Privacy Issues, Items 1 to 50

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  1. Zuckerberg: I Know that People Don't Want Privacy, by Chris Matyszczyk, CNET News, 1-10-2010 Matyszczyk reports and comments on Facebook founder Mark Zuckerberg's interview comment that "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people."
  2. Facebook Moves to Standardize and Own Customer IDs, by Douglas MacMillan, Business Week, 12-14-2009 MacMillan discusses the implications for privacy as Facebook moves to establish identity standards that are universally accepted.
  3. Net Privacy 2010: How Far Will the Needle Move?, by Kenneth Corbin, eSecurity Planet, 12-31-2009 Corbin describes the US Federal Trade Commission's consideration of new rules for online advertisers, advertiser concerns and efforts to maintain the practice of self-regulation.
  4. IAB Launches Privacy Matters, Its First-Ever Consumer Education Campaign, by , IAB, 12-3-2009 Describes online campaign that will guide people to the “Privacy Matters” site, where consumers can access resources and tools designed to help them protect their online privacy and engage in conversation about their privacy concerns.
  5. How to Read a Privacy Policy, by , 1 to 1, 10-21-2009 Reports on The Common Data Project's investigation of common traits of privacy policies on popular websites in the areas of search and internet portals, major retailers, online communities and social networks, among others.
  6. Tech Gadgets That Know and Share Too Much About Us, by Peter Eckersley, Business Week, 12-7-2009 Electronic devices that track our movements and convey the data can violate consumer privacy, Eckersley warns. These services must be designed, from the ground up, to include robust privacy protections.
  7. Are Retailers Going Too Far Tracking Our Web Habits?, by Jayne ODonnell, CRM Daily, 10-27-2009 By monitoring the browsing and buying behavior of consumers who visit their Web sites, stores are able to better target online and e-mailed promotions to what consumers are most likely to buy. O'Donnell discusses tracking issues.
  8. Baking In The Privacy Issue, by Steve Smith, Media Post, 11-6-2009 The technical issues surrounding opt-out are not that hard to solve relative to the issue of engaging users with the issue of privacy. A fundamental issue is how much consumers want to get involved in managing their own profiles and privacy, Smith writes.
  9. The Return Of Opt-Out Man: Chaos Before Clarity?, by Steve Smith, Media Post, 10-16-2009 Smith reviews behavioral targeting practices of the major search and content networks, including Google, Yahoo, AOL and Microsoft.
  10. Electronic Health Info Creates New Patient Insight, by Larry Dobrow, 1 to 1, 9-23-2009 Medical researchers use the Internet and social media to uncover new opportunities. Dobrow explores the privacy concerns.
  11. Privacy Consent Glossary, by Jay Cline, 1 to 1, 9-23-2009 Differing understandings of what "opt in" and "opt out" mean is an example of the confusion over common privacy terms and practices that relate to customer trust. Offers a glossary an examples of acceptable privacy practices.
  12. How Social Networks Wreck Your Online Anonymity, by Paul Mah, Tech Republic, 8-27-2009 Online anonymity will be wrecked should usernames or IDs of social networking sites leak to third-party aggregate sites, such as DoubleClick, Google AdSense, Omniture, or analytics services like Google Analytics, WebTrends, and Statcounter, Mah writes.
  13. Congress Weighs Change in Web Ad Privacy, by Joelle Tessler, MSNBC, 9-7-2009 Tessler discusses a bill to ensure that consumers know what information is being collected about them on the Web and how it is being used, and to give them control over that information.
  14. IAB: Privacy Debate Moves Beyond Cookies, by Laurie Sullivan, Media Post, 7-29-2009 As more advertising goes online and on mobile phones, privacy becomes a central issue to increase the relevancy with behavioral targeting, Sullivan reports. The privacy debate has moved toward data security and eliminating risk.
  15. Fresh Views at Agency Overseeing Online Ads, by Stephanie Clifford, New York Times, 8-4-2009 There’s a huge dignity interest wrapped up in having somebody looking at your financial records when they have no business doing that, Clifford reports Federal Trade Commission executive saying in relation to retailer Sears consumer tracking program.
  16. Twitter Do’s and Don’ts for Brands, by Tim Bradshaw, Financial Times, 7-20-2009 The same power to amplify promotions and positive messages also means that any missteps on Twitter are very public ones, Bradshaw warns. Offers top tips from tweeters on how to communicate a brand message.
  17. Companies Pledge More Openness About Web Tracking, by Deborah Yaho, ECN Magazine, 7-2-2009 Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed, representing the industry's attempt at self-regulation.
