Viral Marketing, Items 1 to 50

"Viral Marketing" includes 138 items
This page contains items 1 to 50

1. Still Hooked on the Idea of Link Bait?, by P.J. Fusco, ClickZ, 9-9-2009 Discusses several link bait campaigns and why they worked: Burger King's Subservient Chicken, information, fun, games, online tools, refuting gravity with the "New Intelligent Falling Theory" to the Church of the Flying Spaghetti Monster. Viral marketing takes careful planning and preparation, a solid infrastructure, patience, and planning.
2. Can You Create a Viral Hit?, by David Myron, Destination CRM, 10-1-2009 More Internet users worldwide accessed member communities than email in 2008, Myron reports, warns that just because viral marketing can be low in cost doesn’t mean there isn’t a lot to lose: your brand reputation, customer trust, and even revenue.
3. Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter, by Dan Macsai, Fast Company, 9-24-2009 Macsai's tips include lists of the most and least re-Tweetable words, use of punctuation and proper nouns, times of day and day of week, among others.
4. More to Retweeting Than Meets the Eye for Businesses?, by Chris Crum, WebProNews, 8-27-2009 Crum explains, describes benefits and drawbacks of retweeting, especially with Tweets containing links, which provides a good, viral means of link exposure. Links to retweet services, study.
5. A Step-by-Step Plan for Finding Your Influentials, by Rebecca Weeks Watson, iMedia Connection, 9-16-2009 Influence is the new online currency, but defining it - and its true value - is a complex task. Weeks Watson offers a practical guide to find and leverage the best voices for your brand.
6. Viralsourcing: Let Crowds Create Your Ad Message, by Ben Kunz, Business Week, 7-19-2009 Viralsourcing combines elements of crowdsourcing and viral marketing, Kumz explains. Offers examples in executive recruiting, auto design, music, sports and others.
7. 3 Steps to Viralizing Your Content, by Tucker Aaron, iMedia Connection, 8-13-2009 Develop viral content across multiple platforms, such as games, email, SMS, and Twitter, Aaron suggests, explaining the importance of integrating your brand in a natural, efficient way.
8. Viral Does Not Always Equal Video, by Rob Birgfeld, SmartBlog, 7-8-2009 Whether it’s a blog post, a video, a song, a coupon, a funny one-liner, or a special handshake, it’s simple, says Birgfeld: Viral is something worth sharing.
9. Word-of-Mouth Marketing Evolution, by Laurie Burkitt, Forbes.com, 5-21-2009 Burkitt describes a new service called BzzScapes, a social networking site allowing users to follow and interact with brands, creating brand "communities." Brands can get from it the demographic and contact information of their most avid fans.
10. Pitching to Mommy Bloggers, by Karen E. Klein, Business Week, 6-2-2009 When businesses try to market products and services via endorsements on blogs targeted at moms, Klein gives examples of how it pays to understand the rules of the road, warns against certain practices.
11. People are Talking, by Lakshman Krishnamurthi, Kellogg Insight, 5-1-2009 Becoming aware of online comments and learning how to use the information can avert potential downturns in sales and can help companies fine-tune their marketing, says Krishnamurthi. Graphic of conceptual framework of online word of mouth.
12. Marketing Automation Vendors Embrace Social Components, by Christopher Hosford, B to B, 5-4-2009 When people choose to share by forwarding e-mails or posting on social sites, there's a lot of return traffic back to a specified Web site, more than just with e-mail alone. It does get viral, and it has a positive effect, Hosford reports.
13. Developing Successful Viral Marketing Ideas, by Justilien Gaspard, Search Engine Watch, 2-19-2009 One of the hardest parts of a successful viral marketing campaign is coming up with the idea, Gaspard writes. Offers different ways to develop those ideas.
14. Start a Buzz with Word-of-Mouth Marketing, by Armando Roggio, Practical eCommerce, 1-20-2009 Uses the example of Boise, Idaho's Flying Pie Pizza. Each day the store opens its kitchen to 5 people with the same first name -- then e-mails others with the same first name. Take-away: (1) create a unique offer, (2) make it seem exclusive, (3) make the offer timely.
15. 6 Non-Salesy Ways To Ask Your Customers To Promote You, by Rohit Bhargava, Social Media Today, 1-26-2009 Want to know the #1 reason your customers don't recommend you to their friends, Bhargava asks. The real reason is either because you don't ask them to, or you don't make it easy for them to do it. Explains how to ask them in the right way.
16. What Is Viral Marketing?, by Seth Godin, Seth Godin's Blog, 12-22-2008 Godin defines and explains the 2 kinds of viral marketing, 1) the original classic sort in which the marketing is the product and which a self-amplifying cycle occurs and 2) a marketing campaign that spreads but isn't the product itself.
