Demographics & Shopper Behaviors, Items 1 to 50

"Demographics & Shopper Behaviors" includes 180 items
This page contains items 1 to 50

1. Electronics Led Jump in Online Holiday Shopping, by Adam Dickter, CRM Daily, 12-31-2009 Online shopping rose 5% in the 2009 Christmas season compared to 2008, according to comScore. Electronics led with a 20% jump; an estimated $27 billion was spent online. ForeSee found online shoppers were most satisfied with purchases from Amazon.com.
2. "Pay Per View" Means What Americans Want To Watch, by Jack Loechner, Media Post, 12-17-2009 Americans can't live without the internet, want to see advertisements that are innovative, and are open to new technologies that monitor their media usage if privacy is maintained, study on media effectiveness shows.
3. Advertisers, Marketers Wise To Target Techfluentials, by Aaron Baar, Media Post, 1-3-2010 A small but influential group of consumers called "techfluentials, have undue weight when it comes to influencing the purchases of others, writes Baar. The way to reach these techfluentials is through an online and/or mobile strategy.
4. Kids Are Clicking On Video Ads (Grown-Ups Not So Much), by Mark Walsh, Media Post, 12-16-2009 For any age group, the pre-roll remains by far the dominant video ad format, accounting for 96% of ads served through the first nine months of 2009, Walsh reports. Kids under 14 show highest click-through rate, at 3.7%.
5. 10 Crucial Consumer Trends for 2010, by , Trendwatching, 1-1-2010 2 trends: real-time reviews (a subset of "nowism"); mass mingling, as the more people date and network and twitter and socialize online, the more likely they are to eventually meet up with friends and followers in the real world.
6. Percent of Blogging Seniors Only 1/10 of a Point Behind Teens, by Jack Loechner, MediaPost, 12-15-2009 Not only are more people 65 and older heading online, but they are also spending more time on the Web, Loechner reports. Table of top 10 online activities of people 65+.
7. Consumers Will Pay For News if Unique, Not Yet Known, by Jack Loechner, MediaPost, 12-2-2009 Consumers are willing to spend small monthly sums to receive news on their personal computers and mobile devices, according to research, with ranges from $3 in the United States and Australia to $7 in Italy.
8. Finding Religion, by Eric Butterman, OMMA, 12-1-2009 Twitter and Facebook are helping grow religious interests by leaps and bounds, writes Butterman. Religious people use the Web to connect with each other about subjects that are important to them: family, faith, community.
9. Americans Consume 34 GB Of Data Daily, by Antone Gonsalves, Information Week, 12-11-2009 Americans on average consumed 34 GB of non-work-related data each day in 2008, with computer games accounting for the majority of all the bytes used, a university study found, Gonsalves reports, but watching TV consumed most of the time.
10. Half of Opt-Outs Are For Irrelevant Material, by Jack Loechner, Media Post, 12-1-2009 Of the 91% of consumers who opt out or unsubscribe to emails, 46% are driven to brand defection because the messages are simply not relevant, Loechner reports. Tables on why users unsubscribe, types of emails always opened.
11. Probing GenY'ers, by Jack Loechner, Media Post, 10-28-2009 Millenials, born during the 1980s and early 1990s, are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long term growth opportunities.
12. The Great Internet Buildout Is Spurring Mergers, by Om Malik, Business Week, 10-22-2009 Today's consumers are increasingly spending more time on the Web, and they're using the mobile Web almost constantly, writes Malik. For example, Facebook users spend a collective 8 billion minutes a day on the site.
13. Global Consumers Support "Good Cause" Companies, by Jack Loechner, Media Post, 11-11-2009 While social purpose is becoming increasingly crucial to a brand's success, 66% of people believe that it's no longer enough for corporations to merely give money away; they must integrate good causes into their day-to-day business, Loechner reports.
14. Gender and Age Consumption Differs in Evolving Media Usage Patterns, by Jack Loechner, Media Post, 10-20-2009 Among key findings of consumer trend study, Loechner reports that TV and Internet, respectively, are identified as the most important media, though young adults 18-34 rank the internet as more important than TV.
15. WebU: Your Most Trusted News Source, by Jean Pascal Mathieu, OMMA, 11-1-2009 Whether we get news via RSS feeds from our preferred newspapers, from Google News, as tweets or as Facebook updates, we now consume "information units" that look very much alike.
16. 66% Americans Don’t Want Ad Tracking…or “2 for 1? on Coke 12-Packs, by Andy Beal, Marketing Pilgrim, 9-30-2009 Professors at the Upenn and Cal Berkeley found that of 1,000 adult Internet users, things that were "not OK" with them: 66% tailored ads, 73% ads that were tracked, 84% tracked by 3rd party sites, 86% tracked offline. The author explains that how the questions are asked determines the answers -- that reform is not really needed.