  18. EU Lays Out Web Privacy Rules, by Matthew Dalton, Wall Street Journal, 6-24-2009 European regulators have laid out operating guidelines for Facebook, MySpace and other social-networking Web sites to ensure they comply with the region's privacy laws, in a move to address concerns about the handling of users' personal information.
  19. Internet Marketing: Is Regulation Coming?, by Douglas MacMillan, Business Week, 6-18-2009 Privacy advocates say behavioral targeting is becoming more prevalent with increased use of ad-supported Web sites and services and that it's getting easier to disguise the practice as technologies become increasingly sophisticated.
  20. Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security, by , Knowledge@Wharton, 6-10-2009 Few social network users realize that the information they post, when combined with new technologies for gathering and compiling data, can create a fingerprint-like pattern of behavior. May be used for legitimate business purposes or thieves.
  21. Putting Privacy First, by Larry Dobrow, 1 to 1, 5-22-2009 Dobrow describes how location-based social networking services, such as Loopt and Belysio, have gone out of their way to highlight the possible privacy abuses and work with advocacy groups and others to minimize them.
  22. Study: Consumers Would Not Benefit From Privacy Regulation, by Wendy Davis, Media Post, 5-19-2009 A new study by the think tank Technology Policy Institute concludes that new online privacy measures won't help consumers and could hinder Web companies, Davis reports.
  23. Scratching the Surface on Geo-location Services, by Larry Dobrow, 1 to 1, 4-9-2009 Dobrow describes Quova, a 9-year-old firm that provides geolocation data for online businesses, with access to a database of locations of IP addresses. In turn, the businesses can employ those addresses for a range of uses.
  24. Law Students Teach Scalia About Privacy and the Web, by Noam Cohen, New York Times, 5-17-2009 Students experienced a number of fascinating “teaching moments” during an assignment meant to demonstrate how much personal information is floating around online, writes Cohen.
  25. AT&T Backs Privacy Rules, by Emily Steel, Wall Street Journal, 4-22-2009 While ad targeting on the Web has been at the forefront of privacy advocates' concerns, worries are growing about other media, ranging from mobile phones to emerging TV technologies, steel writes.
  26. Where Do We Draw the Line on Consumer Profiling?, by Tom Hespos, iMedia Connection, 5-21-2009 If you're in the business of collecting information about people on the web, or of using that information to market products or services, stay away from Personally Identifiable Information (PII), Hespos warns.
  27. Facebook Connect: Your 8,000 Hidden Friends, by Douglas MacMillan, Business Week, 4-2-2009 What happens when users share their Facebook profiles and friend lists with other sites? Are social networks responsible for defending data its members decide to take elsewhere? MacMillan explores privacy issues.
  28. Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss, by , Knowledge@Wharton, 3-18-2009 Recommends a simple approach to data minimization, aggregation with purging individual information, as an excessive amount of data can be exposed to malicious hackers. Offers accuracy rates close to individual targeting without the risk.
  29. FTC Online Privacy Guidelines Faulted, by Douglas MacMillan, Business Week, 2-13-2009 MacMillan reports that consumer groups say a new set of government guidelines doesn't go far enough to ensure the privacy of people whose online information is gathered by marketers.
  30. Google's New Ad Network Knows Where You've Been, What You Do, by Scott Gilbertson, Wired, 3-11-2009 Interest-Based Advertising, often known as behavior targeting, gives advertisers a way to deliver their ads to users who have shown interest in related items. Gilbertson explains Google's privacy policy, links to Google's explanatory video.
  31. Does Privacy Suffer in a Recession?, by Larry Dobrow, 1 to 1, 3-9-2009 Dobrow reports that companies are acutely aware of the effect that even a small-scale security breach could have on their customers' trust, that identifying privacy and security should be business staples for every industry.
  32. U.S. Tweaks Internet Privacy Guidelines, by Diane Bartz, eWeek, 2-13-2009 Federal regulators tweak recommendations for how Web sites should collect, save and share information about users, extending them to ISPs and mobile users.
  33. Web Founder's 'Snooping' Warning, by , BBC, 3-11-2009 The integrity of the internet is under threat if online "snooping" goes unchecked, one of the web's most respected figures, Sir Tim Berners-Lee, has told Parliament.
  34. Privacy: The More You Know, by Wendy Davis, OMMA, 3-1-2009 If targeting works as promised, marketers won't waste their ad dollars serving messages to people who aren't interested in their products, and consumers wouldn't be bombarded with ads for unwanted products. Everybody wins, says Davis.