17. Viral Benchmarks Prove Elusive, Study Says, by Gregory Solman, Adweel, 10-13-2008 Although 70 percent of surveyed advertising and media agencies plan to increase their spending on viral videos, benchmarks of success remain relative throughout the marketing business, Solman reports.
18. What Makes a Video Viral?, by Andreas Roell, ClickZ, 9-30-2008 Though there's no formula for an effective viral video, it must (1) be a video worth talking about and (2) allude to the brand or product in an unobtrusive manner. Uses video of Tiger Woods PGA tour walking on water as an example.
19. One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye, by Jeff Sexton, FutureNow, 8-6-2008 Viral videos are often one-off affairs, but the only successful viral marketing videos seem to be launched as a series in a campaign, rather than as a single video. The author sites the formula: "Retention = Salience * Repetition." Gives examples.
20. Viral Link Building: Size Doesn't Always Matter, by Justilien Gaspard, Search Engine Watch, 9-4-2008 Most viral campaigns won't become large-scale. You can have a small campaign that has a big impact in your industry or community, says Gaspard.
21. Long Tails and Big Heads, by Farhad Manjoo, Slate, 7-14-2008 While it's true that we're now buying more obscure movies and music than ever before, Majoo explores why working slowly to produce big hits produces higher quality products through online word of mouth recommendations.
22. Go Viral or Bust, by Gary Stein, ClickZ Experts, 6-3-2008 Some marketers think that viral spread is a kind of magic that rarely happens and can't be planned. But you can in fact plan for viral results, if you set a clear goal, and then ask people to help you reach the goal.
23. Building a Brand with Widgets, by Rachael King, Business Week, 3-3-2008 The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing and web branding. King looks at widget campaign success and failures.
24. How to Be Funny Online, by Russell Scott, iMedia Connection, 4-11-2008 Humorous campaigns can be the biggest viral hits or virulent failures. Scott explains the rules for injecting humor without causing a fatal overdose for your brand.
25. The Wonderful World of Widgets, by P.J. Fusco, ClickZ Experts, 1-16-2008 Widgets: what they are, how to get them into the hands of the viral masses, and how to get the most search marketing value out of them.
26. The Whopper is deal. Long live the Whopper!, by Robert Gorell, GrokDotCom.com, 12-21-2007 Helpful analysis of a great example of an online viral campaign aided by short TV ads that lead people to a 7-minute video.
27. What Makes a Rumor So Easy to Spread?, by Gord Hotchkiss, Out of My Gord, 12-3-2007 What turns a rumor or message into a viral entity? An idea compelling enough to transcend a social group and leap out to other groups. Juicy rumors appeal to those who want to be "in the know." Negative rumors touch a darker side of human nature to build oneself up at the expense of others.
28. Viral Ad Inspiration, by Tessa Wegert, ClickZ Experts, 10-18-2007 Competitrack's Online Viral Monitoring subscription service is a comprehensive intelligence resource that allows you to keep track of every significant viral marketing effort, and it also provides deep insight into what works in viral.
29. Publisher Uses Viral Marketing to Promote New Book, by Helen Leggatt, BizReport, 10-29-2007 In a bid to attract more readers to an author's contemporary fiction, and a new book launch, Random House Canada to come up with a viral campaign using online video.
30. The Age of Influence, by David Myron, Destination CRM, 11-1-2007 The failure of many word-of-mouth marketing campaigns is largely due to their transparency, says Myron. Example of attempt by a software vendor to spark viral marketing through a too-long and only mildly funny video on YouTube.
31. Going Nuts Over Viral Marketing & Word-of-Mouth, by Robert Gorell, GrokDotCom.com, 10-22-2007 A discussion from several authors on the difference between viral marketing and word-of-mouth.
32. Viral Campaigns Falling Short, Says JupiterResearch, by Les Luchter, Online Media Daily, 9-5-2007 in a report "Viral Marketing: Bringing the Message to the Masses," JupiterResearch found that only 15% of viral campaigns in the past year prompted consumers to promote the marketer's message. 55% plan to reduce use of this tactic next year. Failing to understand the audience can lead to alienation of consumers.
33. Viral Marketing Isn't Catching On With Consumers, by Thomas Claburn, Information Week, 9-4-2007 Viral marketing isn't quite as contagious among consumers as advertisers would like, according to a new report from JupiterResearch. Problems include confusion about viral marketing metrics and that there are too many ads.
34. 'Viral Marketing' Inviting Way to Advertise, by Christia Gibbons, Arizona Business Gazette, 7-5-2007 Some experts describe viral marketing as a new form of Mary Kay cosmetics and Tupperware parties. If you can provide something consumers find entertaining, even if it's advertising, they are likely to expose themselves to it.