17. Social Media Draws Usage From Other Web Offerings, by Mike Shields, MediaWeek, 9-17-2009 For the average Web user, social networking is stealing time away from traditional core Web communications activities like instant messaging and email. Research shows content sites still dominate, Shields reports.
18. Report: Online Consumers Still Under Economic Strain, by Mark Walsh, MediaPost, 9-17-2009 Study shows 65% of surveyed consumers turn to online sources for economic news, 80% of online buyers somewhat or strongly agree that the recession will have a lasting impact on their saving and spending habits.
19. Real-time Web Keeps Social Networkers Connected, by Jon Swartz, USA Today, 9-23-2009 More than 4 in 5 U.S. adults online use social media at least once a month, according to a Forrester Research report. Companies are scrambling to develop real-time Web applications for intuitive online searches, location services and customer support.
20. Understanding Users of Social Networks, by Sean Silverthorne, Harvard Business School Working Knowledge, 9-14-2009 Silverthorne explains why people spend so much time on social networking sites: they look at photos, with 70% of all actions related to viewing pictures or viewing other people's profiles.
21. Survey: Customers Prefer Online Banking, by Nathan Conz, Bank Systems & Technology, 9-22-2009 More bank customers prefer to do their banking online compared to any other method, according to American Bankers Association (ABA) survey, Conz reports.
22. Canadian Online Search Behaviors Revealed, by Kaila Krayewski, Internet Search Engine Database, 8-24-2009 A report by Hitwise showed that Canadians engage differently with online search than their American cousins, with Bing producing a 78.6% success rate, vs. Yahoo (74.4%) and Google (72.1%). Defines "success rate."
23. 3 In 4 Americans Use Internet To Combat Recession, by W. David Gardner, Information Week, 7-16-2009 Adults are flocking to the Web to find job leads, investment information and bargains, and to track down government benefits, says Pew study.
24. 3 In 4 Americans Use Internet To Combat Recession, by W. David Gardner, Information Week, 7-16-2009 Adults are flocking to the Web to find job leads, investment information and bargains, and to track down government benefits, says Pew study.
25. Pew: Mobile Web Use Growing Fastest Among African Americans, Hispanics, by Mark Walsh, Media Post, 7-22-2009 A new Pew Research study suggests the so-called digital divide disappears when it comes to the mobile Web, finding that African-Americans are the most active mobile Internet users, with nearly half having at one time accessed the Web on a handheld device.
26. 1 In 10 Internet Users Buys Virtual Goods, by Deborah Gage, Information Week, 7-31-2009 Gage reports that nearly half of buyers report visiting virtual worlds; more than a quarter said they either own an iPhone or play social network games. Virtual goods were also more popular among Asians and Latinos than whites or blacks.
27. Eight Ways to Reach Teens, by Heidi Cohen, ClickZ, 7-27-2009 Discusses 5 characteristic activities of teens and their implications: phone with friends, listening to music, socializing with friends, going to movies, and limited access to money. Notes that teens, like adults, don't like intrusive ads, don't want to pay for news, and have distinct school and social computer habits.
28. Home Broadband Adoption 2009, by John Horrigan, Pew Internet & American Life Project, 6-17-2009 Pew Research found that 63% of adult Americans now have broadband connections at home, a 15% increase from a year earlier.
29. Internet Accounts for One Third of Consumer Media Day, by Jack Loechner, Media Post, 6-25-2009 The average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase., Loechner reports. Even those who are considered heavy newspaper readers spend about as much time online today as the typical U.S. adult.
30. Spicy Ideas: Hey, You! Pay Attention! Three Reasons Why We Ignore Video, by Jose Castillo, Streaming Media, 6-15-2009 Lack of engagement opportunities, information overload, and physiology are some of the factors keeping viewers from focusing on videos, says Castillo, describing his own experience.
31. Viewers 35+ Drive Long-Form Video Streaming, by Jack Loechner, Research Brief, 5-29-2009 In April 2009, people between the ages of 35 and 49, were the fastest growing demographic in time spent viewing per viewer, increasing 29% during the past 6 months. Tables of top online video brands, viewer demographics.
32. Social Media For Commercial Decisions, by Jack Loechner, Media Post, 5-28-2009 Loechner reports that 83% of the Internet population (ages 13 to 54) participates in social media, 47% on a weekly basis, but less than 5% of social media users regularly turn to these sites for guidance on purchase decisions for certain products. Table.