  35. Agency Skeptical of Internet Privacy Policies, by Saul Hansell, The Wall Street Journal, 2-12-2009 Hansell reports that the Federal Trade Commission has indicated that if the industry does not move faster, the agency would increase regulation or call for Congress to legislate stricter online privacy rules.
  36. Do Smartphones Mean Lost Privacy?, by Leslie Cauley, CRM Daily, 2-10-2009 It's never been easier to get information on the run with the new Google phone, dubbed the G1, say some. Others say" It's like a walking surveillance device."
  37. Yahoo Limits Retention of Search Data, by Miguel Helft, New York Times, 12-17-2008 Helft reports that Yahoo said it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.
  38. Privacy Proponents Prompt President-Elect To Police, by Wendy Davis, Media Post, 12-17-2008 Ad companies also say that behavioral targeting is often anonymous because they don't collect names, addresses or other so-called personally identifiable information. Privacy advocates say it might be possible to identify specific individuals.
  39. Privacy: It's overrated, by Chris Marriott, iMedia Connection, 12-8-2008 Marriott believes that Internet users are going to increasingly demand personalization of their online experience. Offers suggestions on how to get started without scaring them off.
  40. Virtual Roundtable: Online Risk, by Peggy Bresnick Kendler, Insurance & Technology, 11-5-2008 Insurers now have more data subject to greater privacy risk. Links to viewpoints: Online Privacy Presents a Growing Liability, Cyber Attacks Can Come in Many Shapes and Sizes, Building an Enterprise Security Program Key to Managing Risks.
  41. Photo Tagging Portends New Frontier for Privacy Pros, by Don Peppers & Martha Rogers, Ph.D., 1 to 1 Privacy, 9-3-2008 According to ZDNet, people worldwide took 50 billion digital photos in 2007. Photo tagging, the appending of personal information to digital images, is quickly changing the balance of privacy, especially with social tagging (you tagging another's photo).
  42. Behavioral Targeting Comes under Fire, by Christopher Hosford, B to B, 9-15-2008 While advertisers and publishers say the approach is an effective way to deliver relevant information and messages, privacy groups have voiced concerned over who controls vast amounts of personal data and how those data may be used, Hosford reports.
  43. Privacy Key As Mobile Ads Continue To Grow, by Mark Walsh, Media Post, 9-16-2008 Walsh reports on Frost & Sullivan study. Mobile advertisers should provide relevant messages within mobile applications and services, then track their usage history, preferences, location, and device types.
  44. Sorry, NebuAd, Phorm Gets Pass In UK, by Wendy Davis, Media Post, 9-17-2008 Davis reports UK authorities approving Phorm 's behavioral targeting platform is legal, largely because the company intends to notify users about the system and obtain their consent before deploying it.
  45. Online Privacy: IAB Pushes For Self-Reg, by Joe Mandese, Media Post, 9-22-2008 Mandese reports on the Interactive Advertising Bureau continued push for an industry self-regulatory body to police consumer online privacy.
  46. New Data Privacy Laws Set For Firms, by Ben Worthen, The Wall Street Journal, 10-16-2008 While just a few states have adopted encryption measures so far, the new patchwork of regulations is something many businesses will have to navigate, since the laws apply to out-of-state companies with operations or customers in those states.
  47. Online Privacy: Nowhere to Hide from Internet Tracking, by Eileen Feretic, Baseline Magazine, 9-2-2008 Using spyware, web monitoring software or other Internet monitoring techniques to track and document the behavior of your customers needs to be managed with restraint in order to protect the privacy of individuals, Feretic advises.
  48. Congress Plans To Push for Web Privacy, by Heather Green, CRM Daily.com, 8-15-2008 The Online Privacy Bill of Rights may require companies to get approval from consumers before collecting info about their Web-surfing habits, a process known as behavioral targeting that helps Web sites more strategically place ads.
  49. Logging In: Out of Bounds, by Kathy Sharpe, OMMA, 9-1-2008 Do the masses of people who share their every living moment on Facebook, MySpace, Twitter and countless other sites really care who knows what about them? Discusses the clash between Google and Viacom and its implications for online privacy.
  50. Photo Tagging Portends New Frontier for Privacy Pros, by Don Peppers & Martha Rogers, Ph.D., 1 to 1 Media, 9-9-2008 According to ZDNet, people worldwide took 50 billion digital photos in 2007. The rise of photo tagging--the appending of personal information to digital images--is quickly changing the balance of privacy, however, say Peppers and Rogers.
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