35. Managing Toward Virality, by Gary Stein, ClickZ Experts, 7-2-2007 Creating a viral campaign that works is difficult, akin to catching lightning in a bottle. What you can do is encourage viral results by managing 3 key elements: not just the creative, which has to be strong, but also the placement medium, and measuring (plus responding to) results.
36. Optimizing the "E-mail This" Marketing Opportunity, by Jeanne Jennings, ClickZ Experts, 6-4-2007 An 'e-mail this to a friend' button is a proven website function. 10 best practices that will maximize the benefit of adding this feature to your pages, from making sure it gets attention, to making the process user friendly and attractive.
37. Let Boomers Spread the Word, by Dawn Anfuso, iMedia Connection, 5-11-2007 Anfuso reports on a new survey confirming baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.
38. Beyond Word of Mouth, by Brandon Evans, iMedia Connection, 4-4-2007 Marketers who view consumers as partners rather than target markets will reap the rewards, says Evans, by interacting more closely with consumers.
39. Viral -- Marketing More Powerful Than SEO, by Mark Daoust, SEONews.com, 3-29-2007 Contends that viral marketing is more powerful than SEO. Examples from Xbox360, Gmail, and various viral videos. Buzz-worthy sites: (1) stroke people's egos, (2) promise to amaze, and (3) are original.
40. Anatomy of a Super Digg, by DanielTynski, SEOmoz.org, 2-21-2007 Tells the story of an attempt at link bait, an article entitled, "8 Diseases that Give You Superhuman Powers." The purpose was to get backlinks to increase PageRank of a car dealership site. It succeeded wildly. Before: 207 links, 7 days after: 3,545.
41. Five Rules of Viral Marketing, by Sean Carton, ClickZ Experts, 2-5-2007 It's a lot easier to make a mess of viral marketing than to succeed with it. Examples of viral campaigns gone horribly wrong establish rules for what not to do, such as don't try to be hip, and don't fake authenticity.
42. Make Your Site the Hub for Buzz, by Laurent Flores, iMedia Connection, 2-6-2007 Provide consumers what they need to spread the word about you, 'open up' and provide information for people to discuss, engage and buzz about you. Do this by starting on your brand website
43. How to Go Viral and Get Famous, by Jordan McCollum, Marketing Pilgrim, 2-19-2007 Learnings from an Arbor Networks viral marketing case study with three ground rules. (1) Don't blot your budget on a single campaign, (2) don't rely entirely on one single media, (3) look different from the rest of the pack.
44. MGM Adds Punch With Viral Marketing, by Helen Leggatt, Biz Report, 1-26-2007 A viral marketing firm is collaborating with MGM to create an online buzz for the release of the new Rocky movie. The applications are free and include various “Rocky Balboa”-themed skins for toolbars, email backgrounds, wallpapers and screensavers.
45. P&G Viral Effort Gets Wild and Crazy, by , MarketingVOX, 12-14-2006 Describes the "Men with Cramps" viral campaign designed to point to Proctor and Gamble's ThermaCare heat wraps for women's menstrual pain. More than 11 million consumers have interacted with the campaign.
46. Tapping Into Code Hunting, by Mark Kingdon, ClickZ Experts, 11-7-2006 A novel approach to viral marketing: create a 'secret' trail of clues or breadcrumbs scattered about the Internet landscape, and let your prospects find their way to a special deal by following the trail. Examples and how-to.
47. The Pocket Guide to Chatterbacking, by Pete Blackshaw, ClickZ Experts, 8-22-2006 Explanation and discussion of chatterbacking, a new form of advertising that rides the wave of consumer conversation and consumer-generated media. Not the same as word-of-mouth, viral, or buzz marketing, but closely related.
48. Viral Marketing Gets Structured, by Tessa Wegert, ClickZ Experts, 8-3-2006 Viral marketing seems inherently unpredictable, succeeding or failing according to factors that can hardly be controlled. PopularMedia is a viral marketing service provider that is able to develop reliable viral campaigns by testing, measuring and optimizing.
49. Link Bait Kool-Aid?, by Eric Ward, EricWard.com, 7-1-2006 The author objects to adding controversial, quirky elements to a website just to get links -- called "link baiting." "If it does nothing more than cause a little buzz or drive-by traffic, then you’ve wasted time and opportunity." Rather, add solid, useful content to your site that can be used over and over.
50. Why Aren't You Using Linkbait?, by Kim Roach, SiteReference, 7-19-2006 Linkbait, another word for viral marketing techniques to generate backlinks, is the new buzzword. The main hooks to get notice by bloggers are (1) news, (2) controversy, (3) resources, and (4) humor. Explains how to use each approach.