33. How Your Brand Can Click with a Tough Audience, by Lauren Bigelow, iMedia Connection, 7-13-2009 The market for virtual goods is exploding as teens continue to shape a new marketplace that delivers both real- and virtual-world experiences. Notes that more than half of teens claim to have the same or higher allowance than before the economy weakened.
34. Baby Boomers Connect on Eons Website, by Gary M. Stern, Information Today, 7-15-2009 Adults aged 55 years and older use social networking sites such as Facebook, MySpace, and AARP.org, according to a comScore survey. Stern describes an online community aimed at Baby Boomers.
35. The Best Five (or Six) Years, by Tanya Irwin, OMMA, 7-1-2009 College students will be the next dominant generation of purchasing Americans. Describes use of youth-targeted online advertising network, teen.com to build loyalty.
36. Selective Appeal Confirmed (Again), by Jack Loechner, Media Post, 5-18-2009 A survey concludes that the online audience relates most to advertising that is relevant, useful and incentified with special offers, but there are key differences by age group when developing creative executions, Loechner reports.
37. Band of Hermanos, by Liz Tascio, OMMA, 6-1-2009 Hispanics came late to the Internetand almost leapfrogged non-Hispanics to go directly into broadband access and into mobile, where they are now on the cutting edge, Tascio writes.
38. Targeting Dads Online, by Tessa Wegert, ClickZ, 4-16-2009 Gives traditional and new approaches to target Dads for marketing. Discusses various daddy blogs and Dad Ads: The Dad Blog Network.
39. U.S. Hispanics Flocking To The Web, by W. David Gardner, Information Week, 4-16-2009 Dardner reports ComScore study showing the Hispanic Internet audience ran ahead of the total U.S. online population in several online audience categories, including number of visitors, time spent, and pages consumed.
40. Men Are from Facebook, Women Are from Twitter?, by Ann Kattan, Fortune, 5-20-2009 Gender, more so than race, ethnicity or economic status, determines how and what we peruse online, Kattan reports. Reviews differnces between online and offline tendencies for both men and women.
41. Everything New Is Old, by Gaetano Pollice, OMMA, 5-1-2009 More than 60% of Baby Boomers consume socially created content, according to a Forrester report. This group of 43-63-year-olds wields more disposable income and constitutes a bigger generational segment, so pay attention, suggests Pollice.
42. Fixing the Web's Multiple Personality Disorder, by Ginger Conlon, 1 to 1, 5-4-2009 When consumers traverse the Internet today, most do so as differing personas: their business self, their personal self and a blend. Conlon writes that new technologies are emerging that will enable a portable identity that could transform the Internet.
43. Online Ad Effectiveness Depends on Time of Day, by Emma Hall, Advertising Age, 4-27-2009 A study in the U.K found that online consumers of all ages believe they are more likely to pay attention to ads from the early evening onward.
44. U.S. Hispanic Audience Hits 20 Mllion Unique Users, by Mike Shields, Media Week, 4-16-2009 The U.S. Hispanic audience on the Internet is growing in 2009 at a rate that’s nearly 50%t faster than that of the general population, according to a new comScore report, Shields writes.
45. Online Feedback Influences Spending, by K.C. Jones, Information Week, 4-15-2009 Jones writes of Opinion Research Corp. finding that 84% of Americans say online customer evaluations influence their decisions about whether to purchase products or services. Only 28% of respondents said they posted their own feedback online.
46. Relevant Advertising With Bucks Off Captures Online Consumers, by Jack Loechner, Media Post, 3-27-2009 Loechner reports research showing the online audience wants advertisements that are relevant, useful and incentified with money off, but the results reveal that there are key differences by age group when developing appealing advertising executions.
47. Study Probes Online Power of Hispanic Consumers, by Mark Dolliver, Ad Week, 3-19-2009 Hispanic Internet users to be "avid downloaders of digital content," thanks in part to a broadband adoption rate mirroring that of the nation's overall online population, Scarborough report finds.
48. Jurassic Web, by Farhad Manjoo, Slate, 2-24-2009 The Internet of 1996 is almost unrecognizable compared with what we have today, Manjoo writes. Explains findings after plunging into the Internet Archive and talking to several people who were watching the Web closely in 1996.
49. Coupon Clicking: Sweet Sound for Web Marketers, by Theresa Howard, CRM Daily, 3-11-2009 As consumers troll online to save money, searches that include value words such as "coupons" rose 161% in December2008 vs. 2007 to 19.9 million and "discount" rose 26%t to 7.9 million, reports tracker ComScore.
50. Granny loves Facebook. And Skype. And her iPod., by Stephanie N. Mehta and Beth Kowitt, Fortune, 3-10-2009 Women at midlife and beyond are early adopters of technology, competitive with their kids, and in many cases, they are beating out their kids, Mehta and Kowitt report.