Newsgroups/Mailing List Marketing, Items 1 to 10

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  1. Five Ways to Increase Website Traffic through Online Message Boards and Blogs, by Anton Cheranev, Elixir Systems, 3-29-2006 In an article that sounds much like newsgroup marketing used to, the author explains how to market your site by visiting online message boards and blogs and making comments with links to your site (if possible). Recommends getting known, building healthy relationships before posting, don't spam the boards or blogs, use boards and blogs that relate to your business.
  2. Yahoo Changes Privacy Policy, by Michael Bartlett, Newsbytes, 3-28-2002 Reports on Yahoo's notice to all of its registered users in the United States, informing them of changes to the company's privacy policy. Changes include moving from universal opt-out to customized preferences in 13 categories.
  3. The Natural Life Cycle of Mailing Lists, by Kat Nage, Psychology of Cyberspace, 5-1-1996 Useful information on how e-mail discussion groups begin, grow, thin out, and then mature.
  4. How Many Mail List Subscribers Does It Take to Change a Light Bulb?, by , Psychology of Cyberspace, 5-1-1997 Useless as hard business knowledge, but a great spoof on decision-making and opinions in e-mail discussion groups.
  5. How B2B Marketers Can Use Email Discussion Groups to Grow Sales and Increase Customer Loyalty, by Ann Holland, B2BMarketingBiz.com, 12-5-2000 Tips on setting up an e-mail discussion list. Gives basic info plus links to further resources.
  6. Tips for Effective Schmoozing, by Marcia Yudkin, ClickZ, When you promote or market on a discussion list, avoid offensive behaviors: go light on the pitch, make good use of the signature line, provide good information and advice that encourages trust, use a constructive tone, and think carefully before taking an extreme position on a controversial topic.
  7. Schmoozing for Success, by Marcia Yudkin, ClickZ, 11-8-2000 Discussion lists and web forums can be effective promotional venues. How to use them well: (1) locate your target market (liszt.com, forumone.com) (2) strike up a conversation (answer questions, share news, show what you know (3) repeat step 2 (results usually come with repeated participation).
  8. Your Electronic Signature as a Marketing Tool, by Claire Belilos, CHIC Hospitality Consulting Services, 3-1-1998 How to write and use an electronic signature on your e-mails to help you win business, some samples featured.
  9. How to Build Your Business With Discussions, by Michel Fortin, The Profit Pill, 6-1-1999 Explains how to market your site by participating in discussion lists and online bulletin boards. For example, refer to articles posted on your site to bolster your argument.
  10. Forum Finder: Search over 37,000 Web Forum Discussions, by , Forum One, Allows you to find targeted news groups or mailing lists through which you may be able to market your product or service -- gently!
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