Ad Pricing Models, Items 1 to 5

"Ad Pricing Models" includes 5 items
This page contains items 1 to 5

1. JP Morgan: AOL Will Hold Back Its Ad Inventory From Advertising.com, by David Kaplan, paidContent.org, 12-2-2009 The withdrawal of most of AOL’s premium inventory supports the company's strategy of greater emphasis on premium content and premium ad sales, Kaplan writes. This could increase ad pricing industry-wide.
2. A Pricing Revolution Looms in Online Advertising, by Ben Kunz, Business Week, 4-6-2009 Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishers, Kumz reports, as ad costs up to 95% less than traditional banners.
3. Tricks of the Trade: Bartering for Ads, by Steve McClellan, Ad Week, 12-1-2008 The search to stretch ad dollars in today's recessionary climate has an increasing number of marketers using barter advertising. Most deals involve a combination of cash and credit for media time and space that are swapped for unsold client inventories.
4. Use of "Ad Networks" Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory, by , Interactive Advertising Bureau, 8-11-2008 Research suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The race to create new advertising opportunities has publishers selling ad inventory at up to 90% discounts.
5. Pay-As-You-Go Web Services, by Lawrence Walsh, Baseline Magazine, 2-14-2008 Could Google and Microsoft’s online advertising model change the pricing of all Web services? Walsh suggests that perhaps this micropayment model is also the future of Web services or software as a service (Saas).