to reach an international audience learn quickly that the effort requires more than a direct translation of keywords. This is why search engines in places such as China, Korea and Thailand look different.
24. Global Search Optimization Goes beyond Translation, by Matt Naeger, B to B, 12-10-2007 A simple translation does not take into account cultures, customs and preferences specific to various countries. Naeger advises that Web sites should be translated according to concepts.
25. Post-holiday Email Tips, by Spencer Kollas, iMedia Connection, 1-10-2008 Offers guidelines to begin putting together an international expansion plan that you can execute on your own, by first creating a general plan and then specific plans for each region.
26. Google's China Chief Sees Future Boom, by Henry Sanderson, CIO Today, 11-29-2007 strong investor interest and an education system churning out information technology graduates by the thousand, the groundwork is solid for years of continued steady growth in China, say experts, but warn against a get-rich-quick mentality.
27. Most smaller U.S. businesses don’t sell globally, by , Internet Retailer, 10-19-2007 Only 33% of small and mid-sized US businesses are engaged in cross-border trade -- 15% importers, 9% exporters, 9% both importers and exporters. A study of 600 business decision makers was reported by UPS Business Monitor US.
28. Campaigns that Cross a Greater Divide, by Jodi Harris, iMedia Connection, 9-6-2007 The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies, says Harris. Discusses what Australian experts say about marketing in this fertile, foreign landscape.
29. Translating the Web, by , Business Week, 10-12-2007 While English-speakers account for 31.2% of global Internet users, Chinese-speakers are fast catching up (15.7%). Describes how dotSUB's proprietary software is being used for subtitling videos via the "open" method.
30. Asia-Pacific Has Most Search Activity; Google Sites Still Rank at Top, by Carol Krol, B to B, 10-10-2007 Asia-Pacific region: 258 million unique searchers, 20.3 billion searches; Europe: 210 million searchers, 18 billion searches; North America: 206 million searchers, 16 billion searches. Latin America: more than 95 searches per searcher.
31. E-Commerce Traders Advised to Try Dual Strategies for Filipinos Abroad and Expats, by Komfie Manalo, BizReport, 8-14-2007 Research indicates that Filipinos living in the Philippines are generally price conscious, whereas Filipinos living or working abroad do not mind high prices, but would rather buy high-end products or services online.
32. Europeans Online Longer, More Often than Americans, by Kristina Knight, BizReport, 6-5-2007
33. Going International on eBay, by Frank Fortunato, ECommerce-Guide, 11-20-2006 EBay's international volume is growing much faster than domestic U.S. sales, now accounting for more than 50% of all business. You are missing a huge market if you limit your EBay sales to U.S. addresses only. Detailed how-to for selling internationally.
34. Advice for e-mail Marketing to China, by Michael Koziol, B to B, 11-13-2006 Koziol explains the 3 primary considerations when it comes to e-mail marketing to customers and prospects in China: deployment, design and device.
35. Going Global, by , B to B, 11-13-2006 When Ogilvy Interactive set out to take IBM Corp.'s e-mail marketing strategy international, it knew it would need to make some adjustments to both messaging and design. It also would need to check in with local ISPs, which can impede delivery rates.
36. Hispanic Online Best Practices: Features and Functionality, by Lee Vann, Chief Marketer, 10-31-2006 Discusses integration of crucial features and functionality in websites targeted at Hispanics.
37. Going overseas? Make sure to brush up on foreign languages, by , Internet Retailer, 10-4-2006 52.4% of consumers buy only from websites where information is presented in their native language, according to Common Sense Advisory in a report titled "Can't Read, Won't Buy--Why Language Matters on Global Web Sites." Study was of 2,400 consumers from 8 non-English speaking countries in Europe, Asia, and South America.
38. E-commerce sales in Western Europe to double in three years, by , Internet Retailer, 9-26-2006 E-commerce in Europe will double to $234 billion by 2010. The UK is currently responsible for half of online sales. Germany and France are expected to increase dramatically from current levels.
39. A foreign affair, by Mark Brohan, Internet Retailer, 10-1-2006 Web retailers span the globe in search of new customers and sales. Discusses growing online retail markets in Europe and Asia and how to take advantage of the opportunities.
40. Mad as Hell in China's Blogosphere, by , CRM Daily, 8-4-2006 When it comes to commenting on business, "Chinese people are vocal and active." Advises companies to pay attention to bloggers and online forums, noting that sometimes faulty information spreads rapidly through the Chinese blogosphere.
41. How to Take Your Small Business Global, by Jennifer LeClaire, E-Commerce Times, 6-20-2006 Small business owners stand to grow and prosper even more than larger companies by going global via the web. The key to success in worldwide markets is a clear and unique value proposition that differentiates your products and services from the international competition.
42. Kana Boosts E-Mail Response, by Erika Morphy, CRM Daily, 5-23-2006 Reviews Kana, the automatic language identification feature that detects the language of each incoming e-mail, and forwards it to the employee able to respond in that language. It also is able to categorize such e-mails for reporting purposes.
43. How Otto Got an e-Commerce Head Start, by Jack Ewing, Business Week, 5-9-2006 With $3.8 billion in online sales last year via Otto brands, including Crate & Barrel in the U.S., Otto Group is, remarkably, the world's No. 2 online retailer, behind only Bezos' Amazon.com, according to Ewing.
44. China's Online Ad Boom, by Dexter Roberts, Business Week, 5-4-2006 The migration of advertising from print to online is an accelerating trend in the U.S. Now, the same thing seems to be happening in China's fast-growing ad market, says Roberts. Examples include Motorola, Tiffany, General Motors and others.
45. China's Pledge of Allegiance, by Bruce Einhorn, Business Week, 4-27-2006 Reviews public proclamations Internet companies operating in China to restrict content on the Web and support the Communist government's stance.
46. It's a small world, by Mary Wagner, Internet Retailer, 4-1-2006 While the Internet can leap borders, it can't leap cultures nearly as easily. Explains factors in creating a culturally-compatible site for global markets. Factors include model poses, use of local models, fulfillment plans, colors, etc.
47. Study: Japan, China Most Actively Embrace Web, by Al Sacco, CIO Magazine, 3-30-2006 Japan took the first-place ranking in percentage of Internet users, with roughly 9 out of 10 citizens saying they used the Web in the past 30 days, CNET reports. In China, the average Web surfer spent almost 18 hours a week online
48. Search Engine Optimizing for Europe, by Mike Grehan, ClickZ Experts, 4-3-2006 Search marketing experts based in Germany explain how the search environment in Germany and Europe is different than in the U.S. (Google is much more dominant), and how that affects site optimization. With tips for launching a successful site in Germany.
49. It's a small world, by Mary Wagner, Internet Retailer, 4-1-2006 Technology leaps borders -- but culture doesn't, as U.S. e-retailers find new markets require a new approach. Discusses international e-commerce with a focus on local culture and customs.
50. Leveraging the Global SEM Landscape, by Heather Lloyd-Martin, SearchDay, 3-7-2006 Discusses keyphrase research and SEO for the European, Latin American, and Asian markets.